Litmus

DECEMBER 26, 2023

And we’re back with the latest installment of This Month in Email, a roundup of all the latest happenings in the world of email marketing. News headlines In lighter news Email Client Market Share News headlines Gmail’s ‘unsubscribe’ button gets a makeover. What were the biggest headlines shaping the email industry in December?

Email Marketing 80

Email Marketing Phishing Forecasting Class 80

Litmus

FEBRUARY 28, 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing. Sendmarc raises $7M to offer email protection from phishing attacks and email impersonation. for its AI-powered email marketing engine. AI-powered sales email coaching platform Lavender raised $13.2M

Email Marketing 84

Email Marketing Phishing Privacy Communities 84

Benchmark Email

FEBRUARY 19, 2024

However, as email usage has grown, so too has the sophistication of threats targeting email security, including spam, phishing, and other types of email fraud. Email has become a critical communication tool for individuals and organizations alike.

Deliverability 97

Deliverability Phishing Advertising Benchmark Organization 97

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Looking for more foundational information on email deliverability?

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Salesforce Marketing Cloud

DECEMBER 5, 2023

In fact, the three primary ways in which cybercriminals can access an organization are stolen credentials, phishing, and exploitation of vulnerabilities. Protect your brand reputation and customer trust in the market. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Litmus

OCTOBER 31, 2023

We’re back with the latest installment of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Fear not, email marketers—it’s impact on email rendering is pretty minimal , rendering similarly to iOS 16. Beware of the spooky surprises! Worried about Apple’s iOS 17 impacting your emails?

Email Marketing 87

Email Marketing Phishing CAN-SPAM Communities 87

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. Phishing Attacks. Phishing Attacks. The goal of a phishing attack is to extract the username and password of your social media account using a fake link, containing malware. Quick Links: 6 Common Social Media Security Risks.

Social Media 125

Social Media Phishing Marketing Management Media 125

Litmus

AUGUST 31, 2023

Email Client Market Share News headlines Check your send domains! This email security vendor is leaving 2M domains open to phishing hacks, according to a recent study. Brand marketing is in! It can be fun to see what AI will do with a prompt— but it might not be helping your marketing. Bite-sized posts, made for sharing?

Email Marketing 82

Email Marketing Phishing Domain Amazon 82

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. Meant to combat phishing and helps you identify if a sender is attempting to impersonate you. But did you know over 14 of all emails never make it into the inbox?

CAN-SPAM 109

CAN-SPAM Deliverability Phishing Domain 109

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. What happened in September?

Marketing AI 81

Marketing AI Email Marketing Phishing Ideal Customer Profiles 81

Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Cofense releases Protect+ email security for mid-market organizations. The FBI issues a warning over spoofing scams in phishing emails. Constant Contact launches AI-powered email and SMS marketing content generator.

Email Marketing 86

Email Marketing Ideal Customer Profiles Phishing SMS 86

Litmus

MARCH 29, 2023

In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. Will this change how marketers think about the platform? Your marketing is good.

Email Marketing 86

Email Marketing Phishing CAN-SPAM Buzz 86

Valasys

JUNE 6, 2023

Whether it be through malware, phishing, or straight-up hacking, these digital bandits can wreak havoc on both individuals and businesses. Be Aware of Phishing Scams These scams are a common way for hackers to gain access to personal information and data.

Phishing 52

Phishing Marketing Automation Services Training Marketing Automation 52

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Identity theft, phishing, and the distribution of harmful software, such as viruses, worms, and malware such as trojans, are challenges related to digital identity (malware). What is CASL? A significant impact has been made.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

DealSignal

FEBRUARY 22, 2024

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Regardless of the level of expertise in marketing or sales, it is paramount to be equipped with the requisite knowledge to ensure compliance and maintain efficacy in outreach endeavors within the framework of these evolving regulations.

Outreach 52

Outreach Ideal Customer Profiles Google CAN-SPAM 52

SendGrid

JULY 11, 2022

The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. We all know the benefits of email, but we should also be aware of the risks.

Phishing 83

Phishing Deliverability Email Marketing Practices 83

ATAK Interactive

JUNE 9, 2017

Usually, these are machines running Windows – since it’s the most popular operating system, and many users don’t keep their computer security and operating systems up to date, making that computer the most likely candidate to be subjected to a phishing attack. You’re much more likely to click a link, than download an unusual looking file.

Small Business Marketing 126

Small Business Marketing Phishing Business Work Management 126

Litmus

NOVEMBER 27, 2023

Google and Yahoo partnered in this effort to reduce the risk of phishing, spam, and malware. How to comply with Google and Yahoo’s new email deliverability rules As an email marketer, your plate is full already. The two email providers will enforce the new email deliverability rules across both platforms. “A

Deliverability 93

Deliverability Rules CAN-SPAM Phishing 93

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? Email marketing is just as relevant in the finance industry as it is in any other industry. What Benefits Can You Get from Email Marketing as a Financial Advisor? In 2014, email marketing was 40 times more effective than Twitter and Facebook combined.

