Anything Goes Marketing

DECEMBER 13, 2007

Your marketing and sales team has fought to get them in your database and you want to keep them there. You also want to extend the same courtesy that you gave them when they first opted in as it's part of the brand experience. Tags: confirmation pages email marketing online marketing.

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Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

NOVEMBER 29, 2006

What better way to get opt-in email addresses? Tags: IBM , online chat , lead generation , blade servers , opt-in email , blat , chog. You can see it here. What better way then to interact with potential clients then to allow them to speak with you without having to pick up the phone. Typically, no one cares what you have to say.

Paid Search Agency 100

Paid Search Agency Opt-out SMS Opt-in 100

Anything Goes Marketing

APRIL 19, 2006

E-mail’s reliability has taken a big hit, too, as 20 percent to 30 percent of legitimate, opt-in e-mail gets caught in the filters intended to prevent abuse. This may be by mixing up direct mail, email, blogging, RSS feeds, web campaigns, search, podcasts or perhaps another new marketing channel that has yet to be uncovered.

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Google CAN-SPAM RSS Opt-in 100

Anything Goes Marketing

OCTOBER 3, 2006

Do you feel like you're wasting your marketing dollars on paid search and not getting the ROI you were expecting? Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. Tags: email marketing B2B lead generation Sales process search. What do you do?

Paid Search Agency 100

Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

APRIL 7, 2010

From conversations that I have with marketers I sometimes sense this feeling of anxiety when I recommend that they should increase the frequency of emails that are sent to their opted-in database. In today’s B2B purchase process, the marketer is no longer in charge.

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Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

AUGUST 26, 2006

Update 11/19/2006: Check out the blog: Marketing Interactions. He has a number of resources that you can have a look at as well. I know that Better Business Blogging has an easy to find sign up for their free white papers. That seems to be successful. This is something that I might experiment with.

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Paper Lead Generation Generation Leads 100

Anything Goes Marketing

NOVEMBER 15, 2006

If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. This obviously depends on the nature of your email but this is typically a major objective for marketers. Tags: email marketing B2B B2C. Have you been here before? Focus on conversions.

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Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). Tags [email] [RSS] [Google] [NASA] [Marketing] In the interest of keeping my job :), let me qualify my last post.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

OCTOBER 2, 2006

It gives marketers something (else) to do and can make them look really good. Blogs lead to further awareness about your company, which leads to people hitting your site, opting in to either email or RSS updates and eventually becoming your customer. I recommend making comments about people's moms - that really breaks the ice.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

OCTOBER 29, 2006

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. If someone has opt-ed in, show then value right away.

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Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

OCTOBER 11, 2006

If you're new to the world of email marketing then I have a few good resources for you! For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". DM News has published their " Essential Guide to Email Marketing ".

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100

Anything Goes Marketing

JANUARY 16, 2007

If you're a company, you can always try and drive additional revenue by focusing on some new companies or a specific market segment. I'm still getting used to the commute (a bus, a subway and a frickin' streetcar - you have to love Toronto transit). I'm looking out my window at the Best Buy across the street which is also a distraction.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100