LeadSloth

AUGUST 25, 2010

In Manticore’s Quintessential Marketing Automation GuideBook I’ve written a chapter on how to find untapped revenue in your marketing database. Craig Rosenberg : Process, People, and Content: The Keys to Success with Marketing Automation Technology. Andrew Gaffney: Focus on the Marketing Metrics That Matter.

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LeadSloth

AUGUST 24, 2009

Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month.

Marketing Automation Services 100

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LeadSloth

AUGUST 10, 2010

Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. What does this mean for companies interested in adopting Marketing Automation? But the overall impact on the market will be limited.

Marketing Automation Services 100

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LeadSloth

SEPTEMBER 3, 2009

Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track. investment-to-pipeline.

Marketing Automation Services 100

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LeadSloth

MARCH 8, 2010

I write about Marketing Automation, so why am I at a sales conference? I’m here because I believe Sales & Marketing should be on the same team. Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 Chatter and Marketing Automation.

Marketing Automation Services 100

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LeadSloth

AUGUST 27, 2009

There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Sales people are still very important, but they can focus on facilitating the buying process rather than distributing information. Enter Silverpop.

Marketing Automation Services 100

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LeadSloth

JUNE 18, 2010

This video is a preview of Tuesday’s webinar “ 7 Steps to Finding Untapped Revenue in Your Marketing Database “, which covers a comprehensive 7 step process to design a lead nurturing strategy. Tags: lead management lead nurturing marketing funnel sales funnel. gotomeeting.com/register/594743683.

Top of Funnel 100

Top of Funnel Marketing Funnels Lead Nurturing Sales Qualified Leads 100

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. Email Marketing.

Marketing Automation Services 100

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LeadSloth

AUGUST 2, 2010

It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Part of this process is assessing the value of your existing leads. Tags: marketing automation. Unfortunately, there is no exact answer for this. See the video below for more details. Register for the Webinar now ».

Lead Scoring 100

Lead Scoring Lead Ranking Loopfuse Leads 100

LeadSloth

DECEMBER 14, 2010

Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management. As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. Overall, my goal is to help grow the marketing automation market as a whole.

Marketo 100

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LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar.

Lead Management 100

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LeadSloth

AUGUST 16, 2010

link this all to your marketing automation processes. Tags: content marketing marketing automation video Webinars whiteboard. In just 30 minutes, Tuesday’s webinar will show you how to: - create more content than you ever thought possible. - map content to personas and buying stages.

Response Rate 100

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LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. Market2Lead was one of the early Marketing Automation vendors. Actually in 2006, when I was a marketing manager at a software company in San Francisco, I selected Market2Lead as our Marketing Automation system.

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

LeadSloth

JUNE 23, 2010

This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. The Complete Process. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare. Table of Contents. 3: Know them WELL.

Webinar Metrics 100

Webinar Metrics Case Study Case Studies Lead Scoring 100

LeadSloth

JULY 10, 2009

Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. Rebekah Donaldson’s “Red on Marketing&#. Ken Molay, Webinar Blog.

Demand Generation 100

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LeadSloth

MARCH 15, 2009

It is focused on advanced email strategies, which is an important part of the demand generation process. Mobile email marketing. Tags: Email Marketing Landing Pages & Forms database segmentation email analytics email testing events landing page optimization marketingsherpa personalization. Email design.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

OCTOBER 20, 2010

In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Eloqua University.

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

AUGUST 17, 2009

They explain that sales & marketing need to jointly create a definition of a qualified lead. Silverpop presents a 5-step process for proving the ROI. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Lead Scoring. Silverpop includes a great overview of Lead Scoring.

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! Marketing departments at mid-size companies. Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Inbound Marketing? Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In short: any marketing activity that draws people to your website. What is Marketing Automation?

Marketing Automation Services 100

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LeadSloth

SEPTEMBER 1, 2010

The agenda covers B2B marketing trends, marketing infrastructure, nurturing dialogs, campaign development and implementation advice. Cost: FREE for qualified marketers. It means that you identify market trends, then define a strategy for lead nurturing, and then implement it. The B2B buying process has changed.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

LeadSloth

FEBRUARY 20, 2012

In the past year I’ve been heads-down on many Marketing Automation projects, and this email inspired me write a follow-up: I’ve included 7 practical tips to get started and a brief case study. Even if it’s a manual process, NOT sending email means you’re missing out on revenue. Tip 1: Start Sending Email Now. Conclusion.

Lead Nurturing 100

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