Contently

FEBRUARY 5, 2020

Planning a content strategy can seem overwhelming to a lot of marketers. In January, I wrote about a Venn diagram you can use to identify the pillars of your content marketing program. That’s one of the big questions we tackled in our free content strategy course. Pillars are the big topics your brand will cover.

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Template Organization Marketing & Strategy Content 160

Act-On

JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

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Linkedin Organization B2B Marketing Marketing & Strategy 103

Convince & Convert

JULY 29, 2015

Every organization and any business of any size (including entrepreneurs!) Today, every business needs a larger story strategy that encompasses a variety of stories told by advocates outside of marketing and the C-suite. Story Strategy and Stories Every Business (Regardless of Size) Must Tell.

Organization 166

Organization Marketing & Strategy Storytelling Work Management 166

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. In short, yes.

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Paid Content Linkedin Social Media Top of Funnel 103

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 335

KoMarketing Associates

FEBRUARY 13, 2017

A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility.

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Planning Marketing Report Marketing & Strategy Marketing Strategy 121

Adobe Experience Cloud Blog

OCTOBER 30, 2018

Organic this? Organic that? What’s the big deal with organic? You can have your own opinion about food products, but in marketing, the answer is pretty clear. Organic marketing is the way. But what is organic marketing and how does it differ from paid social marketing?

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Stevens & Tate

APRIL 7, 2020

There are two ways that your business can grow: organically and inorganically. Organic growth is driven by the resources your company already has, such as your experience, relationships, knowledge, visibility, reputation, and more. However, there is no right path to achieve organic growth. Define Your Company’s Niche.

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Organization Marketing & Strategy Business SERP 69

Tony Zambito

NOVEMBER 2, 2016

Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Digital disruption can affect both consumer and business markets simultaneously.

Organization 100

Organization Enterprise Management Marketing & Strategy Marketing Strategy 100

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. With the right data, you can then form a comprehensive strategy to address your audience’s top needs. We’ve pulled together our list of the best resources to support your B2B tech product strategy.

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Work Management Marketing Management Research Organization 102

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. In this article, we’re taking a deep dive into what this decline means for the world of content marketing. in organic social media referrals, painting a picture of a broader downturn across various industries​​.

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Social Media Social Marketing Media Content Marketing 253

Conductor

OCTOBER 20, 2020

Many times, marketing teams rely on paid search to maximize reach and drive consumer action. By prioritizing a more synergistic approach to paid and organic search, savvy companies are enhancing their opportunities to get found, as well as refining the customer experience from the jump. And with Google processing more than 3.5

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Paid Search Agency Organization SERP Marketing & Strategy 77

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

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Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

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Paid Search Agency Marketing & Strategy Marketing Strategy Ads 243

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Vision Edge Marketing

APRIL 16, 2024

This powerful combination offers unprecedented opportunities for organizations to enhance their processes, innovate their products, create customer value, and quickly adapt to dynamic market conditions. The digital transformation has enabled organizations to increasingly focus on achieving AdvEx.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Confessions of a B2B Marketer

NOVEMBER 24, 2022

Follow Mikhail on LinkedIn Check out Slice Listen to Ethics in Marketing Check out our awesome sponsor Ahrefs Webmaster Tools Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out one of their image posts here. hit 200k MRR?

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Linkedin Organization Ethics Marketing & Strategy 52

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today.

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Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

The Forward Observer

MARCH 15, 2024

While this sounds like common sense, shockingly few organizations actually conduct business this way. is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.

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Branding Brand Identity Work Management Marketing Management 189

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Social Media Stats Marketing Report Paid Search Agency 309

Vision Edge Marketing

APRIL 9, 2024

Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. It is a proactive strategy aimed at ensuring customers achieve their desired outcomes while using your product or service. In this episode What’s Your Edge?

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Predictive Response

JANUARY 8, 2019

Marketing a nonprofit is not easy. Often, you find yourself trying to promote your organization with limited resources and staff to assist you. This can be particularly difficult when you’re asking the people to whom you’re marketing to donate money to your organization. Use Influencer Marketing.

Organization 49

Organization Marketing & Strategy Marketing Strategy Planning 49

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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ROI Email Marketing B2B Marketing Marketing Automation Services 149

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. For marketing and sales teams, that handoff is a potential minefield. How does lead scoring work?

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Valasys

JULY 14, 2020

This means that you need the best organization strategies for your business if you want to avoid having important information seep through the cracks, and essential business time spent inefficiently. So how do you keep your business organized? Organize Paper Files and Do Away with Paper Receipts. Establish Procedures.

Small Business Marketing 52

Small Business Marketing Organization Work Management Marketing Management 52

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

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Paid Content Budget Programs Research Marketing Analytics Tools 258