Smashmouth Marketing

SEPTEMBER 25, 2019

As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. It has become pervasive, and respected, to do business this way. We were able to gain responses from 260 executives (C/VP/Dir).

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. Her presentation about using LinkedIn successfully to generate leads was popular with the audience. If you just had one slide to present, what would be on it? They can all work together.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Fouts presented yesterday in Boston. Mike: You're presenting on the use of social media in communications. I'm assuming you are talking Marcom?)

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. I can go on, but you get the picture.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

NOVEMBER 19, 2009

About 18 months ago, Green Leads embarked on an aggressive plan to increase our inbound marketing activity. Along the way we started drinking some Orange Kool-Aid in the form of Hubspot's inbound marketing educational materials. You still have to reach out to them and ask for the introductory appointment or the presentation.

Inbound Marketing 100

Inbound Marketing Hubspot Product Lead Scoring 100

Smashmouth Marketing

NOVEMBER 6, 2013

Having just kicked off, the SiriusDecisions Summit in London will be spanning two days with tons of marketing and sales goodness. Marisa_Kopec The evolved marketing factory must be engineered to produce content to fuel inbound & outbound marketing. It will change the way u present your message md.gl/1b95FpW.

B to B 100

B to B Buyer Personas Budget Programs Rules 100

Smashmouth Marketing

SEPTEMBER 10, 2009

sales20 Sales20Conf : What about sales & marketing sharing compensation plans. link] brianjcarroll : RT @Sales20Conf : RT @gerhard20 Customers can smell your "commission breath" #sales20 nedelsha : Just learned from Kevin Popovic I don't need to present. Tags: b2b events marketing b2b marketing twitter b2b sales2.0

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

MAY 13, 2010

This week I presented at the AA-ISP Leadership Summit in Minneapolis. Henry Glickel, BAO's top recruiter, presented on best practices for Inside Sales Recruiting. It kicked off two days of great sessions, discussion and networking. Thanks to everyone who attended and supported the effort. There were also the guys from Vorsight.

Trends 100

Trends Cold Calling Class Act-On 100

Smashmouth Marketing

SEPTEMBER 10, 2009

conference presenters on Customer Engagement are using inside sales to connect with customers #sales20. damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads. Sales20Conf : What about sales & marketing sharing compensation plans.

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

JULY 27, 2009

I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. Tags: art blogs marketing SEO twitter drivel rss lists. So these are the 5 things I did on vacation that were work, but were not mentally taxing in a work sort of way.

RSS 100

RSS Blogger Tagging Twitter 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

NOVEMBER 12, 2009

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. The whole presentation, as it will play out. Get presenters to log in early. In fact, this presenter originally complained it was too much, but Jim & Lori. Feedback after the dry run.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

NOVEMBER 12, 2009

Let me outline that procedure ramping up to a webinar, focusing not on presentation tips but on the production of the webinar itself. The whole presentation, as it will play out. Get presenters to log in early. In fact, this presenter originally complained it was too much, but Jim & Lori. Feedback after the dry run.

Lead Gen 100

Lead Gen Webinar Metrics Tips Leads 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well. It seems to all be about content.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

SEPTEMBER 8, 2009

I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Do we really want people who earn $150 an hour creating PowerPoint presentations from scratch or searching Hoovers for basic company information about their prospects? Mike: Last question, the B2B Marketing Thought Leaders Curry Poll.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 8, 2009

I'm looking forward to hearing a more detailed presentation this week at the Sales 2.0 Do we really want people who earn $150 an hour creating PowerPoint presentations from scratch or searching Hoovers for basic company information about their prospects? Mike: Last question, the B2B Marketing Thought Leaders Curry Poll.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Such as: damphoux : [link] @mvolpe from @hubspot responds - Inbound vs Outbound Marketing #sales20 Share a speaker's quote. Side chats on presentations. conference.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

MARCH 1, 2010

I'm conducting a webinar for them this week, The 10 Pillars of an Ideal B2B Demand Gen Platform , and having done many webinars -- and being a demand gen marketer myself -- I've been utterly impressed with the process and the team putting the event together. What's' behind the curtain?

