Kaon

JULY 23, 2018

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Here are five specific challenges that today’s sales teams face and how alignment with their company’s marketing team can help them meet those challenges. Communicating value.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

MARCH 12, 2019

Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. So, while it’s hard to do, the payoff in reduced labor expense and faster time-to-market can be huge — particularly because everything Kaon does, we do at scale. Spending on traditional marketing collateral is throwing your money away.

Advertising Agencies 184

Advertising Agencies Enterprise Management Budget Programs Marketing Management 184

Kaon

NOVEMBER 6, 2018

Augmented and virtual reality allows products to be displayed within 3D environment. Ciena’s sales teams were focused on selling a singular product and needed a way to show its partners its entire vertical landscape of solutions. Users can view and walk around products from any angle, take a photo with a product, and interact with it.

Interactive Marketing 127

Interactive Marketing Mobile Marketing Advertising Agencies Multi-Channel 127

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. Succeeding in B2B marketing depends on how well companies understand the systemic changes that are now imperative in engaging prospects and retaining customers.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Kaon

JULY 31, 2015

Original article posted on American Marketing Association. This means that while marketing technology may, indeed, deliver a worthwhile ROI, that return isn’t obvious to everyone in the C-suite. Most global companies seek to be (and really should be) perceived as solutions providers rather than product vendors.

Marketing Management 100

Marketing Management Paid Search Agency Sales Cycle Differentiation 100

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas.

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

JULY 5, 2017

Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive. 2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Google, Kaon Interactive & Lenovo Drive AR/VR Platform Adoption in MarTech Series. GE Healthcare & Becton Dickinson Win Dx Creative Award.

Advertising Agencies 100

Advertising Agencies B2B Sales Tagging Google 100

Kaon

AUGUST 15, 2018

This revolution is already having a measurable impact on B2B enterprise sales and marketing, and the future will yield even more dramatic benefits as adoption grows. VR and AR Are Ready for The Enterprise. We are on the cusp of an immersive experience revolution. What’s driving Kaon’s growth ? Simply put, these experiences work.

B2B Marketing 150

B2B Marketing Trade Show B2B B2B Sales 150

Kaon

MAY 8, 2017

Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. While this is known to be effective in the B2C world, Dana informed us that these techniques are also highly effective in B2B marketing as well. May 23, Houston TX.

Interactive Marketing 100

Interactive Marketing Peer-to-peer Trade Show Storytelling 100

Kaon

AUGUST 23, 2017

Gavin presented a VR demonstration using Google Daydream and an AR demonstration of Kaon’s 3D product models , as well as Kaon’s story of how we started and how we got into this business of creating engaging, interactive stories around our customers’ products. Colin was impressed.

Interactive Marketing 0

Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

AUGUST 2, 2017

How Augmented Reality and Virtual Reality Are Changing Things for Marketers. Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. Marketing Applications. August 1, 2017 — byline by Gavin Finn | published by MarketingProfs .

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Kaon

FEBRUARY 7, 2017

While many marketers see these changes as incremental; requiring only minor tactical adjustments, the truth is that succeeding in B2B marketing depends on how well and how rapidly companies understand the systemic changes that are now imperative in engaging prospects and retaining customers. The marketing challenge of a new generation.

B2B Marketing 100

B2B Marketing Lead Ranking B2B B2B Sales 100

Kaon

JULY 6, 2016

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena. Uncertainty.

Planning 154

Planning Buyer's Journey Interactive Marketing Marketing & Strategy 154

Kaon

JANUARY 9, 2017

Original article published on Mobile Marketing Watch. . B2B sales and marketing apps have dramatically increased over the last few years with one-in-five people in the world owning a smartphone and one-in-seventeen people in the world owning a tablet (Source: BI Intelligence ). When marketers create an app, there is no “end date.”

Mobile Marketing 100

Mobile Marketing Advertising Agencies Paid Search Agency Interactive Marketing 100

Kaon

DECEMBER 7, 2016

Join Kaon Interactive Thursday December 15th for our next Marketing Innovation Roadshow in Santa Clara, CA. Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. Director of Product Marketing, Quantum.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. Today’s business-to-business buyers are increasingly more self-educated and turning to sources other than salespeople for product information. According to Inbound Marketing for Dummies, in 2015 mobile searches (85.9 Salesforce Marketing Cloud vice president of marketing Jeffrey K.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

Kaon

OCTOBER 21, 2015

SUMMARY: Seagate Technology, a leader in data storage solutions, transported High Performance Storage Solutions that literally weighed a ton to show its product at trade shows and sales presentations. Read on to learn how this virtual version engaged prospects better and, essentially, simplified a complex product. THE CUSTOMER.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

JULY 27, 2015

In previous generations, marketers have been thought of as “lead generators” for the sales department. But recent research into how corporate CEOs view the role of marketing reveals that now, more than ever, marketing is perceived to be strategic to a company’s success. CFOs Expect Financial Returns From Marketing.

High Quality Lead 100

High Quality Lead Deliverability Thought Leadership CMO 100

Kaon

MAY 24, 2018

Trio will accelerate VR sales and marketing applications for Fortune 500 companies. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset.

