SnapApp

SEPTEMBER 12, 2011

Before we created the SnapApp marketing platform for our customers, Pangea Media operated a network of quiz and sweepstakes sites of our own. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher.

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

SnapApp

NOVEMBER 1, 2016

Reddit is another discovery-based platform that people use to learn, find content, and explore online. Next, let’s look at paid media on the social side of things. Paid Media on Social Media Platforms. These channels allow marketers to connect with their extremely engaged audiences. Reddit Ads. With more than 1.4B

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

SnapApp

DECEMBER 18, 2012

Mobile marketing is expanding over leaps and bounds with smartphone capabilities continually improving. While online marketing is still a valuable tool, consider the ways you can use these new and ever evolving mobile marketing tactics. Companies with a larger mobile presence will be more able to tap into the market.

Mobile Marketing 48

Mobile Marketing SMS Mobile Advertising Gartner 48

SnapApp

JULY 30, 2012

Social media is the perfect platform for developing a community of loyal and engaged customers online; by creating interesting, unique, and helpful content, you are able to actively capture your audience in a way that not only builds affinity for your brand, but that encourages social sharing as well. Really listen.

Communities 48

Communities Social Media Interactive Marketing Social Networks 48

SnapApp

FEBRUARY 23, 2015

As marketers, we’re always working to build deeper relationships with our audience. How can we build stuff they love and encourage them to come back to our website, social networks, or events day after day? Do they go online, or do they prefer to learn in-person or by reading newspapers and magazines?

Buyer Personas 48

Buyer Personas Tactics Top of Funnel Funnel Advertising 48

SnapApp

OCTOBER 22, 2012

Still a relatively new network, Pinterest often gets dismissed as an irrelevant channel for businesses. Personally, I even wrote off Pinterest as an unfocused social channel for a long time - that is, until I saw what proficient pinners could really do. In social media, content may be king, but cuteness is worth a king?s

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

SnapApp

JULY 9, 2012

Last year, Google added its own social media platform to its already successful suite of applications. doing social media ?in What does this mean for your social media program? Google+ works much like other social media platforms, by allowing users to identify other users and add them to a network. in 2011 ?--

Google 48

Google Social Media Rules User-Generated Content 48

SnapApp

DECEMBER 13, 2018

Being a marketer in today’s business landscape is tough. Recently, we chatted with marketing mavens Michael Nelson, CEO of 6Connex and Todd Davison, Founder & CEO of Demand Frontier , to discuss their best practices for all things webinar-related, in a—you guessed it—webinar! Final Thoughts.

Webinar Metrics 48

Webinar Metrics Co-Registration Marketing Automation Services Banner Ads 48

SnapApp

SEPTEMBER 4, 2012

If your business is online, you need social media - end of story. A recent study found that 60% of consumers worldwide expect brands to respond on social media channels when questioned. This rapid integration of social media into business practices is a clear indication of its popularity and utility.

Social Media 48

Social Media Cost Media Conference 48

SnapApp

JANUARY 30, 2012

For brands, online sweepstakes are powerful and cost-effective vehicles for building relationships with customers. Beyond engaging consumers and inspiring word-of-mouth buzz, contests can generate strong returns in the form of leads, feedback, PR, and social media growth. Leverage your professional network.

Word of Mouth 48

Word of Mouth Blogger Ad Exchange Viral Marketing 48

SnapApp

MAY 17, 2012

Social media is a constantly changing field with new apps, technologies and networks being released every day. To keep up, your social media strategy needs to be adjusted continuously as well. Creating a social media plan will help keep your strategy on track as it evolves. Image credit: English106. To manage your time.

Social Media 48

Social Media Allocation Planning Media 48

SnapApp

MAY 5, 2011

VGMarket Surveys is using SnapApp technology to generate fresh leads and register users to provide marketing feedback for their online surveys on games and gaming. Before viewing their results, users are prompted to sign up with VG Market. The results can then be shared across multiple social media networks.

Generation 48

Generation Leads Lead Marketing Qualified Leads 48

SnapApp

OCTOBER 26, 2016

Many marketing teams find themselves in the position of needing to outsource some or all of their content creation. Most marketing managers immediately head to the writers-for-hire websites. If you want to woo one of these guys or gals to your outsourced marketing team, you’ll need to seek them out and “romance” them a little.

Practices 48

Practices Marketing Budget Copywriting Best Practices 48

SnapApp

OCTOBER 10, 2012

For the future of marketing, over 200 such people will be in Boston October 23 rd through the 26 th speaking on the very things that will determine what's next in marketing. The aptly named event, of course, is The Future of Marketing - also known as FutureM Boston - and personally, I?m m psyched to be attending!

