Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. digital marketing directors) or vertical (e.g., Psychographics: What do they are about?

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. Contact us today or request a free marketing consultation.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

xiQ

DECEMBER 7, 2023

The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies. The B2B sales and marketing landscape is rapidly evolving, and the key to success lies in embracing transformative technologies. Trillion in Sales Productivity Annually. a strategic sales platform.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Optinmonster

APRIL 10, 2024

Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. They are honest about their marketing motives.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

The Point

APRIL 19, 2023

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Marketing AI 124

Marketing AI Email Marketing Psychographics Advertising Agencies 124

ViewPoint

FEBRUARY 3, 2015

In the session, Paul encourages marketing executives to truly get to know their buyers by uncovering their emotional triggers and creating compelling content based on psychograhic personas. Marketing Strategy PowerViews' On January 8, 2015, I had the privilege of hosting Paul Gillin on my PowerViews LIVE show.

Psychographics 120

Psychographics Process Buy Webinar Metrics 120

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. What are the objectives of the go-to-market plan?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. The expanded TruAudience line is available for marketers, media companies and tech providers.

Marketing Management 85

Marketing Management Advertising Agencies Psychographics Paid Search Agency 85

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Navigate the Channel

MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Lead Ranking 92

Lead Ranking Loyalty Segmentation Marketing AI 92

Tony Zambito

JANUARY 18, 2022

For decades, business leaders have relied on data from sales and marketing to get a read on what buyers prefer and need. Tracking sales opportunities and struggling to identify marketing returns. Growth in market share. Growth and expansion in global markets. The shortcomings of this approach are too long to list.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Hubspot

OCTOBER 28, 2013

These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Marketing Data.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster!

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. It’s no longer reliable to market to B2B buyers using only surface-level buyer data. It’s no longer reliable to market to B2B buyers using only surface-level buyer data.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Heinz Marketing

AUGUST 19, 2021

Most marketers are familiar with the Pareto 80/20 Principle. It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Assists with marketing strategy development. Creates stronger, more impactful marketing messages.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. A marketer gathers, analyzes, and acts on data.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Hubspot

FEBRUARY 3, 2014

What could really be at work here is that you''re probably ignoring psychographics. To give you a clear definition of what psychographics are and some ways you can use psychographics to support your marketing efforts -- with a specific example, to get you familiarized -- continue below. What are psychographics?

Psychographics 28

Psychographics Buyer Personas Paid Search Agency Demographics 28

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 115

Ideal Customer Profiles Profiling Enterprise Management Work Management 115

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? The post How do you segment your market?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

SEPTEMBER 28, 2022

Cugelman had to approach marketers who made mistakes in order to document and study them. He could get the data, provided the marketers were not named, he said. That made researching marketing backfires a challenge. Dig deeper: How marketers can use cognitive biases to influence customer decisions. Get MarTech!

Campaigns 116

Campaigns Paid Search Agency Work Management Marketing Management 116

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Fortunately, AI bias in marketing is incredibly unlikely to result in a false arrest. And now, this week’s AI-powered marketing technology releases.

Marketing AI 78

Marketing AI Paid Search Agency Lead Ranking Psychographics 78

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. How to determine Lifetime Customer Value ► May ( 4 ) How do you measure Marketing ROI?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Read industry blogs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

6sense

NOVEMBER 11, 2021

We’ll share even more today, and they’ll all focus on how Slintel finds and leverages psychographic data. Psychographic signals at the account level can accurately capture how a company “thinks,” or what it finds important at any given moment (even down to which charitable causes it supports). Psycho- what -ic Data?

Webinar Metrics 62

Webinar Metrics Psychographics Marketing Analytics Tools Outreach 62

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Terminus

NOVEMBER 9, 2020

Us B2B marketers over here though, what do we get? And, right on cue, it has finally arrived: Terminus Nation is extremely excited to announce that we’ve acquired GrowFlare, a innovative psychographic account profiling solution that puts an entirely new type of real-time data at marketers’ fingertips.

Psychographics 58

Psychographics B2B Marketing Bombora B2B 58

Atomic Reach

AUGUST 28, 2023

Greetings, seasoned influencer marketing aficionados! As someone who's well-versed in the art and science of influencer marketing, you know that it's more than just pairing a product with a pretty face. What if we told you there's an approach that takes influencer marketing to the next level? But here's the game-changer.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. There’s a lot of buzz around account-based marketing (ABM). Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Goals of Video Marketing. Know Your Audience. Know Your Audience. At what point do most others exit?

Planning 112

Planning Webinar Metrics Video Marketing Marketing & Strategy 112

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97