Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. Ninety-five percent of ad and data decision-makers expect continued signal loss and/or privacy legislation in 2024 and beyond.

Privacy 121

Privacy Paid Search Agency Ads Privacy Protection 121

Full Circle Insights

APRIL 2, 2024

This Privacy-Compliant Cheat Sheet helps marketers understand data regulations, privacy-related data, and strategies to keep up with changes.

Privacy 52

Privacy Marketing & Strategy Marketing Strategy Marketing 52

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 116

Digital Asset Management Work Management Privacy Marketing Management 116

Search Engine Journal

APRIL 14, 2022

Google explains how to drive conversions when privacy regulations deprive marketers of today's tracking data. The post Google Offers 3 Strategies for Adjusting to Privacy First Marketing appeared first on Search Engine Journal.

Privacy 123

Privacy Google Marketing Strategy Marketing & Strategy 123

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Remember, a marketing database is dynamic.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management 97

Work Management Marketing Management Privacy Marketing Analytics Tools 97

Martech

JANUARY 30, 2024

As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. One solution is implementing a Security-Operations-Center-as-a-Service strategy. So, how do you create this stronghold?

Privacy 107

Privacy Ad Building Work Management Marketing Management 107

KoMarketing Associates

MAY 25, 2022

However, just 38% of respondents claim that they have completely defined goals and strategies for digital CX. When it comes to top challenges, most respondents (69%) cited finding and maintaining security, data privacy, and compliance. Personalized Marketing Content and the Customer Experience.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

Zoominfo

JUNE 8, 2022

As privacy compliance regulations become more stringent, an increasing number of organizations are being penalized for activities that were once seen as standard practice for sales and marketing. This eliminates the chance that a salesperson would reach out to someone who has opted-out of sales and marketing phone calls.

Privacy 100

Privacy Zoominfo Telemarketing Work Management 100

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Zoominfo

AUGUST 30, 2022

We’re all familiar with the “four Ps” of marketing: product, price, promotion, and place. Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. How are the GDPR and EU Privacy Laws Related? What is the ePrivacy Directive?

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Martech

NOVEMBER 30, 2023

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Your marketing metadata strategy.

Privacy 98

Privacy Marketing AI Webinar Metrics Google 98

Porch Group Media

OCTOBER 11, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This content has been adapted from our full-length Movers and Shakers podcast, Consumer Privacy and The Future of Digital Marketing.

Privacy 98

Privacy First-Mover Advantage Paid Search Agency Lead Ranking 98

Navigate the Channel

NOVEMBER 9, 2023

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. If your outreach relies on email blasts that are not opt in, you should change your strategy immediately. FAQs How will new data privacy laws affect North American businesses?

Privacy 65

Privacy Blast Campaigns Opt-out Paid Search Agency 65

ClearVoice

JULY 25, 2022

Concerns over user privacy are at the forefront of navigating the online world. Brands must also track changes to privacy laws to remain informed and to protect users. Brands must also track changes to privacy laws to remain informed and to protect users. Understanding privacy: operating definitions. User privacy.

Top of Funnel 52

Top of Funnel Privacy Privacy Policies Marketing & Strategy 52

Marketing Insider Group

JULY 20, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. It means that for companies to succeed with online content marketing, they have to adapt.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

Zoominfo

JUNE 19, 2020

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If the reaction to prior privacy laws in Europe is any indication, it will likely take years for U.S. The results were notable.

Privacy 147

Privacy Zoominfo Press Sample 147

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. Apart from the EU, various privacy laws in the U.S., Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked).

Analytics 126

Analytics Marketing Analytics Tools Work Management Planning 126

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Martech

JANUARY 14, 2022

Read more: Predictions 2022: Data strategy and privacy. In this study, the numbers appear to be consistently in the 5% range for drop in consumer sentiment around privacy, data and new technology. Marketers can cut through with transparency, and the ones that do will be ahead of the game as privacy law catches up in the states.

Privacy 121

Privacy Barriers Marketing Management Transparency 121

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. We’ve talked about how to create a foolproof compliance strategy to avoid violating GDPR, knowingly or otherwise. Currently, the sum of fines totals a whopping €1.6

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Porch Group Media

SEPTEMBER 20, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Specific Topics Include: A recap of the changing privacy environment and Apple privacy changes. Request more info here.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Vision6

AUGUST 3, 2021

Apple announced its iOS 15 updates in June, and the email marketing community was sent into a panic frenzy. While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. What is Apple Mail privacy protection?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Safeguarding against such risks requires a proactive approach: with strong data privacy, governance, and precaution. It’s important to note that data privacy is different from data security. Keep up with trends Why is data privacy important? Fortunately, strong data privacy practices foster and maintain trust.

Lock-In 59

Lock-In Privacy Practices Work Management 59

Bluetext

APRIL 5, 2024

In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience.

Privacy 44

Privacy Trust Marketing Ad Building Transparency 44

The Customer

OCTOBER 22, 2021

The concerns of CEOs over cyber-security and data privacy have accelerated due to the new ‘digital normal’ created by the pandemic. While not all cyber or privacy breaches lead to sanctions, they have the potential to impact a business model, revenue, and ultimately the viability of a company. The problem?

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. Are you ready to go cookieless?

Privacy 59

Privacy Advertising Agencies Media Ad Frequency 59

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. Here are some ways Khetan recommends marketers prepare their digital strategies for the future.

Peer-to-peer 135

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 135

Valasys

MARCH 11, 2024

In today’s digital landscape, data privacy is paramount. This shift has fundamentally changed how businesses approach marketing and customer engagement. Enter first-party data strategies, a crucial approach for navigating this new environment. But what if you didn’t have to choose? Here’s the key: transparency.

Privacy 40

Privacy Ethics Transparency Aggregators 40

Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. One in three marketers who’ve not used video in the past plan to use it this year.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Salesforce Marketing Cloud

APRIL 20, 2022

It’s an exciting time to be a marketer. And through it all, marketers have been at the forefront of digital transformation, adapting to meet the challenges and opportunities of this new normal. Only 33% of marketers strongly agree they gain insights fast enough for impactful decision-making.

Privacy 98

Privacy Planning Privacy Policies Privacy Protection 98

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers. That’s GA4 for you.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Sharpspring

SEPTEMBER 9, 2021

As email marketers, we’ve all heard cries that “email is dead!” Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . The good news is that email marketing is far from dead. What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69