Vision Edge Marketing
OCTOBER 23, 2023
A robust positioning framework can be the key to achieving this goal. By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Let’s be sure we’re on the same page about what positioning is and isn’t.
KoMarketing Associates
APRIL 12, 2022
With more marketers integrating video into their strategies, new research indicates that many are seeing positive results from utilizing this form of content. The Continued Rise of Video Marketing. Nearly 86% of marketers stated that video has helped them generate leads, and 81% said that it has directly increased sales.
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Martech
MARCH 20, 2024
These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. In business, one could argue that an entrepreneur is position-less. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.
KoMarketing Associates
MARCH 23, 2022
As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. In general, most B2B marketers (47%) use their product marketing budget to execute their omnichannel program. Gaining a B2B Marketing Advantage with Data.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how.
Tomorrow People
FEBRUARY 8, 2022
What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers.
ANNUITAS
NOVEMBER 29, 2023
There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). It is not surprising.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.
Speaker: Candyce Edelen, CEO, PropelGrowth
LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy.
Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK
While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.
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When making media decisions, marketers need to get — and show — results for everything they do. By becoming more automated, efficient, and connected to the rest of the business, marketing teams can navigate change and position themselves for growth. Ways to be more efficient and drive growth from every investment.
Positioning your business and boosting its sales in the cutthroat competition is quite challenging. However, if you use the right tactics, the journey gets a bit easier.
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(we’re glad you asked): The ‘internal selling’ slides to align business needs to marketing must-haves (ahem, ABM). Advice from us on each slide for how to position your plan and convince your audience to get the most out of your 2021.
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