Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? If that’s not a job description for the professional content marketing writer, what is? Content Marketing to a Caveman’s Brain. Emotional Marketing Makes Memories. Brain Coaching for Writers.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

OCTOBER 9, 2011

Get Readers to Take Action" alt=" 5 Content Marketing Questions: Get Readers to Take Action" />. Content marketing isn’t successful without results. How will your product or service make your readers’ lives different? Write out a few sentences about what differentiates your product/service.

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Of course it’s all about their company products and services, why wouldn’t it be? Related posts: Content Marketing Matters: What’s Your Brand Personality?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? Look at Steve Jobs, Richard Branson: If the company president is a rebel and a renegade, then others will join their cause and identify with the company and their products. They ask, “What will your product do to make me better than the others?”. Tweet This!

Content Marketing 100

Content Marketing Digg Paid Search Agency Content 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. There exists: A shift away from focusing on your products and services (what you know well). In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

JANUARY 9, 2013

I’m not setting any marketing goals this year. ” Here are two of the examples of goals gone wild the authors described in their paper: Sears set a productivity goal for their auto repair staff of bringing in $147 for every hour of work. If I really do care, I want to get my marketing message heard by more people.

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

SEPTEMBER 27, 2011

In this post, we’ll explore the 5 content marketing questions that will help you organize and simplify your web page and blog writing by asking 5 important questions: What is the problem (pain, predicament)? Her blueprint for creating simple copy that works to market your products and services is clear.

Content Marketing 100

Content Marketing Content Custom Publishing Newsletter 100

Writing on the Web

MARCH 27, 2013

Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers. It can be a small purchase or large, might be a product, a service, a download, an idea, or a worthy cause.

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

FEBRUARY 5, 2013

How to Use Send Out Cards" src="[link] width="417" height="77" title="Relationship Marketing Messages that Work: How to Use Send Out Cards" /> Relationship marketing is getting simpler with inexpensive tools. It’s a great way to practice the fine art of relationship marketing. Relationship marketing matters.

Planning 100

Planning Budget Programs Blogger Webinar Metrics 100

Writing on the Web

OCTOBER 3, 2011

alt=" 5 Content Marketing Questions: #3 Whats Possible?" />. #3 This is really what content marketing is all about. Action is the goal for all good content designed to market your business on the Web. In marketing and copywriting, this section is known as the benefits. Content Marketing Questions: What’s Possible?

Content Marketing 100

Content Marketing Content Copywriting Marketing 100

Writing on the Web

MAY 16, 2011

(And it’s really easy when you use a monthly production service like I do: iMotionVideo , who does it all for me!). This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. Share this on Technorati.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? What comes up for your name?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. What are your marketing messages doing to reach your clients’ brains?

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

SEPTEMBER 28, 2010

This is a marketing question. You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. They don’t care about your products so much as what they will do for them. Here’s an excerpt from the B2B Manifesto, the second imperative for content marketing: 2.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Tom had installed a video production studio in his house and was gearing up for making his own infomercials and training videos. As a professional speaker, it was a natural marketing vehicle for Tom.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

JANUARY 14, 2011

Telling stories is a fundamental part of good content marketing. Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. I believed that my writing products would sell themselves. I struggled with my online marketing for years. I began telling it as it is, for me.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JUNE 3, 2010

There are two great blog posts over at the newly launched Content Marketing Institute blog. It has great promise for becoming THE place to get updates on how to “do&# content marketing. How One Small Habit Can Make a Big Difference to Content Marketers by Sarah Mitchell. Content Marketing Blogs: We made the list!

Tips 100

Tips Content Marketing Best Practices Content 100

Writing on the Web

JUNE 4, 2010

I also help coaches, consultants, authors, and other smart professionals with their online marketing. My content marketing consulting blog is here, at WritingontheWeb.com , all about online content marketing. Most of it is done on your business blog, which is quite simply, “ The Best Darn Marketing Tool on the Planet.&#.

Positioning 100

Positioning Content Marketing Banners Content 100

Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. Make suggestions to other resources, including upselling to your products and services. Tweet This!

Tips 100

Tips Content Marketing Autoresponders Digg 100

Writing on the Web

OCTOBER 21, 2010

The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Related posts: Content Marketing Favorites: Telling Stories. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.) How can you use the status trigger to persuade people to use your services or products? Smart marketing or manipulative?

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Related posts: Invisible Content Marketing: Is Your Attitude Showing?

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

MARCH 29, 2011

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. His rich baritone voice can make even the worst marketing message sound good.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Get a World View: Before you can sell a product or service, you need to sell a world view.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 30, 2011

alt=" 5 Content Marketing Questions: #2 Why Hasnt This Problem Been Solved?" />. #2 width="110" height="110" /> In a previous post, 5 Content Marketing Questions: #1 What is The Problem? , Inspired by Maria Velosa’s Web Copy that Sells , a blueprint for creating simple copy that works to market your products and services.

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

AUGUST 17, 2010

Is your content marketing and blog writing as creative as possible? First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. What can we learn from this for content marketing and blog writing? He just churns out the story.

Content Marketing 100

Content Marketing Tips Digg Content 100

Writing on the Web

JUNE 9, 2010

What’s the least you should be doing to extend the reach of your online content marketing through social media sites? Even when you’re connecting and having a good time, you can spend time that isn’t productive. Hot Tip : NOWCanDoIt.com offers affordable virtual assistant help on a variety of online marketing needs.

Social Media 100

Social Media Social Marketing Tips Media 100

Writing on the Web

JULY 27, 2010

What do you need to know about about the way people read online to make your content marketing efforts pay off? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Related posts: 4 Time-Saving Tips for Social Media Marketing.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Guest post by Cassie Phillips : Cassie is a tech blogger who specializes in marketing.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

OCTOBER 4, 2016

You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. Feel free to use it, modify it, or leave it.

Newsletter 218

Newsletter Content Class Keywords 218