How Social Commerce leads to Advocacy Based Marketing (ABM)
Buzz Marketing for Technology
AUGUST 4, 2009
This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). You see several of your friends are online and open up a chat with your buddy Jim who always has the newest Apple device and ask him if the new 3Gs is for you. He unequivocally says yes and you decide to make the purchase.
Let's personalize your content