Mereo

MAY 4, 2023

Pricing a B2B solution is complex. People are quick to debate pricing models and numbers. The leading B2B organizations do not leave pricing up to chance. They treat pricing as an art and science. WHO IS IN CHARGE OF PRICING? Alignment of the differentiated value proposition to the pricing approach is critical.

Pricing 50

Pricing Price Work Management Marketing Management 50

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

SendX

AUGUST 4, 2020

There are 450+ email marketing platforms in the world right now. When you are looking for an email marketing software for your enterprise, you should consider the level of automation, ease of use, data you can get to make decisions that can have a considerable impact, quality of customer support, and of course, your budget, etc.

Enterprise Management 195

Enterprise Management Marketing Automation Services Budget Programs Work Management 195

Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months.

CPO 145

CPO Product Work Management Enterprise Management 145

Martech

JULY 12, 2023

Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. This is the company’s first price hike in seven years. Sales Cloud, Service Cloud, Marketing Cloud, Industries and Tableau are all slated to see increases in August. What will be affected. Maybe a sign of things to come.

Pricing 85

Pricing Price Enterprise Management Lock-In 85

ScanmarQED

OCTOBER 3, 2023

What is price elasticity? Basic demand and supply theory tells us that demand will go down when prices go up. If you increase prices by 10%, will demand decrease by 10%? The relationship (correlation) between the price change and the following change in volume sales is what can be expressed in a number: price elasticity.

Elasticity 59

Elasticity Pricing Price Class 59

Hubspot

JANUARY 21, 2021

The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales. Captive product pricing can boost sales and increase profit margins.

Pricing 63

Pricing Price Product Purchase 63

Hubspot

MARCH 18, 2024

Strategically framing your prices. It doesn’t matter if you're operating in the luxury market or if your product is as cheap as chips — it’s how you frame those prices that will influence prospects and accelerate your close rate. 4 Powerful Pricing Tactics That Have Nothing to Do With Discounts 1.

Pricing 72

Pricing Price Tactics Customer Satisfaction 72

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This is especially important when there are many alternatives on the market. The ultimate goal of product positioning.

Positioning 177

Positioning Product Tips Segmentation 177

Zoominfo

JUNE 10, 2018

Research shows price objections are the number one objection sales rep face—but half of all price objections are phony ( source ). Most of the time, when a prospect says, “I can’t afford it,” they’re not usually talking about price at all. Four Ways to Establish Value in the Face of Price Objections. Keep reading.

Pricing 239

Pricing Price Case Study Case Studies 239

ScanmarQED

FEBRUARY 8, 2024

So far, we’ve talked about the theoretical background of price elasticity in Part 1 : How to use them to steer pricing decisions and the practical side of price elasticity in Part 2 : Practical implementation and best-in-class dashboards. Today we widen our perspective to include pricing analyses and metrics.

Pricing 59

Pricing Price Elasticity Allocation 59

Webbiquity

JULY 28, 2022

Businesses, particularly smaller companies, frequently focus their resources and efforts on developing and producing new products. This causes 80% of product launches to fail. That’s why every firm must have well-designed product release emails. 12 effective product launch email templates for enhanced performance.

Product 258

Product Effectiveness Template Marketing Automation Services 258

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

SalesIntel

JUNE 9, 2023

However, there are concerns regarding Cognism pricing versus competitors that might make you think twice before investing in the platform. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Martech

MARCH 2, 2023

OpenAI has released APIs for ChatGPT and Whisper (which does speech-to-text conversion) at a price the company says is 10 times cheaper than its existing models. That’s good news for marketers, right? It is also possible they’ve cut prices and are offering a loss-leader to ward off potential competitors. Why we care.

API 105

API Pricing Price Marketing AI 105

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 339

Relevance Planning Paid Search Agency Work Management 339

Tomorrow People

JUNE 7, 2021

An examination of the key characteristics of product-led growth, and how it differs from traditional marketing or sales-led strategies. Product-led growth (PLG) is becoming an increasingly popular strategy among both B2B and B2C businesses. Product-led growth delivers results. growth for the broader SaaS market.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Marketing Insider Group

OCTOBER 26, 2017

Pricing is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices.

