Marketing Insider Group

JULY 3, 2019

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them.

Open Rate 265

Open Rate Tips Contact Marketing Marketing Prospects 265

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.”

Open Rate 78

Open Rate CTR PR Click Rate 78

Martech

JULY 28, 2023

Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Still, the explosion in U.S.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

Benchmark Email

FEBRUARY 8, 2022

Email marketing is just like other digital marketing tactics: even though you start each campaign with a clear goal and strategy, you have to constantly make adjustments to remain on course. That’s why email marketers monitor the key metrics to know what to adjust and how and… The post What Is a Good Email Marketing Open Rate?

Open Rate 111

Open Rate Email Marketing Advertising Benchmark Marketing & Strategy 111

Marketing Insider Group

FEBRUARY 16, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has. The post How to Improve Your Email Open Rates appeared first on PureB2B. And who can blame them?

Open Rate 229

Open Rate CRM Contact Marketing Email Marketing 229

Litmus

APRIL 19, 2022

When you know which email analytics to measure, how to calculate performance, and how to explain what it means to decision-makers, you’re a more empowered email marketer. Now, many email marketers are wondering how to measure email marketing success. If not open rates, what does measure email marketing success?

Open Rate 85

Open Rate Email Marketing Planning Webinar Metrics 85

Vision6

FEBRUARY 26, 2023

Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. What is AB testing in email marketing? AB testing gives marketers valuable insights into how subscribers interact with their emails.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

SendGrid

AUGUST 25, 2023

The post 121 Cyber Monday Email Subject Lines to Boost Open Rates appeared first on SendGrid. Discover hundreds of Cyber Monday email subject line templates and examples to inspire your email campaigns.

Open Rate 78

Open Rate Template Email Campaigns Campaigns 78

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on.

Open Rate 98

Open Rate Studies Privacy Protection Click Rate 98

Benchmark Email

APRIL 5, 2023

Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates. Images, such as videos,… The post How to Use Visuals to Increase Your Newsletter Open Rates appeared first on Benchmark Email.

Open Rate 85

Open Rate Newsletter Advertising Benchmark Email Marketing 85

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate?

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

ConvertKit

JUNE 15, 2021

If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.

Open Rate 88

Open Rate Deliverability CAN-SPAM Domain 88

Benchmark Email

DECEMBER 12, 2022

The holiday marketing season is finally here, so it’s time to brush up on holiday email marketing techniques to improve open rates this year. From holiday specials to limited-time offers, emails are an excellent way to engage audiences and drive customers to your shop.

Open Rate 116

Open Rate Examples Advertising Benchmark Email Marketing 116

SmartBug Media

APRIL 20, 2022

At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe. Open-powered email features are unreliable.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

SEPTEMBER 21, 2021

.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable. First, a moment of silence for the open rate. Why we needed to kick the open-rate habit.

Open Rate 127

Open Rate Email Marketing Planning Click Rate 127

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Get MarTech’s Email Marketing Periodic Table.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Privacy Protection 110

KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

xiQ

DECEMBER 14, 2020

These are some of the questions most pondered upon by all email marketers: What should be the ideal length of a subject line? How to maximum open rate? Based on our experience with email marketing, here’s how you can maximize open rates for your marketing campaigns. And how often should I send emails?

Open Rate 62

Open Rate CAN-SPAM Deliverability Domain 62

CopyBlogger

JULY 21, 2022

The post Email Subject Lines for Sales: 5 Steps to Better Open Rates, with 48 Templates appeared first on Copyblogger. Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have. Continue Reading.

Open Rate 110

Open Rate Template Best Practices Features 110

Optinmonster

APRIL 17, 2023

Do you want some email subject line best practices to enhance your email marketing? And they usually decide whether or not to open an email based on the subject line. That’s why writing better subject lines is a great way to improve email open rates Some email clients also include preview text next to the subject line.

Open Rate 84

Open Rate Practices Best Practices Urgency Marketing 84

KoMarketing Associates

JULY 3, 2017

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. Open rates for Q2 2017 hovered around 27 percent, a two percentage point leap from 2016. CTR rates also jumped two percentage points from 14 percent to 16 percent.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

SendX

JANUARY 28, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. First some basics.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

ConvertKit

AUGUST 3, 2021

Open rates have been considered a vanity metric for a long time. There are several factors that make open tracking inaccurate. And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. Now they’re left wondering, “what now”?

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

xiQ

DECEMBER 14, 2020

What influences email open rates? Most marketers think early morning is the best time to send an email to your list. However, it is important to test your delivery time because it can influence your opens. The post What influences email open rates? Besides your subject line). Those things include.

Open Rate 77

Open Rate Segmentation Email Marketing Effectiveness 77

Conversica

SEPTEMBER 30, 2021

Marketers can’t afford to be static. When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics. Open Rates Are Dying: What’s Happening Now? Yes, some Marketers dislike this change.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

Content Marketing Institute

JULY 18, 2019

You can’t sprout the open rate overnight. Continue reading → The post 7 Easy Ways to Super Boost Your Newsletter Open Rate appeared first on Content Marketing Institute. Your newsletter isn’t beans.

Open Rate 103

Open Rate Newsletter Research Marketing Strategy 103

Fount Media

JULY 3, 2023

One critical measure that helps to gauge your business’s email marketing effectiveness is the email open rate. But, how do your open rates stack up against those in your field? appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Open Rate 40

Open Rate Marketing & Strategy B2B Email Marketing 40

The Daily Egg

APRIL 11, 2019

SMS marketing is gaining more and more traction as a way to communicate important updates to customers about their orders, keep shoppers engaged, and move them through the sales funnel. Text marketing creates a branded ecosystem […] The post Want 98% Open Rates?

Open Rate 110

Open Rate SMS Top of Funnel Statistics 110

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Optinmonster

NOVEMBER 20, 2019

Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. Or even worse, be marked as spam!

Open Rate 71

Open Rate Statistics CAN-SPAM Click Rate 71

Hubspot

FEBRUARY 8, 2018

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Open Rate 96

Open Rate Sample Marketing Management Public Relations 96

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

SendGrid

OCTOBER 1, 2018

Read how to increase your Click to Open Rate (CTOR) in your email marketing campaigns–a useful email metric that indicates message relevancy. The post What Is Click To Open Rate In Email Marketing? appeared first on SendGrid.

Open Rate 57

Open Rate Click Rate Email Marketing Marketing 57

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. The Importance of Email Personalization in Marketing. 6X higher transactional rates.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has been utilized for over two decades, many brands still aren’t optimizing their processes to maximize exposure and engagement.

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

SendX

FEBRUARY 4, 2019

Over the course of last few years, I have been helping our customers with their email marketing. Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. First some basics.

Open Rate 150

Open Rate Email Marketing Tactics Course 150

KoMarketing Associates

SEPTEMBER 13, 2022

Some marketers are struggling to increase the return-on-investment (ROI) of their email marketing strategy. Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.”

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239