Champion Communications

DECEMBER 15, 2023

As a B2B Tech PR agency, we have seen our clients undergo exponential change and growth over the last 4 years – consequently, we have also adapted. In PR staying ahead of the curve is crucial for effective campaigns. In this blog, we explore the opportunities that lie ahead for PR professionals.

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Walker Sands

APRIL 10, 2024

The panel covered topics ranging from how the participating reporters find their stories and how they like to communicate with PR professionals to changes they’ve seen in journalism recently. The event surfaced valuable insights for PR professionals in the B2B space. Let’s dive into some of the key insights. Just keep pitching!

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PR Media Ad Building Word of Mouth 52

Marketing Insider Group

DECEMBER 6, 2017

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget.

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PR Marketing & Strategy Marketing Strategy Content Marketing 278

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

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Brandpoint

APRIL 3, 2024

Staying ahead of the latest PR trends is key to success in the ever-evolving landscape of public communication. Through our in-depth PR Survey , we unveiled the upcoming industry trends and challenges that will shape 2024 by interviewing 200 PR professionals. Contact us to get started!

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B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? Myth #2: I can do my own PR.

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PR B2B Thought Leadership Advertising Agencies Campaigns 238

Sprout Social

AUGUST 10, 2022

Influencer marketing has grown from a $1.7 It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. billion in 2022. jordan_fisher. #ad

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Champion Communications

APRIL 20, 2023

For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. You can read more from our B2B PR for Growth report here. You can read more from our B2B PR for Growth report here.

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Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2023 that will help your business thrive in an era of rapid change and digital dominance.

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PR Trends Public Relations Transparency 65

Champion Communications

APRIL 20, 2023

For comms and PR, ROI can be measured by things like brand awareness and brand sentiment, but also employee retention, employee engagement, ability to hire talent, and relationships with partners. You can read more from our B2B PR for Growth report here. You can read more from our B2B PR for Growth report here.

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PR B2B Marketing Planning B2B 62

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Earned media is the opportunity to publish your content on another company’s channels through PR efforts. The original PR goal was to land one placement (e.g., Let’s define each one.

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Acrolinx

DECEMBER 5, 2023

In this episode, Amanda explains how only when PR and marketing work together can enterprises create newsworthy and consistent messaging. The post Synchronizing PR and Marketing: A Blueprint for Newsworthy Messaging appeared first on Acrolinx.

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Champion Communications

JULY 24, 2023

Today, she stands as a symbol of empowerment, inclusivity, and diversity, thanks to the relentless efforts of the Barbie organisation’s PR team. From trailblazing PR campaigns to ground-breaking collaborations, we delve headlong into the extraordinary world of Barbie’s PR revolution. Rebrand. Rejuvenate.

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PR Campaigns B2B Thought Leadership Buzz 62

ClickZ

MARCH 20, 2024

A brand's captivating story emerges from the harmonious dance of Marketing and PR. By working together, they craft a consistent brand message that resonates with consumers, boosting brand identity and reputation.

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PR Brand Identity Branding Marketing 52

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. Unfortunately, the PR industry is not devoid of unscrupulous players.

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Champion Communications

JULY 19, 2023

Struggling to demonstrate the ROI of your PR program to the CEO ? Here ’s our advice. Discussing PR with the CEO can be awkward, really awkward. Ultimately this should demonstrate how PR activity contributes to the growth of a business’s bottom line. Trust us – we’ve got the data to back it up.

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PR ROI B2B Thought Leadership Thought Leadership 62

Content Marketing Institute

AUGUST 31, 2021

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute.

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PR Personalization Content Marketing Public Relations 133

Zoominfo

MAY 23, 2019

On the ZoomInfo blog we often discuss the use of data in sales, marketing, and recruiting. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals. Continue reading to learn how you can kick-start your data-driven PR strategy.

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DivvyHQ

JANUARY 17, 2022

Does your content team and PR team work in separate silos? They shouldn't. There are simply too many similarities, shared goals, and opportunities for collaboration to keep these disciplines separated. Here's more on how they can work together to drive more awareness and overall revenue.

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Champion Communications

APRIL 24, 2023

“It’s important to measure PR for several reasons. By this, I mean brand awareness and reputation but most importantly, and not always linked to PR, is revenue growth. It is a solid business objective that PR can help with and these two aren’t always connected.” You can check out the full report here.

