Martech

DECEMBER 2, 2021

In an unusual move, investment firm Jana Partners LLC has publicly released a letter to the Zendesk Board of Directors strongly advising against the proposed acquisition of Momentive. But it’s unusual, at least in the marketing tech space, to read such a savage and personal critique.

Acquisitions 98

Acquisitions Advertising Agencies Marketing Proposals SMB 98

Martech

JANUARY 19, 2022

This was in reference to this legislation, as well as other antitrust bills pending in the Senate this week (the American Innovation and Choice Online Act and the Open App Markets Act). For example, the company warned that the proposed legislation would prevent it from: Showing directions from Google Maps in its search results.

Marketing Proposals 101

Marketing Proposals Advertisements Advertising Google 101

readwrite

APRIL 19, 2019

Love them or loathe them, business proposals are one of the integral parts of winning new clients. No matter how advanced our sales tools get, it is still necessary to pitch your idea in the shape of a proposal before the client gives you the green light. The post The Future of Business Proposals appeared first on ReadWrite.

Business 101

Business Marketing Proposals Tools Growth Marketing 101

ActiveDEMAND

MARCH 10, 2021

Writing your first client proposal as a new digital marketing agency can be daunting, but they’re simpler than you might think. Great proposals. If your agency is fun and informal, your proposal should be fun and informal (but still cover your ass). For any high-value proposal, a title page of some kind is expected.

Marketing Proposals 60

Marketing Proposals Paid Search Agency Advertising Agencies Marketing Agencies 1 60

PureB2B

JUNE 8, 2022

At DemandScience, we blend intent data into our customer intelligence platform to provide your team with in-market contacts that have up-to-date, actionable data points. Agility in Your Sales Proposals. Being able to deliver sales proposals quickly and precisely is a key factor to any team’s growth.

Top of Funnel 62

Top of Funnel Marketing Proposals Marketing & Strategy Sales Cycle 62

Hubspot

JUNE 16, 2020

Whether you're providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal. A business proposal can help you prove to clients' that you're the most well-suited to meet their needs, and help you stand out from the competition. Introduction.

Social Media 100

Social Media Marketing Proposals Media Work Management 100

Hubspot

DECEMBER 19, 2019

If you’ve found your way to this blog post, it’s safe to assume you now need to develop a consulting proposal for this client — and you need help doing so. Many prospective clients request proposals before officially signing on the dotted line. How to Write a Consulting Proposal. Understand their challenges and needs.

Consulting 69

Consulting Template Marketing Proposals Deliverability 69

BenchmarkONE

NOVEMBER 5, 2020

While it might have once seemed like social media was something that a business could do when and if they had the time, today it’s an integral part of any successful digital marketing strategy and contributes to all areas of your small business. Included in your social media proposal should be evidence of success with other clients.

Social Media 53

Social Media Marketing Proposals Media Terms and Conditions 53

Content Marketing Institute

FEBRUARY 2, 2021

CMI’s Stephanie Stahl shares how we program ContentTECH Summit and Content Marketing World and asks for suggestions to ensure the community’s breadth of ideas, backgrounds, interests, and experiences are represented in 2021.

Marketing Proposals 69

Marketing Proposals Content Marketing Content Paid Search Agency 69

Hubspot

JUNE 22, 2018

Whether you’re working for a small agency or a major marketing firm, you’re probably eventually going to need to fill out a Request for Proposal, or RFP. Time and Place of Submission of Proposals. Elements of Proposal. Time and Place of Submission of Proposals. Elements of Proposal. Background/Introduction.

Sample 97

Sample RFP Work Management Template 97

Hubspot

MAY 13, 2019

A lot of marketing teams are focused on creating the beginning- and middle-stage content that brings in the views and leads most sales teams are focused on closing during the final stage of the buyer’s journey. So, in a nutshell, marketing teams don't create enough content for this stage and sales teams don't leverage them enough during it.

Examples 67

Examples Marketing Proposals Advertising Agencies Business 67

Sprout Social

FEBRUARY 22, 2017

For freelancers and agencies who provide social media services, having a proposal ready for your client should be an essential part of your workflow. We’ll walk through the important components of a social media proposal, aided by tips from people who write proposals on a daily basis. The proposal is part of your sales process.

Social Media 90

Social Media Template Marketing Proposals Media 90

Litmus

FEBRUARY 20, 2019

Each year, Litmus Live brings together a community of designers, developers, and marketers who live, breathe, and love email. Learn more about what we’re looking for or submit your proposal to speak in London, Boston, or San Francisco today. How to craft the perfect speaking proposal. The call for speakers is open!

Marketing Proposals 53

Marketing Proposals Conference Burn Rate Sample 53

FMG Suite

OCTOBER 13, 2021

Watch Samantha Russell and Mike Woods in this webinar replay where they’ll discuss how to: Decipher the proposed tax plan. The post The Proposed Tax Bill: What the Bill Means for your Clients, and How to Best Keep Them Informed appeared first on FMG Suite. Communicate the potential tax changes to clients.