Interactive Marketing 124

Interactive Marketing Trade Show Google Advertising Agencies 124

Kaon

MARCH 13, 2018

So, how do you provide customers intimate access to, and a better understanding of, products and solutions that better prepare them to make informed purchase decisions? Organizations that embrace experiential marketing for their EBCs can differentiate from their competitors and gain competitive advantage. The future has arrived.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

JULY 19, 2017

That’s right: what started as gaming technology is now being used for B2B marketing and sales purposes, and it is working. This photo was taken in the Cisco booth at Cisco Live, and that white pillar in the foreground is used to showcase various Cisco products. What are these people doing? Are there any other benefits?

Trade Show 0

Trade Show B2B Sales Interactive Marketing Viral Marketing 0

Kaon

NOVEMBER 3, 2016

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. 8:45AM: Aligning Digital Sales Tools & Marketing Content. Gavin Finn , President & CEO of Kaon Interactive. 8:00AM: Continental Breakfast & Registration.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

MAY 18, 2017

Kaon has leveraged our global marketing community to create an educational seminar that will help you make the right decisions for your organization. 8:45AM: Aligning Digital Sales Tools & Marketing Content. This seminar will feature AR/ VR demonstrations , a complimentary breakfast , and dynamic keynote presentations by….

Digital Transformation 100

Digital Transformation Network Marketing Interactive Marketing Tagging 100

Kaon

NOVEMBER 23, 2015

It is no longer sufficient for marketers to “go digital”. In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. Visit Kaon.com for more information about going digital.

Deliverability 100

Deliverability Trade Show Business Storytelling 100

Kaon

JULY 25, 2019

Product demonstrations required technical sales specialists and impeccable coordination between internal teams, in addition to demo model availability and exorbitant shipping and set-up costs. . They are looking around inside the product and finding the aspects that are important to them. From this engagement, Ms.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Kaon

JUNE 26, 2019

Spandana Lakkaramju, Global Digital Marketing Manager at Cisco. Morgan Pearson, Senior Manager of Marketing Operations at Thermo Fisher Scientific. Carl Radosevich, Head of Corporate Planning, Manager of Product & Business Intelligence at PHC Biomedical (formally Panasonic Healthcare).

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

SEPTEMBER 6, 2017

Read ‘ Reality Check: How Smartphones Will Change the Mixed Reality Game for the Enterprise ‘ Filed under: 3D Products , CEO Corner , Geek Talk , Hardware Trends , Marketing Guru , News , Sales Tools Tagged: 3D Applications , 3D Product Models , augmented reality , Interactive applications , interactive content , Kaon AR , Kaon VR , mobile (..)

Features 0

Features Brand Identity Branding Mobile Marketing 0

Kaon

FEBRUARY 27, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that they are continuing to innovate new technologies and applications for AR (augmented reality) in the enterprise, with their release of 3D AR Scenes. “3D photo credit: Dave Rezendes.

Press 154

Press Lead Ranking B2B Sales Interactive Marketing 154

Kaon

JUNE 18, 2018

Recognized for Engaging, Interactive Sales & Marketing Demonstrations. Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. Kaon’s application for Siemens: [link].

Advertising Agencies 133

Advertising Agencies Paid Search Agency Work Management Storytelling 133

Kaon

AUGUST 9, 2017

Those who stopped by Kaon’s booth were amazed by the extensive B2B marketing and sales uses for Kaon’s augmented reality and virtual reality products to capture a customer’s attention and explain complex products and solutions. Click to view slideshow. Want to experience Kaon AR® and Kaon VR®?

Storytelling 147

Storytelling Interactive Marketing B2B Sales Communities 147

Kaon

AUGUST 22, 2019

This week, Kaon Interactive announced the launch of its Laboratory Design Tool (LDT) — a first-of-its-kind, interactive laboratory plan and design tool that enables the visualization of laboratory configurations and communicates the unique value of laboratory products and services. Designing a Lab of the Future. Contact us !

Enterprise Management 100

Enterprise Management Purchase Digital Transformation Lead Ranking 100

Kaon

AUGUST 16, 2017

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, announced that its augmented reality solution, Kaon AR®, and virtual reality solution, Kaon VR®, are now available on the new ASUS ZenFone AR. Both solutions are deployed on the Kaon High Velocity Marketing Platform®.

Press 133

Press B2B Lead Ranking Trade Show 133

Kaon

MARCH 23, 2018

Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, today announced that it is continuing to drive augmented reality (AR) adoption in the enterprise, with Google’s recent technology release of ARCore. With the launch of ARCore 1.0,

Press 150

Press Lead Ranking B2B Sales Google 150

Kaon

OCTOBER 18, 2017

Kaon Interactive , provider of 3D marketing and sales applications for global B2B brands, recently announced that its augmented reality solution, Kaon AR , and virtual reality solution, Kaon VR , are now available on the new ASUS ZenFone AR. Both solutions can be used on the Kaon High Velocity Marketing Platform.

Lead Ranking 0

Lead Ranking Features B2B Sales Advertising Agencies 0

Kaon

MAY 26, 2020

Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, won two Awards of Excellence for its interactive solutions in the 26th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

MARCH 1, 2017

Imagine placing a fully scaled digital representation of your product in your customers’ environment OR fully immersing them in a digitally simulated environment (such as a virtual data center or virtual diagnostics lab) so they can truly understand the value proposition in the context of their business environment.

Interactive Marketing 100

Interactive Marketing Tagging B2B Marketing Features 100