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PR B2B Marketing Marketing Strategy Marketing & Strategy 62

SmartBug Media

JANUARY 18, 2023

However, in reality, PR is essential to facing these headwinds and successfully responding to any crisis that comes your way. PR strives to gain earned media exposure, often in the form of expert quotes and articles in relevant publications. How to Leverage PR During a Recession. What Is Public Relations?

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PR Public Relations Effectiveness Thought Leadership 85

Champion Communications

NOVEMBER 17, 2023

Did you know that PR contributes to, or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our  B2B PR for Growth  research.

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PR Ideal Customer Profiles Content Touchpoints 62

Champion Communications

MARCH 13, 2023

“There have been times when I’ve driven businesses, and the only money I’ve spent on lead generation is PR. If you’re not doing PR, then you are probably either not directly driving sales that you could be driving, or you’re undermining the other lead generations you’re driving.”

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PR B2B Sales B2B Marketing Tools 62

Content Marketing Institute

MARCH 28, 2024

It’s the convergence of public relations and content marketing. Are you ready for the transformation? We’re not talking about AI. If you tackle it the right way, you can forever enhance your brand’s storytelling.

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PR Content Marketing Public Relations Storytelling 112

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. And since PR is about relations, ensure your company introduction is attractive.

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Content Marketing Institute

APRIL 28, 2023

The PR Council this week published guidelines on how brands and agencies should act ethically when using AI content tools. Meanwhile, another survey highlights some problematic thinking about AI. Robert Rose explains it all today. Continue reading →

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Ethics Guidelines PR Brand Identity 127

Champion Communications

FEBRUARY 27, 2023

“B2B brands need to view investing in PR as investing in future pipeline. They need to think of PR as making it easier to hit next year’s growth number.” We also discuss what’s stopping marketers from making full use of PR and how you can get started on your PR journey.

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Champion Communications

NOVEMBER 8, 2023

Did you know PR contributes to or is responsible for 74% of new business opportunities? That’s what 150 senior marketing decision-makers told Champion when we conducted our B2B PR for Growth research. In today’s competitive business landscape, harnessing the potential of PR to support your sales efforts is a necessity.

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Modern B2B

MARCH 26, 2021

The post How to power your content marketing campaign with PR appeared first on Modern | B2B Marketing Agency.

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PR Campaigns Content Marketing Advertising Agencies 109

Champion Communications

AUGUST 9, 2023

We have received a number of calls from concerned B2B Marketers concerned with their own issues and crisis communications protocol and so in this blog post we will explore the important of having a crisis management plan from the perspective of B2B marketers in the UK. Instead, they’ve thrown petrol on it.”

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PR Planning Ideal Customer Profiles Work Management 62

Oktopost

MARCH 8, 2023

Want to hear more from renowned B2B marketing leaders? She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build an outstanding relationship is by creating custom pitches for each journalist. Catch all episodes here.

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Search Engine Journal

AUGUST 17, 2021

Anyone can do Digital PR, but it takes a little finesse and strategy to do it successfully. and various other ventures, joins Loren Baker to discuss his innovative and newsworthy personal branding, link building and digital PR success. In this episode of the Search Engine Journal Show, Mark Rofe, owner of ChristmasTrees.co.uk

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PR Link Building Marketing & Strategy SEO 116

Convince & Convert

SEPTEMBER 21, 2015

No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have —not for every business at every stage. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature. Let’s take a look at how to determine when a PR investment is a smart decision and when it’s premature.

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The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

NOVEMBER 16, 2017

The post How to Get Incredible (and Free) PR for Your Business appeared first on Marketing Insider Group. The internet is noisier, product categories are more competitive, and traditional methods are much less effective than they used to be. As an ecommerce owner, it’s up […].

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Sprout Social

MAY 31, 2023

There’s been a lot of discussion around the role of artificial intelligence (AI) in marketing and communications and for good reason: AI has the potential to reshape the corporate communications landscape. We’ll continue to find more applications for AI in communications, media and PR. Artificial intelligence is here to stay.

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SmartBug Media

MAY 22, 2020

Public relations (PR) and communications pros constantly preach about crisis communication strategies, hoping clients will be ready to act when the unexpected happens. There’s no magic formula that PR and communications pros can use to respond to the crisis we’re living through. PR Lessons from COVID-19’s Early Consequences.

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PR Inbound Marketing Planning Thought Leadership 105