What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. In the several years I’ve been away from the reporting game, it seems someone removed many of the “press contact” links on vendor home pages. That is, when I can find a human being to email.

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s value proposition, or even a clear description of their product or service. Instead, press them for quotes that describe your differentiation and tie it back to business benefits.

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Mine the Past for IT Thought Leadership

What Works - What Doesn't

He used his experience to list six reasons the current very light/very small “air mobility” market will collapse. The lesson for IT marketers: Having been around and seeing several technology hype cycles gives your senior developers or executives the potential to develop compelling thought leadership.