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NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. Marketing automation helps you provide the right content to the right person at the right moment.

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Sales Cycle Practices Marketing Automation Services Buyer Personas 233

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OCTOBER 2, 2023

Financial industry marketers face unique challenges: Balancing creativity with strict regulatory requirements. Marketing automation in financial services can help address the sector’s unique marketing challenges. Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. If you have the right strategies, content and timing in place, this immediately can work in your favor for automated SMS marketing.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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APRIL 17, 2018

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.

CMO 180

CMO Marketing Strategy Marketing & Strategy Organization 180

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SEPTEMBER 25, 2023

In our last piece in this series, we talked about the downsides of sales and marketing misalignment. Let’s talk about how to align sales and marketing on a common strategy. Read on to learn how working together for a common goal can align sales and marketing teams. Enough of that! Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 27, 2023

Marketing automation is a tool that promises to help streamline workflows, scale with ease, and get better results. Yet creating better strategies requires better data, and this is where many marketers get stuck. That’s why we’ve pulled together our favorite B2B marketing automation strategies to set you on the path to success.

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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FEBRUARY 26, 2024

Account-based advertising is a tactic used in account-based marketing. For instance, if you want to market a new food packaging product to General Mills, you can target individuals with titles such as Senior Product Manager, Senior Product Marketer, or VP of Product Marketing.

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

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SEPTEMBER 19, 2023

Growth marketing has been around for awhile now. Wondering “What is growth marketing?” So congratulations, growth marketer. So let’s take a look at the definition of growth marketing, and where the term came from. Instead, growth marketers focus on how to build better relationships with customers.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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SEPTEMBER 24, 2023

But for those who need a quick primer, here’s a basic SEO definition in marketing. More traffic helps you support your audience on their buyers’ journeys, whether that’s providing blog content, downloading an eBook, signing up for your email list, scheduling a product demo, or taking some other action. Not necessarily.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

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SEPTEMBER 24, 2023

Especially if you’re looking to build connections and have conversations with your fellow B2B marketers. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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Linkedin Paid Search Agency Work Management Peer-to-peer 130

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MARCH 19, 2024

“Surveys show CMOs are concerned about demonstrating ROI, with another significant challenge being the generation of leads,” says Jeff Day, SVP of Marketing at Act-On Software. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. asks Kevin.

Marketing Automation Services 193

Marketing Automation Services Budget Programs Generation Cross-Selling 193

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NOVEMBER 27, 2023

For instance, start by outlining your nurture marketing goals for leads. For example, Tower Federal Credit Union used a basic email marketing tool for email nurturing. Using marketing automation, the organization automated email campaigns and improved segmentation efforts. Take it slow! But the first step is often a small one.

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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Deliverability Top of Funnel Best Practices CAN-SPAM 187

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OCTOBER 3, 2023

It’s a simple question that reveals some sticky issues in your approach to marketing. It’s one of the oldest and most heavily disputed questions in digital marketing. In B2C marketing, common CTAs include language like “Buy Now” and “Create Your Account.” What about in an email?

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Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130