Work Management 203

Work Management Marketing Management Email Marketing Service 203

ANNUITAS

MARCH 19, 2020

Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ClickZ

JANUARY 5, 2021

30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. Here’s how these trends will impact marketers in 2021. Increasing email fraud.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

Martech

MARCH 17, 2022

Inboxes are also loaded up with phishing scams and malware from bad actors in these critical times. Marketers and public relations pros know this from dealing with their own brand-related crises. Get the daily newsletter digital marketers rely on. Communication is a central part of responding to a crisis of any size.

Validation 105

Validation Phishing Paid Search Agency CAN-SPAM 105

Zoominfo

JUNE 23, 2019

Companies across the globe experience more than one million phishing attacks each year ( source ). Today we teach you how to identify phishing attempts, how to prevent them, and most importantly, how to protect yourself. How to Prevent Phishing Emails. How does phishing work? Types of Phishing. Let that sink in.

Phishing 189

Phishing Zoominfo Domain SMS 189

Webbiquity

MARCH 7, 2023

Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. It’s more important even than capabilities. Lots of people have skills.

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Biznology

APRIL 13, 2021

So be on the lookout for phishing attempts, scam emails, etc. Exercise the same diligence you would with the information you connect to your accounts, like the email address or mobile number you used to sign up. These systems are absolutely hackable, and they are hacked with increasing frequency.

Phishing 104

Phishing Social Media Rules Impressions 104

Excelsior Research

NOVEMBER 29, 2021

DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. Data breaches and personal information disposal lead to spear phishing and spoofing activities. Phishing is the major setback that a company and its employees face.

Phishing 52

Phishing Demand Generation Agencies Privacy Policies Terms and Conditions 52

Martech Advisor

APRIL 7, 2020

It takes a considerable amount of time, effort, and resources to build relationships with your customers based on trust, but that confidence is always under attack from cybercriminals, writes, Emily Andrews, Marketing Communications Specialist, RecordsFinde. Learn more: Think Like a Virus: B2B Marketing Strategy in the WFH World.

Phishing 66

Phishing Brand Identity Branding Domain 66

Valasys

SEPTEMBER 27, 2023

A good VPN for Safari browsers will help significantly reduce the number of DDoS attacks, data leaks, and phishing attacks. By installing the Chrome extension by VeePN , you can protect yourself from phishing attacks, and man-in-the-middle attacks, and provide secure remote connections to production servers. Use powerful VPN services.

Small Business Marketing 52

Small Business Marketing Phishing Marketing Management Marketing & Strategy 52

Convince & Convert

FEBRUARY 21, 2024

Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Phishing attacks are easier than ever, even for non-native English speakers. Sophisticated Cyber Threats That unique tone of voice your CEO uses in emails? ChatGPT can probably replicate that pretty easily.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Webbiquity

JUNE 11, 2022

All staff members should be aware of the latest phishing scams and digital threats. The post How To Spot (and Fix) Areas Where Employees May Be Harming Your Business appeared first on B2B Marketing Blog | Webbiquity. But it’s vitally important for employees to understand and acknowledge their roles.

Work Management 136

Work Management Marketing Management Phishing Terms and Conditions 136

Hubspot

NOVEMBER 5, 2021

The sheer volume of spam and phishing scams out there that have made email servers start to work carefully to keep unwanted and sketchy emails out of prospects' inboxes — and sometimes, your messages can get caught up in the fray. You can craft the most impressive masterpiece of marketing ever to grace the digital landscape.

Phishing 66

Phishing Digital Asset Management Domain CAN-SPAM 66

Martech

AUGUST 31, 2022

In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. Helpful marketing gone wrong. 3 emails, 3 problems.

Personalization 101

Personalization Phishing Work Management Customer Satisfaction 101

Biznology

AUGUST 7, 2014

Phishing is a real danger. I can only imagine that they just aren’t thinking about phishing attacks. Marketers are thinking about marketing. But as long as companies continue to send out legitimate emails that look exactly the same as phishing attempts, people are going to be understandably confused.

Phishing 80

Phishing Internet Marketing Paid Search Agency Marketing 80

Martech

MARCH 5, 2024

Was this an elaborate phishing scam? However, while its size grants it the ability to produce branded forms, it also leads to a bureaucracy that complicates creating such a branded experience. In my case, this instantly threw red flags.

Intent 92

Intent Phishing Barriers Vendors 92

Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Successful email marketing is built on trust. Do you think BIMI is a valuable feature for email marketers or just another standard that won’t see wide support?

Email Marketing 129

Email Marketing Deliverability Planning Paid Search Agency 129

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. But that’s not all.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139