Industrial Marketing Today

JULY 1, 2011

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Email marketing metrics. Email content that appeals to engineers.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools CTR 60

Industrial Marketing Today

MARCH 8, 2011

Early on in the development of the online community, the company realized that their customers (engineers) could go to several different online sources for technical information but there were very few, if any that they could rely on for peer-to-peer feedback and recommendations. In “Who says engineers don’t know how to have fun?”

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

JULY 24, 2012

Summer is a good time to look back at what has worked for lead generation and compare yourself with your peers as you plan for the second half of the year. You could use some of these findings to validate your own industrial marketing strategy and/or find some new ideas to fine-tune it for the remainder of 2012. And the survey says….

Lead Generation 60

Lead Generation Tactics Peer-to-peer Generation 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 21, 2011

Engineers are known to be passive participants when it comes to generating marketing and social media content of any kind. If you are a marketing department of one, I suggest you do whatever you can to hone your journalistic skills. They love to engage in long discussions with their peers but are not very patient with others.

Peer-to-peer 60

Peer-to-peer Copywriting Content Work Management 60

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. I should know — I am an engineer too. Anything you can do to help them find the right information quicker will score big with engineers.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 11, 2011

Are you an in-house marketer or a consultant tasked with promoting engineering services? Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. The content from one of his slides summarized nicely what it means to market engineering services.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60