Anything Goes Marketing

FEBRUARY 27, 2007

If you send out email regularly, getting a few extra opens is always a good thing. I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook.

Open Rate 100

Open Rate Tips Tagging Display 100

Anything Goes Marketing

MARCH 16, 2008

Tags: email marketing e-marketing.

Open Rate 100

Open Rate Tips Brand Identity Branding 100

Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. What do we do?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

Anything Goes Marketing

FEBRUARY 25, 2007

When it comes to e-marketing, testing takes on a whole new meaning. If you read Anne Holland's weekly email newsletter, you will typically hear her preaching to e-marketers to TEST, TEST, TEST. In order to determine the true success of an A/B test, it's best to look beyond your open rates and pageviews. nightmares?

Landing Pages 100

Landing Pages Tips PPC Open Rate 100

Anything Goes Marketing

JUNE 29, 2009

There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use? The trick is to create this type of personalized experience that will drive sales but to make it easy for marketing to execute and not break the marketing budget bank.

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

JULY 20, 2006

I have to admit that I was a bit excited when I saw this article on Imedia written by Wendy Roth with the headline " Email Marketing: What to Measure " as I just went through some internal discussions on this same topic. Notice that even when recipients pay money to get the email messages the open rate doesn’t hit 100 percent.

Open Rate 100

Open Rate Act-On Tagging Email Campaigns 100

Anything Goes Marketing

AUGUST 19, 2006

If you haven't started to do this, get your team together and look for tools that will automate your email marketing processes. E-marketing keeps changing - make sure you're not left behind! Technorati tags: email marketing , open rates , email benchmark , click-throughs , B2B , B2C Seems a bit high.

Click Rate 100

Click Rate Advertising Benchmark Emarketing Stats 100