What Works - What Doesn't

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ChatGPT Can't Replace Me. Yet. Maybe

What Works - What Doesn't

But can it do technically oriented marketing collateral and thought leadership? In what might have taken me an hour or more ChatGPT did a very good first pass at compiling and presenting the results of a Web search of the conventional wisdom about this topic. That’s a good start on a popular culture blog. Advantage: Human.

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Mine the Past for IT Thought Leadership

What Works - What Doesn't

He used his experience to list six reasons the current very light/very small “air mobility” market will collapse. The lesson for IT marketers: Having been around and seeing several technology hype cycles gives your senior developers or executives the potential to develop compelling thought leadership.