Onalytica B2B

APRIL 11, 2017

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Influencer Marketing for Startups.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

NOVEMBER 24, 2016

After all, many of these consumer focused adverts either directly feature their brand’s products, or have a deeper message behind them; often harder for B2B brands to achieve. However, before we eat ourselves into a food induced coma, I have 8 tips which B2B marketers can still implement as we head into December. EMAIL MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Searches for “product reviews” are increasing. What does this tell us? .

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

SEPTEMBER 6, 2017

So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives. This week, we try and help you start creating your own influencer marketing strategy. Content marketing – amplifying earned media value of your content.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Onalytica B2B

NOVEMBER 17, 2016

Influencer Marketing- something you’ve probably heard a lot about recently. The main difference between traditional PR and influencer marketing is that the relationships built are mutually beneficial, genuine and organic, whereas PR often involves monetary agreements. CUSTOMER RETENTION. LEAD GENERATION.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Onalytica B2B

AUGUST 30, 2017

We come across lots of brands that want to do influencer marketing, but they have no idea on exactly what they want to get out of it, both long term and short term. Influencer marketing is the same. ” Understanding the landscape goes a long way to mitigating potential wasted energy on influencer marketing. Brand Advocacy.

Planning 192

Planning Work Management Marketing Management Paid Search Agency 192

Onalytica B2B

MARCH 17, 2017

Back in January we published a post on the ‘ 5 Most Common Reasons why Influencer Marketing Fails ‘, identifying “lack of understanding from senior management” as a prevalent reason. 1 Be factual, not anecdotal. Their time is precious, show them that you value their time by keeping it on topic and to the point. #2

Work Management 235

Work Management Marketing Management Planning Tips 235

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. SUCCESSFUL CONTENT. BUILD YOUR SOCIAL CHANNELS.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

DECEMBER 7, 2017

The reason for this excitement is that we no longer deem it necessary to sell the benefits or lecture brands on why they should be doing influencer marketing. If all that is between you and influencer marketing is knowing where to begin, then read on. 1) Do you know who your relevant influencers are? Competitor advocates.

Planning 198

Planning Work Management SME Budget Programs 198

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. The whole point of marketing is to evoke action in your target audience. More specifically to influencer marketing – how can you measure the return on a relationship? But how can you measure this?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

JULY 19, 2018

As an influencer marketing software company whose social media remit covers Twitter, we at Onalytica can’t see this in any way other than positive. Is this the shake up that the influencer marketing industry needed? The spectrum of dishonesty and ‘fakery’ in the influencer marketing industry is vast.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Onalytica B2B

MARCH 22, 2017

Given Livity’s focus on young people, influencer marketing is even more important for them. This meant they could engage with them for product launches, invite them to events, and engage with them in an always-on programme to bring them deeper into the brand. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Onalytica B2B

APRIL 3, 2018

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? Brands can leverage this type of influencer organically by giving them free access to their products. Micro Influencers: .

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Onalytica B2B

MARCH 12, 2018

No longer do brands have the power over the market place, the consumers do; consumers are no longer influenced directly by the brands themselves, but by the people endorsing them. SOURCE: www.curalate.com/blog/influencer-marketing-fails/. As we’re all well aware by now, things have changed. ” . .”

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

DECEMBER 11, 2017

Rachel Miller – Influencer Marketing, Digital Marketing, Social Strategy at TopRank Marketing. Key Topics: Influencer Marketing, Social Strategy, Marketing Technology, Digital Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING? WHICH DIGITAL MARKETING INFLUENCERS INFLUENCE YOU?

Peer-to-peer 257

Peer-to-peer Paid Search Agency Ideal Customer Profiles Mobile Marketing 257

Onalytica B2B

DECEMBER 14, 2017

It requires a PR culture of building 1-to-1 relationships with a marketing activation of scaling engagement with a 1-to-many model. If we look at the engagement approaches as being on a spectrum ranging from truly organic to paid, content will come within the organic range, whereas product is more likely to be closer to paid.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Ultimately, both influencer marketing and employee advocacy are all about the power and influence of people.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Onalytica B2B

NOVEMBER 12, 2018

Because of this, marketers in B2B and B2C have very different objectives, strategies and tactics to reach their target audience and drive action. The focus for influencer marketing and employee advocacy programs in B2B tends to be more focused on industry marketing and topical thought leadership rather than brand and product marketing.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. I was responsible for exploring new business, registering and brand positioning of new products and building brands.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

MAY 3, 2018

Influencer marketing is still considered to be a new strategy; it’s often deemed a risky investment from sceptical traditional senior management, so getting a plan together when you have no idea how much you’re going to be able to put into it is challenging. How relevant the influencers are to your brand.

Work Management 242

Work Management Budget Programs Enterprise Management Marketing Budget 242

Onalytica B2B

SEPTEMBER 15, 2017

Key Topics: Social Media Marketing, Influencer Marketing, Employee Advocacy, Social Selling, Content Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? In social media marketing, especially for B2B companies, content represents that same omiyage. Location: Irvine, Orange County, California.

