Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. Because of these crucial elements, account-based marketing presents a fantastic opportunity. Account-Based Marketing: What Is It? Account-Based Marketing Examples. Live Events.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Marketing Insider Group

APRIL 10, 2023

ecommerce market. You’re also eyeing your own product niche, ever vigilant for direct competitors with stronger brands and sharper marketing. The safer play — though it’s not easy by any stretch of the imagination — is to improve your strategies for attracting and converting prospects outside the Amazon ecosystem.

PPC 283

PPC Paid Content eCommerce Allocation 283

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 269

SEO Marketing & Strategy Long Tail Marketing Best Practices 269

Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. YOU are the presentation, not your slides or props. It’s presenting that people fear. First, understand how you excel as a presenter. Down in front.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. What does your timeline look like?

Marketing Strategy 111

Marketing Strategy Marketing & Strategy B2B Marketing Planning 111

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 286

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 286

Marketing Insider Group

OCTOBER 6, 2021

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it.

Youtube 329

Youtube Marketing & Strategy Marketing Strategy Planning 329

Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? A presentation provides you an opportunity to showcase your information in a visually impressive way.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Marketing Insider Group

FEBRUARY 23, 2021

Case studies are one of the most powerful forms of content to have in your marketing repertoire. They’ll also gain valuable and memorable insights into your business strategies. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? Source: BrightLocal.

Case Studies 283

Case Studies Case Study Studies Top of Funnel 283

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. The timeless case for automation. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Launch Marketing

JANUARY 17, 2024

Launching a B2B product successfully requires more than just a product launch strategy. It demands a thoughtful orchestration of creativity, strategic planning and an understanding of market dynamics. A well-thought-out name can transcend the immediate launch, becoming a theme for subsequent marketing efforts.

Product 105

Product Marketing & Strategy Marketing Strategy B2B Marketing 105

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. Even if your content is performing well, your content marketing strategy may still need adjustments. Is Your Content Strategy Fully Integrated?

Marketing & Strategy 298

Marketing & Strategy Marketing Strategy Content Marketing Planning 298

Marketing Insider Group

MAY 17, 2021

KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. However, what matters most is the strategies you create to achieve them. Event Content Engagement Strategy. Event Networking Strategy.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. Marketers often report an impressive average of 14.1 If you’re considering doing the same, this guide is for you.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Contently

APRIL 3, 2019

The sessions covered everything from sales enablement and data-driven marketing to ROI models and journalistic advice. To make sure everyone can reference and benefit from the day’s insights, we’re publishing the presentations in full here. Scroll down for links to each deck presented at Summit.

Enterprise Management 112

Enterprise Management Peer-to-peer Content Work Management 112

Pam Didner

JULY 21, 2020

Delivering compelling face-to-face presentations to senior managers is hard. It’s even harder to present the same presentation online when everyone calls in via Zoom, Microsoft Teams, WebEx or other virtual meeting tools. The key to delivering a solid online presentation is to focus on what you can control: Your Presentation.

Work Management 120

Work Management Marketing Management Account Based Marketing Allocation 120

ATAK Interactive

JUNE 6, 2023

In today's competitive business landscape, B2B marketing companies play a crucial role in facilitating transactions between businesses. In this blog, we will explore the strategies that enable B2B marketing companies to flourish and gain a competitive edge in their industry.

Paid Search Agency 78

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 78

Litmus

JUNE 15, 2022

We’re looking for email pros with presentation experience to share insights, top tips and answer live questions from the email community at Litmus Live 2022. This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Email campaign and marketing strategy. Omnichannel marketing.

Marketing Proposals 88

Marketing Proposals Work Management Deliverability Thought Leadership 88

DivvyHQ

DECEMBER 6, 2022

Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script! From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation.

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Fernando Rubino Pereira — Global Email Marketing Manager, Canyon Bicycles. Manager, Lifecycle Marketing, Kong Inc. Aaron Beatty.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Stevens & Tate

DECEMBER 6, 2022

As any business owner knows, marketing is essential if you have any ambition for growing your company. Without effective marketing, your ability to attract new leads and increase sales is going to be limited, which means that there’s a good chance that your business won’t last very long. How Do You “Attract” Leads?

Marketing & Strategy 132

Marketing & Strategy Marketing Strategy Top of Funnel Cold Calling 132

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. Marketers know better than anyone that capturing audience attention goes hand in hand with keeping people engaged. This is true regardless of the marketing medium, from advertisements to presentations.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Hubspot

FEBRUARY 24, 2021

Then, you have situations where the presenter is late, or the attendees are having a little too much fun in the chatroom.It So let's find out how presenters and attendees can contribute to more productive webinars. For example, some are education-based, with the presenter only engaging with the audience for questions.

Webinar Metrics 100

Webinar Metrics Tips Marketing Automation Services Click Rate 100

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Top Rank Marketing

JANUARY 24, 2024

Always-on strategies. For business leaders and marketers, attempting to keep pace in this environment is challenging, but highly rewarding. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. What is an SEO strategy? Algorithms.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Top Rank Marketing

OCTOBER 17, 2023

There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. Here’s a summary of what I learned during their presentation. Early results show that Jasper has helped save over 200 hours per month and boosted productivity and job satisfaction for marketers.

Marketing AI 98

Marketing AI Paid Search Agency Marketing & Strategy Marketing Strategy 98

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. But what exactly is it, and how can it help with product marketing? What Is Technical Content Marketing? Good content marketing is designed to educate, entertain, or inform the target audience.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Confessions of a B2B Marketer

FEBRUARY 1, 2023

Follow Lukas on LinkedIn Listen to Pathmonk Presents Podcast Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Ad Building 52

Ad Building Paid Search Agency Outreach Linkedin 52

Martech

OCTOBER 26, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. But they’re also causing marketing teams to shift away from strategies centered on third-party data. Making the change in your data strategy. “Do you know how reliant you are on third-party data overall?”

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Privacy Paid Search Agency 138

Launch Marketing

JANUARY 12, 2022

A good marketing strategy is key to the success of your company’s marketing efforts – from the messaging on your brochure to the user experience on your website. As we take on a new year, it’s always in your best interest to think of tactical ways to level up your marketing strategy.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 138

The Marketing Blender

FEBRUARY 27, 2024

The emphasis on a digital-first B2B manufacturing marketing strategy has become crystal-clear. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Spiralytics

DECEMBER 7, 2022

Marketers, however, often face the challenge of communicating their shift to sustainable practices effectively and genuinely to promote their e-commerce business competitively. What is sustainable marketing? This practice is a way for companies to exploit consumer concerns about sustainability for marketing purposes.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117