WebMarketCentral

SEPTEMBER 15, 2008

Search Engine Performance Report: ROI up 13% in Q4 07, 97% of Additional Spend Goes to Google by Efficient Frontier It's hardly a shock that Google dominates search marketing budgets, but it is somewhat surprising, as this post reports, that the 800-pound gorilla continues to grow at the expense of competitors with higher ROI increases.

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

OCTOBER 16, 2007

EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. EchoQuote fills that gap, on a pay-as-you-go pricing model that minimizes risk. as well as the manufacturer's sales and marketing teams.

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

DECEMBER 8, 2008

With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks. One answer to this challenge is provided by "post-click marketing," a.k.a.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

WebMarketCentral

OCTOBER 20, 2009

But what sets Nabbit apart, and makes it interesting to both b2b and b2c marketing professionals, is the tool's ability to serve as a platform for integrated advertising campaigns. Many companies now have a traditional marketing group, a digital group, a mobile group and a social network group. Tags: General Marketing.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JULY 9, 2008

For aggressive publishers willing to get a jump on this, it also provides differentiation in a highly competitive online advertising market. Depending on the number of booths and degree of customization, pricing generally ranges from $20,000-$50,000 per event.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

NOVEMBER 19, 2008

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. What else do you want? Don't neglect branding.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

NOVEMBER 3, 2008

Cheap SEO: it's about quality, not price by Internet Business U.K.-based based SEO consultant Brian Turner makes a compelling case for buying SEO services based on your specific needs—but most definitely not on price.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

FEBRUARY 14, 2007

Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors. Key finding: "A MarketingSherpa survey last year found that technology marketers ranked webinars as one of the top three marketing techniques and that 35% rated them as “very effective” -- second only to product demos in popularity."

Service 20

Service Webcast Vendors Lead Scoring 20

WebMarketCentral

MARCH 3, 2009

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers. tags: marketing automation software, Marketo Lead Management 3.0, Tags: Web Marketing. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

DECEMBER 18, 2008

How do you maximize the return on the investment you've made not only in producing valuable white papers and other content, but also in driving traffic to it through search engine advertising, email marketing, banner ads and other media? Pricing Monthly fees start at $100 and are based on the number of PDF documents tracked.

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

OCTOBER 1, 2008

The problem is, just about everyone is buying links in competitive markets, but only a few are actually getting penalized." We believe that Google's decision to replace 'Minimum bids' with 'First page bids' should, over time, have an inflationary effect on average pricing for certain keywords.'"

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

MAY 18, 2007

As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. NWA WorldPerks, My Coke Rewards, MaxPerks, Borders Rewards).

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

MAY 7, 2008

Jared Reitzin , CEO of digital marketing platform provider mobileStorm , uses humor, logic, passion, and one or two inappropriate words to blast mobile carriers for censorship, inefficiency and short-sighted business practices. Do wireless carriers abuse their power to infringe on the free speech of competitors and controversial groups?

Paid Search Agency 20

Paid Search Agency Mobile Advertising Blast Campaigns Mobile Marketing 20

WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

OCTOBER 3, 2007

Very reasonably priced. Unlike most online collaboration or webcasting tools, which are priced on a monthly subscription basis, I Present to You! All in all, the package looks interesting, and the price is extremely reasonable. the right presentation tool for your sales team? is a software package you buy once.

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

AUGUST 16, 2007

The 3-D projector is available in various sizes from a relatively compact 5x5x5 foot unit up to a massive 30x30 behemoth, with prices ranging from 85,000 Euros (about $100K) to 575,000 Euros (close to $800,000). Both indoor and outdoor models are available.

Trade Show 20

Trade Show Advertising Agencies PR Tagging 20

WebMarketCentral

DECEMBER 14, 2007

This product has been on the market since March--one would think that, in nine months, the company's management team would have figured out a way to beef up production for this obviously hot item. You also know that these overpriced, screamingly popular yet appallingly underproduced gadgets are as elusive as Vikings Superbowl victories.

Allocation 20

Allocation Business Tagging Pricing 20

WebMarketCentral

AUGUST 14, 2006

With even the most carefully-worded search terms result in thousands of hits, PPC costs are rising, and new laws and spam filters have reduced the impact of email marketing, catalogs remain a powerful marketing tool. Did the price of item #123 change right after the CD was sent out?

Media 20

Media RSS Paper Opt-out 20

WebMarketCentral

AUGUST 4, 2008

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. For brand marketers, the L.A. tags: comprehensive calendar of marketing events, L.A.

Web 2.0 20

Web 2.0 Branding Brand Identity Internet Marketing 20

WebMarketCentral

APRIL 3, 2007

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. There are a number of feature-rich, reasonably-priced hosted email services available.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Are Your Analytics Reports Breaking News or Listing Facts?