Buzz 48

Buzz Interactive Marketing Facebook Twitter 48

SnapApp

JULY 11, 2017

They educate themselves – thoroughly – online before even thinking about making a purchase. And then they make that purchase online, too. . Contrary to the dystopian picture that might paint for sales and marketing teams, this is actually a good thing. Buyers are in control, and they’re aware of it. . Source: HubSpot.com. .

Buy 70

Buy Process B2B Peer-to-peer 70

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Marketers use assessments to let prospects identify their own problem areas and imagine what a future with your solution could look like. When Can Marketers Use Assessments?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

APRIL 23, 2019

Fortunately, many marketers have used events to generate demand and buzz before you. We teamed up with the research team at Databox to ask marketers to share their knowledge with us. For example, you might expect social media to be an effective way of promoting your event or promoting your attendance at an event.

Planning 117

Planning Advertising Agencies Paid Search Agency Mobile Advertising 117

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

JANUARY 31, 2019

Ross Simmonds knows a thing or two about B2B marketing. He’s an international speaker who discusses all things marketing at events like MozCon, CTAConf, Webbdagarna, SearchLove, MNSearch and many others. He’s also been featured in publications like VentureBeat, Forbes, BET, and Social Media Examiner.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

SnapApp

MARCH 21, 2018

. Marketing isn’t as simple as it used to be. With the amount of research now performed online — enabled by the vast amount of freely available content — buyers tend to qualify themselves, instead. . . Your role as a marketer has become more complex. What is Funnel Marketing? Full Funnel Marketing Strategy #4: Email .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . Companies need to take a step outside the traditional marketing silo and look at a more integrated approach. . . Multi-channel marketing. . . What Is Multichannel Marketing? . .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

SnapApp

NOVEMBER 2, 2017

The marketing, sales, and service teams have a lot on their plate. . In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Where they spend time consuming information online.

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. TopRankBlog.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

SnapApp

MAY 28, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: Salesforce: How to Find and Engage with Your Target Customers on Social Media. Simply having strong social media pages with daily posts will not create a strong interaction with customers. Read On>> . Read On>> .

Marketing Budget 48

Marketing Budget Lead Ranking Budget Programs Marketing Budget Creation 48

SnapApp

FEBRUARY 20, 2014

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. A great example of a successful infographic is Brian Solis ' collaboration with Jess3 to create the Social Compass infographic.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

MAY 4, 2011

3%, it's no surprise that achieving ROI goals through traditional online display ads has become increasingly difficult. Online display advertising is rendered ineffective. Online display advertising is rendered ineffective. Here at SnapApp, we recognize advertisers and marketers are searching for a better option.

Display 48

Display Ads Banner Ads Effectiveness 48

SnapApp

MARCH 20, 2014

After four weeks and 15 intense battles, a champion has been crowned - interactive widget is the ‘2014 SnapApp Content Marketing Madness Champion’. In round one, interactive widget overtook mobile app in convincing fashion, showing that the new wave of marketing was starting to make its mark. Check out some of his best slides here.

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

NOVEMBER 8, 2012

Until today, however, that experience was exclusively mobile, and the only way to really be a part of the unplugged Instagram world while plugged in to a computer was through other connected social networks like Facebook, Twitter or Pinterest. Essentially, at present, it is just an online photo gallery.

Profiling 48

Profiling Social Media Mobile Marketing Media 48

SnapApp

FEBRUARY 20, 2013

Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. A great example of a successful infographic is Brian Solis ' collaboration with Jess3 to create the Social Compass infographic. Check out some of his best slides here.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

SnapApp

OCTOBER 6, 2015

Over the next few weeks, we’ll roll out the stories behind these awards and give you the step-by-step process for how these customers built award-winning interactive content marketing programs. This award recognizes the SnapApp customer with the best overall integrated marketing campaign. promoted on social and on the website.

Lead Ranking 89

Lead Ranking Eloqua Webinar Metrics Marketing Automation Services 89

SnapApp

MAY 30, 2017

A decade ago, interactive marketing was something we only saw in Hollywood films and video games. . . . This effectiveness across all stages of the buyer journey, coupled with the relative ease of execution has resulted in 53% of content marketers using interactive content to influence the buyer's journey. . .

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

SnapApp

MAY 19, 2017

And in the modern world, stories are an ubiquitous marketing tool as well. . Although 70% of B2B marketers are planning to create more content this year than they did in 2016, only 3 in 10 of them believe they’re effective at content marketing. How did the GoT marketing team solve this challenge? . People remember 6.5x

Storytelling 66

Storytelling Budget Programs Interactive Marketing User-Generated Content 66

SnapApp

FEBRUARY 7, 2018

Given the amount of content an individual is exposed to on a daily basis (the average social media user sees roughly 285 content pieces per day), a truly strong piece of content is one that actually stands out, one that strikes a chord with a person. . Is resonance something you think marketers can achieve? Absolutely.

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76