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

JULY 5, 2009

I'm stimulated by creative work such as writing a fun blog article or doing a souped up graphic that is needed for a presentation, creative work for me is relaxing. Paint a picture - I've had a diagram that I've wanted to do for a presentation that has been lingering in my mind for months.

RSS 100

RSS Blogger Opinions Creativity 100

Smashmouth Marketing

NOVEMBER 4, 2009

The article, Sellers & Marketers: Have Them at Hello! In fact, I recommend to our appointment setting experts that for every couple of value statements presented, try and ask an open-ended question: ".it's Your prospects want you to be interested in them and their issues. Ask questions. A conversation is more valuable than a pitch.

Lead Gen 100

Lead Gen Advertising Benchmark Training Lead Scoring 100

Smashmouth Marketing

FEBRUARY 17, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). Looking forward to Marketing Panel w/ Salesforce CMO [link]. Such as: damphoux : [link] @mvolpe from @hubspot responds - Inbound vs Outbound Marketing #sales20.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

OCTOBER 12, 2009

15 Demand Gen Thoughts - Make Your Q4 Numbers View more presentations from Michael Damphousse. My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities.

Demand 100

Demand Cold Calling Sales Qualified Leads High Quality Lead 100

Smashmouth Marketing

JULY 1, 2010

It's about changing the way sales and marketing do our jobs and adapting. Is your marketing value embedded within the content prospects see as valuable? Better qualify MQL's - We've evolved how we bring value to prospects; now we've got to do a better job at qualifying them as MQL's (marketing qualified leads).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

JUNE 13, 2009

If you're a speaker and want to share links to your presentations or handouts, that would be great too. Tags: marketingprofs demand socialmedia marketing events sales2.0 Speaker's blogs are listed if I could find them, otherwise their company link is there. If anyone has more accurate info, feel free to share it.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JANUARY 21, 2010

I'll be presenting these 5 Outbound Calling Best Practices later today (4:00-6:30) at Papa Razzi in Burlington at the AA-ISP meeting ( American Association of Inside Sales Professionals ). These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

JUNE 18, 2009

If you're a speaker and want to share links to your presentations or handouts, that would be great too. Harte Marketing & Communications. PJA Advertising & Marketing. VisionEdge Marketing. Speaker's blogs are listed if I could find them, otherwise their company link is there. Just send me the links. Amy Africa.

Thought Leadership 100

Thought Leadership Advertising Agencies Mobile Advertising Forrester 100

Smashmouth Marketing

JUNE 15, 2009

MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. Marketing is about relationships 3. anetah : SM tip for B2B marketers: all your slide-based presentation should be on slideshare.com &as of last week you can also add voiceover.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 28, 2010

Look through demos and presentations, does the tool change the way you will get your job done? How it will change the way they work Challenge yourself to identify where efficiencies can be gained. Can you gain time? Trigger events? Don't get caught up in the hype. The best Sales 2.0 apps are adopted without being forced on users.

Conference 100

Conference Salesforce.com Organic Leads Efficiency 100

Smashmouth Marketing

NOVEMBER 13, 2009

Produced this presentation for LinkedIn/Slideshare. Green Leads 101.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

MARCH 25, 2009

As some of you know, Green Leads also has a research arm where we conduct market research for clients. Setting up a bridge number, having an online presentation, and additional attendees (Applications Engineer, Manager, or other supporting attendees) can help improve the quality and acceptance of the meeting. Don't over-sell.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

JUNE 3, 2009

Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This marketing/sales approach to website stats is extremely useful. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

MARCH 27, 2009

As some of you know, Green Leads also has a research arm where we conduct market research for clients. 37% IT/Technical, 24% Sales/Marketing, 16% Finance/Operations, 23% Other. It has become pervasive, and respected, to do business this way. We were able to gain responses from 260 executives (C/VP/Dir).

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

APRIL 1, 2010

The next step in the sales process may be to present a quote or meet other decision makers, but by insisting on a face-to-face meeting, I was able to put my best foot forward and start building rapport at a level beyond what a second phone call could provide.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

JUNE 5, 2009

Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. This marketing/sales approach to website stats is extremely useful. Presto.Leads!

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100