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Navigating Consent: Opted-In Leads vs. Non Opted-In Data 

PureB2B

An "opted-in lead" and a "non-opted-in data record" refer to two different categories of contacts in marketing and communications.

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App opt-in rates climb despite Apple’s permission requirements

Martech

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. Gaming had the most opt-ins at 30%, followed by social (22%), e-commerce (21%), travel (17%), lifestyle (15%), entertainment (14%), fintech and health and fitness (11%), publications (10%). . Installs were up too.

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Opt-In Email Marketing: How to Create Permission-Based Email Lists

Benchmark Email

Many email marketers view a op as proof of success. If a large chunk of your emails isn’t opened, are automatically deleted, or bounce back with… The post Opt-In Email Marketing: How to Create Permission-Based Email Lists appeared first on Benchmark Email. But how many of those email addresses have actual value?

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Softening the Ask – How to Improve Opt-in Form Conversions

FunnelEnvy

The internet triggered a revolution in most fields, and marketing is no exception. The ability to track people’s online behavior gave marketers critical new data and insights into consumer behavior. The challenge for marketers is that forms are still essential to lead generation and sales.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. Options for letting Web visitors opt out of cookie tracking.

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14 Ways to Get More Opt-Ins From Your Content

Content Marketing Institute

Continue reading → The post 14 Ways to Get More Opt-Ins From Your Content appeared first on Content Marketing Institute. Take time to entice them to give you their email address. Here are 14 options to consider.

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6 Actionable Tips to Boost Your Email Opt-in Rates

Optinmonster

Are you looking to find the best ways to boost your email opt-in rates? There’s nothing more frustrating than spending lots of time (and money) on your website and email marketing platforms to have so few people signing up. Sometimes, increasing email opt-in rates takes time, but it doesn’t have to be complicated.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. Lynnette Khalfani-Cox, The Money Coach®, will answer these questions and more – giving you insights into the consumer mindset along with proven strategies for nurturing trust and client- building in underserved markets.