Outreach

JANUARY 13, 2020

4 Tips to Leverage Peer Feedback. We’re here to walk you through G2’s top four tips for creating a peer feedback system from the ground-up. We’re here to walk you through G2’s top four tips for creating a peer feedback system from the ground-up. Let’s get started. Understand your team’s relationships with one another.

Peer-to-peer 69

Peer-to-peer Training Work Management CRM 69

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Comment: Generally, companies that experiment always seem to do better than peers.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Vision Edge Marketing

DECEMBER 15, 2020

Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey. A Hubspot study found that only 3% of people consider salespeople and marketers as trustworthy. ? Hence the importance of peer engagement.

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Vision Edge Marketing

MARCH 16, 2021

This episode of One Good Idea explores the value of being connected with your peers, especially the connections between members of the C suite to support growth. That’s why peer groups are so successful. Tap the Power of Peer Engagement to Grow. Tap the Power of Peer Engagement to Grow. Peer Engagement.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. In general, most social media engagement for B2B marketers now comes from Twitter. B2B Marketers’ Shift to Social Media Marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Content Marketing Institute

MARCH 6, 2024

You’re busy enough doing marketing. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers. You don’t have time to search for content that can help.

Newsletter 112

Newsletter Peer-to-peer Advertising Channels Video Marketing 112

Trade Press Services Newsletter

FEBRUARY 1, 2024

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

Adobe Experience Cloud Blog

APRIL 3, 2013

I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. How to use peer-to-peer to amplify every campaign.

Peer-to-peer 48

Peer-to-peer Word of Mouth Video Marketing Marketo 48

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

OCTOBER 14, 2020

For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. Culture, indeed, is the new mandate for business.

Peer-to-peer 359

Peer-to-peer Paid Search Agency Mobile Advertising Marketing & Strategy 359

Seismic

MARCH 26, 2024

Learn how to decide where training lives and how to incorporate it into your readiness program. And, I’ve seen training and enablement drastically change over the course of the decade. Back then, nearly everyone was in an office and received their enablement through in-person, training sessions.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. In regards to importance, most B2B marketers (40%) cited LinkedIn , followed by Facebook (32%). B2B Marketers Reaping the Benefits of Paid Social Media.

Social Media 251

Social Media Facebook Peer-to-peer B2B Marketing 251

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. Digital ownership shifts have diminished marketing’s influence.

Marketing AI 99

Marketing AI Peer-to-peer Paid Search Agency Ads 99

Content Marketing Institute

JANUARY 24, 2024

Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform. LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin.

Peer-to-peer 104

Peer-to-peer Linkedin Forecasting Paid Search Agency 104

Adobe Experience Cloud Blog

OCTOBER 12, 2012

Word-of-mouth marketing and peer recommendations are an extremely powerful way to increase brand visibility, as people will believe their network of peers vs. a brand driven campaign. Below is an example of a recent sharing campaign that we did during The Definitive Guide to Social Marketing webinar.

Peer-to-peer 48

Peer-to-peer Rules Word of Mouth Marketo 48

Salesforce Marketing Cloud

MARCH 19, 2024

If you’re looking for new ways to connect with your peers, the Salesforce Serviceblazer Community is a great place to start. It’s a collaborative hub for innovation and continuous learning — a place where your peers can connect, share insights, and stay up-to-date on the latest customer service trends. Is this community for me, too?”

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Martech

NOVEMBER 9, 2023

The 2023 Marketing Data Impact Report from Anteriad surveyed over 300 marketers to uncover which tactics are delivering results when it comes to targeting, converting, and proving marketing’s value. Discover what tactics are driving growth and where peers are investing this year.

Peer-to-peer 90

Peer-to-peer Intent Data High Quality Lead Marketing & Strategy 90

Square 2 Marketing

FEBRUARY 9, 2024

You need a compelling story to tie it all together, and your target audience needs to hear it from trusted sources – their peers. Marketing case studies bring your unique benefits and services to life through real customer experiences that help prospects know, like and trust your business.

Case Study 82

Case Study Case Studies Studies Peer-to-peer 82

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. But we are framing the wrong problem to solve.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Content Marketing Institute

MARCH 22, 2023

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers. Continue reading →

Peer-to-peer 125

Peer-to-peer Content Marketing Research Advertising Benchmark 125

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Influitive

NOVEMBER 2, 2017

The truth is that you are swayed by your environment (the things you see and hear), and the people in your life (friends, family, peers—even strangers on the subway). No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right?

Peer-to-peer 203

Peer-to-peer Social Marketing Buy Marketing 203

Martech

APRIL 4, 2023

If you work in marketing technology or marketing ops, there’s a good chance you’re better compensated than your peers among general marketers. The four marketing technologist roles in MOPs. The four marketing technologist roles in MOPs. More maestros promoted. Graduate degrees no impact.

Peer-to-peer 113

Peer-to-peer Work Management Paid Search Agency Customer Surveys 113

Zoominfo

JANUARY 27, 2019

It’s no secret, the Internet has changed the way customers buy products and the ways marketers engage with their audiences. But, despite the constant change, the following statement has held true for hundreds of years: No marketing tactic can match the influence of word-of-mouth. Therein lies the power of word-of-mouth marketing.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. It is not surprising. How Is Our Approach to the CMO Role Flawed?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten. Similarity.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. First, TV audiences were declining, especially among younger demographics.

Peer-to-peer 102

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 102

Content Marketing Institute

OCTOBER 19, 2022

Just released today – CMI's B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Find out what your peers have to say about their challenges, operations, teams, and success. Continue reading →

Peer-to-peer 122

Peer-to-peer B2B Marketing Research Content Marketing 122

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Stevens & Tate

MAY 3, 2023

What makes the CDJ so different than traditional marketing funnels is that each consumer’s CDJ is unique. Peer Recommendations More often than not, consumers will initially become aware of brands or their products and services through peer recommendations. Customers are going to look up reviews first.

Marketing Funnels 98

Marketing Funnels Purchase Top of Funnel Peer-to-peer 98

Trade Press Services Newsletter

NOVEMBER 2, 2023

Add the Award Logo to Marketing Materials. Winning an award typically comes with a logo or insignia that can be used in email signatures, business cards, websites, marketing materials, paid advertising and social media channels. Congratulations—you just received an award! But don’t leave the trophy on a shelf to collect dust.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130