LeadSloth

JUNE 17, 2010

This Tuesday (June 22nd) I’m presenting a webinar on the 7 steps to finding untapped revenue in your marketing database. Tags: Webinars lead management b2b marketing b2b marketing university lead nurturing. Do you have many leads in your database who have never been followed up on?

Lead Nurturing 100

Lead Nurturing Webinar Metrics Lead Management Tagging 100

LeadSloth

SEPTEMBER 3, 2009

Marketing Automation is on its way to the peak of the hype cycle. However, there are a couple of B2B Marketing experts who understand how to avoid inflated expectations. Together with Craig Rosenberg (aka The Funnelholic) of Tippit she presented a webinar called The 9 Metrics Every Marketer Must Track.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 100

LeadSloth

SEPTEMBER 30, 2010

The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. Marketing Automation User Conferences. Tags: marketing automation pardot user conference.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Conference Vendors 100

LeadSloth

AUGUST 27, 2009

There has been quite a bit of change in B2B marketing over the past couple of years. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. Enter Silverpop.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing B2B Salesforce.com 100

LeadSloth

SEPTEMBER 8, 2010

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. Should you look at Marketing Automation options first? Should you look at Marketing Automation options first? What if you prefer Microsoft CRM, but you also want to have a choice of Marketing Automation systems?

Salesforce.com 100

Salesforce.com Marketing Automation Services Marketing Automation CRM 100

LeadSloth

APRIL 15, 2010

In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? If you market in multiple languages, make sure your emails and marketing materials are also available in the local language. How do you to segment your audience?

Lead Nurturing 100

Lead Nurturing Marketing Automation Lead Scoring Lead Ranking 100

LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Peterson, VP Products, presented the product roadmap.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 5, 2010

DemandBase has just announced a webinar series called B2B Marketing Best Practices that Need to Die (I will present one of the sessions). Today, I’m working on my presentation for Monday’s lead nurturing webinar 7 steps to finding untapped revenue in your marketing database , where I’m presenting real best practices.

Newsletter 100

Newsletter Practices Lead Nurturing DemandBase 100

LeadSloth

AUGUST 2, 2010

This Wednesday I’m presenting a webinar called “Search and Rescue&# for your lead database , hosted by Loopfuse. It presents a 7-step process to generate revenue from existing leads, who were previously assumed “lost&#. Tags: marketing automation. Unfortunately, there is no exact answer for this.

Lead Scoring 100

Lead Scoring Lead Ranking Loopfuse Leads 100

LeadSloth

JUNE 7, 2010

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media. They are taking some steps towards lead management, and will be showing their email marketing and lead nurturing capabilities in this webinar.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge).

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSloth

JULY 23, 2010

This 30-minute webinar presents a step-by-step approach to segmenting your database and developing personas for your most important target groups. Tags: lead management marketing automation. Segmentation of your database and development of personas allow you to develop the right messages, content and offers.

Segmentation 100

Segmentation Webinar Metrics Conversion Lead Nurturing 100

LeadSloth

AUGUST 31, 2010

It also includes the ‘from’ address, the subject and the offer that you’re presenting. You really need to understand direct response marketing, but apply it to the email medium. If you are a B2B Marketer and currently looking for email copywriting skills, also please let me know.

Copywriting 100

Copywriting B2B Lead Nurturing Click Rate 100

LeadSloth

MARCH 16, 2009

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. Email marketing. Also, when a visitors registers, ActiveConversion will check in Salesforce if that email address is already present, to avoid duplicates.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

AUGUST 17, 2009

They explain that sales & marketing need to jointly create a definition of a qualified lead. Silverpop presents a 5-step process for proving the ROI. I’ve just published a introductory post on Marketing Automation ROI on the MarketingGenius blog. Lead Scoring. Silverpop includes a great overview of Lead Scoring.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Marketing Management 100

LeadSloth

JUNE 30, 2009

Should Marketing Automation systems add Inbound Marketing tools as standard features? What is Inbound Marketing? Dharmesh Shah of Hubspot defines inbound marketing to include search, social media and blogs. In short: any marketing activity that draws people to your website. What is Marketing Automation?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100