Curation 267

Curation Social Media Advertising Mediums Digital Transformation 267

Onalytica B2B

NOVEMBER 1, 2017

Jasmine Sandler – CEO: Agent-cy Social | Top Digital Marketing Consultant and LinkedIn Trainer. Bio: Jasmine Sandler, a Keynote Speaker on Social Branding for Entrepreneurs and Executives is the Founder and CEO of Agent-cy Online Marketing, an Online Branding Agency and Global Digital Marketing Training business since 2006.

Advertising Agencies 213

Advertising Agencies Work Management Marketing Management Paid Search Agency 213

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? Discovering who the key influencers are in your industry and relevant to your product category, whose knowledge and expertise have an impact on your target customers’ opinions and buying decisions, will enable you to identify open doors for you to reach the people that matter.

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Onalytica B2B

JULY 26, 2018

It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Onalytica B2B

DECEMBER 13, 2017

Mari Smith – Facebook Marketing Expert | Social Media Influencer | Speaker | Author. Key Topics: Facebook Marketing & Advertising, Social Media Marketing, Influencer Marketing. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Webcast 146

Webcast Marketing Automation Services Social Media Facebook 146

Onalytica B2B

OCTOBER 26, 2016

In theory, a very efficient and effective means of achieving direct marketing. Now, whilst some may be happy to recommend a product to their copious followers just for a freebie, or because they genuinely like the product, many actually do so because it pays well- very well. Are they in the financial position to buy our product?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Onalytica B2B

APRIL 3, 2018

I am a PhD student in Geomechanics; Cofounder of foreignadmits.com , founder of ResearchPreneur ; a seasoned social media marketer and a growth hacker. HOW DID YOU GET TO BECOME AN EXPERT IN SOCIAL MEDIA MARKETING? WHAT AREAS OF SOCIAL MEDIA MARKETING ARE YOU MOST PASSIONATE ABOUT?

Startups 231

Startups Work Management Social Media Marketing Management 231

Onalytica B2B

OCTOBER 30, 2018

Key Topics: B2SMB Marketing, Sales, Content. As Editor-in-Chief, he oversees each strategic engagement and is passionate about helping enterprise companies achieve their sales and marketing goals. In 2014, we sold our media operations, keeping our content marketing operations. Location: New York, USA.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

SEPTEMBER 18, 2017

Key Topics: Content Marketing, B2B Marketing, Tech Marketing, Copywriting, Creative, Agencies. Bio: Doug Kessler is co-founder and creative director of Velocity Partners, the London- and New York-based B2B marketing agency (and the CMA Agency of the Year 2016). HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Demand Generation Agencies 198

Demand Generation Agencies Advertising Agencies Paid Search Agency Copywriting 198

Onalytica B2B

SEPTEMBER 22, 2017

Key Topics: Marketing, Digital Marketing, Artificial Intelligence, Augmented Reality, Influencer Marketing. Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING?

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Onalytica B2B

JULY 17, 2018

Having worked with Microsoft Business Intelligence products since 2005, he mainly focuses on Power BI and Analysis Services now. Adam has worked with Power BI since before it was Power BI, on the support side and with the Power BI Product Team on documentation and the customer advisory team. I started blogging and speaking in 2008.

Enterprise Management 100

Enterprise Management Work Management Analysis Youtube 100

Onalytica B2B

NOVEMBER 21, 2017

Key Topics: LinkedIn, Social Selling, Content Marketing, Social Media Marketing. She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and marketing), LinkedIn and how to build trust online, across North America and Europe. WHICH SOCIAL MEDIA MARKETING INFLUENCERS INFLUENCE YOU?

Social Media 0

Social Media Ethics Linkedin B2B Sales 0

Onalytica B2B

MAY 29, 2018

Data Strategy Development, Marketing Data Science, Data Science Training. I really enjoyed creating interview coverage for professional videos, as well as doing go-lives between Ericsson’s product demonstrators and my Instagram audience. WHAT AREAS OF DATA SCIENCE ARE YOU MOST PASSIONATE ABOUT?

Work Management 213

Work Management Marketing Management Peer-to-peer Training 213

Onalytica B2B

NOVEMBER 6, 2017

Daniel Knowlton – Co-Founder of KPS Digital Marketing . Key Topics: Social Media Marketing, Video Marketing, Personal Branding. HOW DID YOU GET TO BECOME AN EXPERT IN DIGITAL MARKETING? Did a business management & marketing degree at University of Brighton. Started the KPS Digital Marketing Blog.

Social Media 100

Social Media Advertising Agencies Paid Search Agency Work Management 100

Onalytica B2B

SEPTEMBER 21, 2017

Key Topics: Content Marketing, Digital Marketing Strategy, Consumer Behavior. Her 10+ years of work in the marketing industry has garnered multiple awards including a Forrester Groundswell Award. HOW DID YOU GET TO BECOME AN EXPERT IN CONTENT MARKETING? WHAT AREAS OF CONTENT MARKETING ARE YOU MOST PASSIONATE ABOUT?

Forrester 194

Forrester Consulting Webinar Metrics Class 194

Onalytica B2B

SEPTEMBER 16, 2015

Thus were born bands and artists who gained fame solely due to MySpace marketing (Arctic Monkeys, Drop, Dead, Gorgeous and Jeferee Star, for example). Social media marketing is the process of using various social media platforms to generate interest and eventually turn this interest into a customer base. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50