Pricing 172

Pricing Price Lead Scoring Lead Ranking 172

Salesforce Marketing Cloud

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Pricing 52

Pricing Price Cost Elasticity 52

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Top of Funnel 127

Top of Funnel Planning Product Ad Frequency 127

Heinz Marketing

APRIL 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. How To Win A Price War. One of the most common management problems is dealing with a price war because it’s not only bad for your competitors, but your customers as well.

Pricing 99

Pricing Price B2B Content 99

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. retail sites, 100 million SKUs and 18 product categories. Prices fall again. Although ecommerce prices were up 0.3% Why we care. Get MarTech!

Pricing 101

Pricing Price eCommerce Analytics 101

FunnelEnvy

AUGUST 7, 2023

Pricing can be controversial in many sectors of the business community, partly due to the general human attitude towards money. That’s why it can be challenging for startups to address pricing pages properly. Your pricing page is like an online version of a conversation about cost with a sales rep.

Pricing 52

Pricing Price Paid Search Agency Companies 52

Convince & Convert

NOVEMBER 3, 2015

It ain’t easy being a productive marketer in these modern times. But what is the personal cost of that productivity? Marketers feel pretty darn good about being productive. In fact, 92% of marketers surveyed said that they are productive (although there may be some self-fulfilling prophesies in action there).

Pricing 162

Pricing Price Product Personalization 162

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Super fans. Get MarTech! In your inbox.

Pricing 83

Pricing Price eCommerce Studies 83

chiefmartech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company.

Pricing 97

Pricing Price Bundling API 97

Zoominfo

JUNE 12, 2023

Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. If your company isn’t prioritizing an efficient go-to-market (GTM) strategy to acquire customers quickly, you’re going to fall behind.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Hubspot

APRIL 4, 2019

The primary way companies earn money is by selling their products or services. And about 75% of a company’s revenue comes from its standard products. How you price these products can be a make or break decision for your business. But, what's the best way to calculate your product's selling price?

Pricing 67

Pricing Price Product Comparison 67

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers are looking to reach their intended audience in an innovative, never-been-done-before way. And while digital marketing was once seen as innovative, it’s viewed as mandatory today.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

SmartBug Media

JULY 5, 2023

When it comes to an effective product page that converts , details are key. The perfect product page should be visually appealing, informative, and easy to navigate to ensure your customers have an enjoyable shopping experience while maximizing your revenue potential. Use bullet points and short paragraphs for easy reading.

Product 98

Product High Quality Lead Lead Scoring Lead Ranking 98

Anyword

DECEMBER 20, 2023

The Key to Successful Product Marketing in the Age of AI Product marketing plays a crucial role in the success of any company. Messaging can make or break a brand, which is why product marketers need to craft messaging that will resonate with their brand’s target audience and motivate them to take action.

Product 75

Product Paid Search Agency Marketing & Strategy Loyalty 75

Hubspot

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

Pricing 86

Pricing Price Examples Practices 86

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. This shift has forced software solution companies to rethink their processes, from design to marketing to sales to customer support. . .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Here are six ways revenue marketing can positively impact your business.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

ConvertKit

DECEMBER 10, 2020

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127

Pricing Price Screencast Amazon 127

accelerate agency

MARCH 13, 2022

But what if your SaaS pricing pages let you down? Your pricing pages are a pivotal point in converting leads and have a huge impact on your conversion rates. You’re going to learn eight UX/UI strategies to turn okay-ish SaaS pricing pages into lean, mean, lead converting machines. . Include prices. Include prices.

Pricing 98

Pricing Price Conversion Marketing & Strategy 98

TrustRadius Marketing

JANUARY 24, 2023

If a product solves some of your pain points well you can always complement it with others. In this guide, we go over some important pricing aspects for customer engagement software. We’ll also explore software with free features and Top Rated products on TrustRadius that can help you improve business outcomes.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Pricing 52