Webinar Metrics 52

Webinar Metrics Best Practices Planning Conversion 52

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics? Leverage Advocate Marketing Advocate marketing is one of the best ways to grow your audience and attract new buyers.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Biznology

NOVEMBER 24, 2014

One way is to ask for a proposal. Fortunately, there are ingredients that distinguish great SEO proposals. What makes a great SEO proposal? Keyword Research is a foundation to an SEO proposal. The proposal should specify that this work is going to be performed on every page of your site. How do you know?

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Another is marketing analytics firm ChannelMix. “We Nevertheless, she views the Privacy Sandbox proposals as a step backwards.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

markempa

SEPTEMBER 9, 2013

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. Another 17% ask budget-related questions.

Lead Gen 120

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 120

Content Marketing Institute

MARCH 22, 2024

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.

Marketing Proposals 98

Marketing Proposals Paid Search Agency Companies Marketing 98

Hubspot

FEBRUARY 22, 2017

Whether it's due to the demise of the agency-of-record, growing concerns over transparency issues, or the invasion of management consulting firms on ad agency turf, marketers are actively shopping for agencies like never before. 6 Seemingly Harmless Proposal Mistakes. This is why so many proposals sound the same.

RFP 65

RFP Paid Search Agency Advertising Agencies Marketing Proposals 65

Hinge Marketing

OCTOBER 30, 2013

As a former proposal manager, I’ve seen it first hand. Most government contracting companies spend hundreds of hours (and dollars) on their proposals, but put their graphics – each worth a thousand words – in the lowest priority. As a result, many proposals speak beautifully, but display out of date.

Marketing Proposals 48

Marketing Proposals Tips Ad Building Marketing Management 48

Martech

MAY 17, 2023

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition?

Paid Search Agency 105

Paid Search Agency Work Management Marketing Management Advertising Agencies 105

Hubspot

JUNE 27, 2016

Your team has spent hours researching, writing, and refining a proposal your prospect was eager to receive. Was it the content of the proposal? The issues illustrated above don't occur because of the method of proposal delivery -- though email is probably not the best way to communicate something of such importance to your business.

Advertising Agencies 49

Advertising Agencies Paid Search Agency Ideal Customer Profiles Ad Agencies 49

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Benchmark Email

OCTOBER 7, 2020

Account-based marketing is a collaborative approach to business that combines marketing, sales, delivery, and even key executives in an effort to reach a client’s business goals. In short, it completely changes the way marketers drive business.

Account Based Marketing 145

Account Based Marketing Marketing Automation Services Software Marketing Proposals 145

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Bionic

AUGUST 10, 2018

Bionic today upgraded its award-winning Media Investment Management Software with myriad improvements including resizable columns , variable gross-to-net discount , and fancier proposals from RFPs. Here’s a short video showing you how to do it: Fancier Proposals from RFPs. Resizable Columns.

Work Management 40

Work Management Marketing Management Marketing Proposals Paid Search Agency 40

Marketing Insider Group

NOVEMBER 19, 2018

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. Proposed in 1970 by Japanese roboticist Masahiro Mori, the uncanny valley concept was first applied to humanoid robots.

Personalization 183

Personalization Marketing Proposals Marketing & Strategy Marketing 183

Webbiquity

JANUARY 18, 2024

Moreover, they can complement your other marketing strategies in substantial ways. Instead, you can gather opinions related to your products/services through surveys, and then utilize them to adjust the overall marketing campaign accordingly. Remember, though, that you don’t have to pitch to them.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

JANUARY 11, 2024

The proposed combination of London-based media and data company Informa PLC’s Informa Tech and Massachusetts-based TechTarget would create a B2B data giant. If approved, the combined company, which will be called TechTarget, will offer B2B marketers in the technology sector a broad range of products and capabilities.

Marketing Proposals 81

Marketing Proposals B2B Buyer Intent Acquisitions 81

Marketing Craftmanship

OCTOBER 25, 2023

In ways that really matter for companies, notably lead generation, market engagement and revenue generation, no other type of marketing content compares with earned media exposure. But in terms of return on marketing investment, and the potential to generate tangible business outcomes, no other marketing tactic comes close.]]

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Vision Edge Marketing

FEBRUARY 15, 2018

Today’s Marketing leadership is expected to be data-driven and measurement savvy. Your Marketing plan should immediately demonstrate both capabilities. In fact, calculating your Marketing plan ROI should be an integral part of your business processes. This should add up to your total marketing budget.

Planning 179

Planning Marketing Budget Creation Marketing Plans ROI 179

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Webbiquity

MARCH 11, 2019

Considering more than 90% of online purchases start with a search engine, and nearly 60% of B2B marketers say organic search generates more leads than any other marketing tactics, your number one digital marketing goal should be getting your site onto the front page of search engines. Guest post by Cynthia Madison.

SEO 221

SEO Tips Marketing Proposals Work Management 221

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100