B2B Memes
MAY 13, 2010
Now the company’s IDG Enterprise unit has announced it will dive into content marketing. In a press release last Tuesday, IDG explained that it’s new project, called “Strategic Content Services,” will “support the growing ‘vendor-as-publisher’ model” (publisher-speak for content marketing ).
B2B Memes
JULY 5, 2012
Although there is plenty of online debate and discussion of journalistic issues, the mass of it concerns the daily press. Sponsored by the ethics committee of ASBPE, an association for trade press editors and writers, the chat showcased the issues that particularly worry them. Dealing with insufficient staffing and hiring.
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B2B Memes
DECEMBER 6, 2011
” He was among the first in the trade press to recognize the significance of social media. And though he is now beginning to question its potential, he was an early advocate for content marketing as a promising new career path for journalists. What they’re selling in the market is the ability to co-opt their journalists!
B2B Memes
JULY 13, 2010
A post today from Josh Gordon on words to avoid in content marketing gets to the heart of what content marketers must do: think like journalists. In his post, he reports on an effort by PR strategist Adam Sherk to enumerate the frequency of 98 marketing buzzwords in current press releases. innovative. award winning.
B2B Memes
SEPTEMBER 22, 2010
The webinar, “ Enhancing Your Career in the B2B Press ,” is sponsored by the American Society of Business Press Editors.). My working life is now completely consumed by content marketing. As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The
B2B Memes
NOVEMBER 23, 2011
Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.
B2B Memes
MARCH 11, 2011
Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. They strive to stand where the influencers are so they are recognized for their work, develop a reputation, and get word-of-mouth marketing. Maureen Alley: Never tweet what you wouldn't say in person.
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