Paul Gillin

JUNE 5, 2012

Tomorrow I’m keynoting a local conference of educators, and my message is that they need to make some pretty fundamental changes in the way they do their work in order to meet the needs of today’s young people and tomorrow’s markets. The presentation zooms and pans around in an order you specify.

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Paul Gillin

MAY 15, 2012

I’m presenting a session at the CIO Solutions Gallery at the Fisher College of Business at Ohio State University tomorrow on the topic of “Measuring Social ROI: The CIO’s Role.” I created the presentation below largely for my talk tomorrow and wanted to share it. Not surprisingly, marketing topped the list.

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Business Leads Lead Marketing Qualified Leads 50

Paul Gillin

MARCH 8, 2013

I pulled together slides from several presentations I’ve used over the last few years, updated them and wrote a complete script, which is included as slide notes in the in the PowerPoint. You can download the presentation and read the notes or watch the video. Top Internet And Marketing Blogs To Follow. Related articles.

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Video Marketing Hubspot Mobile Marketing SEO 50

Paul Gillin

AUGUST 1, 2013

Inverted pyramid dictates that information is presented in order of declining importance. You don’t hear much about inverted pyramid anymore because length isn’t an issue online, but it’s a very reader-friendly way to present information to time-pressed people. The decline shows the job market continues to strengthen.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JULY 9, 2015

Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute. SlideShare Secrets to Stack the Decks in Your Favor – Content Marketing Institute. SlideShare continues to be one of the best-kept secrets in B2B marketing. 15 Habits of Highly Effective Content Marketers – HubSpot Blog.

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Paul Gillin

FEBRUARY 22, 2011

My book Social Marketing to the Business Customer with co-author Eric Schwartzman was released last month and is now available through Amazon , Barnes & Noble , Borders and other booksellers. Some of the topics we can address include: Building the Business Case for B2B Social Marketing. We look forward to hearing from you!

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Paul Gillin

FEBRUARY 24, 2011

Earlier this week I wrote an article for SocialMediaB2B.com that made the case that last week’s IBM Watson Jeopardy challenge, in which an IBM computer thrashed the two greatest Jeopardy champions of all time, was the greatest B2B marketing campaign ever. Some companies understand this. There’s a contradiction here.

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Paul Gillin

JANUARY 17, 2012

3M’s track record of innovation is legendary, but globalization has presented new challenges. “We’re Last year the event went virtual with IBM Connections, drawing 10,000 participants from around the world who contributed to 140 presentation threads with nearly 1,000 posts and comments. Time to Market.

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Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

MAY 13, 2016

Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. Some B2B marketers have gone that. This site launched nearly seven years ago as part of a bigger Adobe plan to evangelize digital marketing to a core audience. Here are three I think are worth emulating.

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Paul Gillin

JUNE 26, 2014

A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. More than Marketing. This distinction is important, and here’s where the report presents a bit of a contradiction. Only 5% said it has a great deal of influence.

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Paul Gillin

FEBRUARY 22, 2011

Software Advice has posted a grid that presents a new way of looking at the social CRM market. More importantly, Marketing Director Houston Neal argues that social CRM actually doesn’t exist. The people at Software Advice had been a voice of skepticism in this somewhat over-hyped market, and I think that’s needed.

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Paul Gillin

AUGUST 20, 2013

One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hey, Marketers: Shove This in Your Salesperson’s Face! B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter' I think they’re worth sharing.

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Paul Gillin

NOVEMBER 16, 2011

A recent survey of more than 2,000 small businesses by e-mail marketing provider Constant Contact found that 81% say they now use social media for marketing, up from 73% in the spring. It should be noted that the majority of respondents to the Constant Contact survey were customers, which means they are already marketing online.

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Paul Gillin

OCTOBER 3, 2013

If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010. He’s in Chicago and hopes to stay there.

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Paul Gillin

FEBRUARY 9, 2011

I’m not sure, but it seems an interesting idea to explore, at least for an outfit that presents itself as a rule-breaker. Do you think Groupon could get the same impact giving money to rainforests and Tibet as it got by sending the money to Rupert Murdoch?

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Paul Gillin

DECEMBER 18, 2012

In the final chapter of Attack of the Customers, my co-author Greg Gianforte presents a formula he calls “Eight to Great.” Social networks are also sufficiently mature that good word-of-mouth can potentially replace traditional marketing. Whether that’s true or not I expect to find out in the coming months.

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Paul Gillin

JUNE 4, 2010

Here are my notes from David’s presentation this morning to the Mass. In the days of broadcast, markets were abstractions created by advertising. This also works in marketing, BTW. Echo chambers are bad for democracy and culture, but marketers like them because they say what marketers want to hear.

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Paul Gillin

FEBRUARY 14, 2012

Last month I attended Lotusphere and heard presentations by companies like 3M, Caterpillar, TD Bank North and Cemex about their successes in using Facebook-like technology behind-the-firewall. The marketing department can discover the manufacturing employee who has outstanding Web design skills by simply posting an inquiry to the network.

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Paul Gillin

SEPTEMBER 8, 2010

The resulting changes in market dynamics, the authors argue persuasively, will disrupt business at every level. Some markets have already seen this shift occur. In a market in which peer information is easily obtained, the vendor becomes nothing more than one more voice in the crowd, and probably not a very important one at that.

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Paul Gillin

JULY 29, 2010

The curator starts by presenting the engine with a basic set of keywords. This company owns a portfolio of properties throughout the US and uses localized websites as both a marketing and customer service tool. More wheat, less chaff. CIThread scours the Web for relevant content, much like a search engine does.

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Paul Gillin

DECEMBER 1, 2010

Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. The traditional role of marketing has been to create an image or deliver a message. Marketers need to ask themselves a new question: “How can I help?”. and Twitter.

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Paul Gillin

MARCH 10, 2011

It’s not surprising that in research conducted by B2B magazine last spring, marketers picked LinkedIn as their social network of choice by a substantial margin over Facebook. Cross-post new entries from the company blog or new presentations on SlideShare to appropriate groups of which you’re a member. Promote in Groups.

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Paul Gillin

OCTOBER 19, 2011

With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business.

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Facebook Tips Digital Asset Management Business 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. In fact, many of the most successful marketers aren’t that concerned with ROI at all. They include Indium Corp.,

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Paul Gillin

APRIL 13, 2011

SlideShare is a particularly good place to post speaker presentations as a way of raising awareness about follow-on events. Record as many presentations as possible and post them as podcasts or video podcasts. Focus speakers on writing about the topic of their presentations, not promoting their businesses. What did I miss?

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Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. Weak products will disappear quickly from the market, and advertising won’t be able to save them. This is the time of year when a lot of people make predictions. It’s not that social media is no longer important.

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