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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

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Seven Non-Traditional Ways to Finance Your Small Business

Webbiquity

You can secure relatively small amounts of capital using alternative non-traditional financing strategies, methods within the realm of lending and investing that can allow you to focus on other aspects of your business. There are also the inherent marketing advantages associated with the online process of soliciting investors.

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot.

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. You get a sense that you’re being taken care of—you don’t necessarily get that with chatbots or even customer service calls, “ says Krista Doyle , Global Content Marketing Manager, Twitter. What do you want to see?

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

” The second question should be, “How can I use this information in my own marketing efforts?” And then, assign next steps to someone so that all this inspiration actually turns into earned media for your content marketing plan. The worst #mediapitching strategy ever: 'I read your article on my industry.

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Interview with Mark Schaefer

Onalytica B2B

Mark Schaefer – Keynote Speaker, Marketing Consultant, Author, Executive Branding Coach. Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. based Schaefer Marketing Solutions, he specializes in marketing strategy and social media workshops. Bio: Mark W.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. This isn't to say influencer marketing is ineffective. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand's reach and increase sales. Enter: P2P marketing.

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