What Works - What Doesn't

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Can You Find the Media Contact on Your Web Site?

What Works - What Doesn't

After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. I sometimes leave my query there, but I never know if it will get to someone versed in PR rather than sales, and there’s the risk the query will be lost in the internal shuffle.

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Enough About Us! How to Tune Pitch Decks for the Reader

What Works - What Doesn't

That’s because their creators were too focused on their own approach to the market, and too little on what the reader needs to know. Marketers often push back on this and tell me “The people we’re targeting will understand this.” Here are five ways to focus your decks on each class of reader so you’re sure they’ve gotten your message.