Hive9

APRIL 20, 2021

B2B companies are often struggling to meet their goals when it comes to the success of new product launches, according to recent SiriusDecisions research. The reality is that many product marketers, despite being allocated a hefty portion of marketing’s budget, don’t have enough of a say in marketing’s planning to begin with.

Allocation 246

Allocation Product Planning Paid Search Agency 246

Hive9

MAY 4, 2016

Marketing technology can do amazing things. With all the potential that data, automation, and the myriad tools now available have put within our reach, it’s an exciting time to be a marketer.

Product 106

Product Automation Tools Marketing 106

Hive9

JULY 20, 2021

Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat?

Planning 246

Planning Marketing Organization Tools 246

Hive9

JANUARY 6, 2020

In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team. For instance, agile marketing - becoming more popular in the B2B community in particular - can’t be implemented by waving a magic wand and assuming everyone is on board with the concept.

Planning 147

Planning Work Management Webinar Metrics Training 147

Hive9

NOVEMBER 9, 2016

Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?

Planning 156

Planning Marketing Campaigns Product 156

Hive9

OCTOBER 10, 2016

Investing in a marketing performance management solution isn’t worth much if your team doesn’t embrace the change. Yet for all the promising martech tools that B2B businesses have been quick to invest in, difficulty implementing new products is a top obstacle to martech adoption.

Marketing Management 100

Marketing Management Marketing B2B Marketing B2B 100

Hive9

JUNE 5, 2019

A strong marketing plan isn’t just about marketing. It needs to combine other planning processes from other departments that are involved with marketing in any shape, way, or form. And that’s a lot of departments, when leadership, sales, channel, product, and finance all play such an integral part in the role of marketing.

Planning 104

Planning Marketing Plans Advertising Channels Process 104