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

AUGUST 11, 2008

WMC: How is Socialcast priced? TY: Socialcast is priced at $5 per user per month for all clients. We invest heavily in research and development to bring impactful and meaningful product innovations to the market. WMC: For many enterprises, employee knowledge is spread across documents, databases, emails and other systems.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20

WebMarketCentral

OCTOBER 6, 2008

Charles Watson , Senior Vice President of Marketing and Sales for BLUEROADS, suggests that many channel chiefs lack the "alpha mail" orientation of their direct sales counterparts, and thus continue to make small, "safe" investment in low-return activities like training programs and partner portals. Ensure that leads are delivered rapidly.

Advertising Channels 20

Advertising Channels Enterprise Management Marketing Management Marketing & Strategy 20

WebMarketCentral

JUNE 17, 2006

Ralph Wilson at Web Marketing Today recently released his updated Web Marketing Checklist: 32 Ways to Promote Your Website. Though skepticism is warranted, for that price it may be worth a try. One idea I grabbed from there was improving search engine positioning by exchanging links through the SiteSell Value Exchange.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

JUNE 3, 2008

As Google continues to dominate the search market despite recent hiccups , still more competitors emerge. blogs; and finance (stock prices, news, latest financial reports etc.). Stepping on the search giant's toes is certainly nothing new. show me John Smith's profiles on ZoomInfo , Facebook , LinkedIn etc.

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Digg Google Zoominfo Aggregators 20

WebMarketCentral

SEPTEMBER 8, 2009

Most of the good ones came out of either marketing or IT. Given the still relative newness of SEO as a profession, any SEO practitioner over the age of 30 probably did something else before SEO. Beware of those who tout their success in some completely unrelated field (e.g., No reputable SEO consultant or firm will even offer such guarantees.

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Consulting SEO Adwords Tagging 20

WebMarketCentral

NOVEMBER 24, 2006

Marketers have projects. Base Camp is a reasonably-priced (there's even a free version) online project management collaboration tool that's worth checking out, despite a few quirks and shortcomings. and is particularly helpful for marketing consultants and contractors who need a practical, affordable project management solution.

Work Management 20

Work Management Marketing Management Consulting Paid Search Agency 20

WebMarketCentral

JUNE 26, 2008

That's the problem WiseWindow is attempting to solve for brand managers, marketing research firms and CPG ad agencies. Pricing Doesn't matter. It is best suited for brand managers and market researchers who view themselves as cutting-edge, early adopter types willing to work with an early-stage product and help shape its development.

Buzz 20

Buzz Aggregators Branding Brand Identity 20

WebMarketCentral

AUGUST 20, 2008

According to GoodSearch.com co-founder JJ Ramberg , with gas prices rising and the housing market already in a slump, economic fears have led to a drop in charitable contributions nationwide, making it harder for non-profits to keep up with an increased demand for their services.

Social Media 20

Social Media Ning Media Tagging 20

WebMarketCentral

JANUARY 24, 2008

The last post here presented some of the best articles and blog posts on general search engine marketing practices. Ellis Search Engine Marketing It's a very rare occurrence when a blog post causes me to completely change my mind about a firm conviction, but that's what John Ellis accomplished with this post.

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Adwords Paid Content SEM Google 20

WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. It also provides some basic recommendations on improving the website from a marketing perspective.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

NOVEMBER 20, 2005

Marketing professionals too often get caught up in communicating with "markets" to remember that a market is an abstract construct. Markets" don't buy anything -- people, that is customers, do. It's a great exercise for marketers to occasionally talk to a real customer. What do we do really well?

RSS 20

RSS Pricing Price Promotion 20

WebMarketCentral

OCTOBER 23, 2006

In short, what if social networking doesn't so much replace "marketing hype" and vacuous celebrity as reflect it? It's common, for example, on stock discussion boards for short-sellers to pose as insiders with damaging information about a company to trash a stock's prospects in order to drive down the price.

Social Networks 20

Social Networks Web 2.0 Advertising Agencies Opinions 20

WebMarketCentral

JUNE 8, 2007

Unlike many other services however, VerticalReponse prices its service on a pay-as-you-go model rather than a monthly or annual fee. Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the early to mid 90's I managed Direct Marketing at Claris Corp. Here's our conversation.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

JANUARY 2, 2008

Quick personal story: a few years ago, frustrated with Comcast as my communications provider, I called Qwest to get a price quote. Another quick story from personal experience: Company A released a product into the market, let's just call it Model 1, that failed miserably at meeting customer expectations.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. Wilson Web marketing expert Ralph Wilson provides a 12-step guide to developing an effective website in this 32-page paper.

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Design Marketing Websites SEM Best Practices 20