Marketing Craftmanship

JUNE 5, 2016

Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business development strategy. New clients don’t find us by searching online.”. Online research is rapidly replacing human interaction as the primary validation process in all decision-making.

Validation 100

Validation Ideal Customer Profiles Thought Leadership Marketing & Strategy 100

Marketing Craftmanship

SEPTEMBER 2, 2014

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process. does not guarantee marketplace attention.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Marketing Craftmanship

JULY 4, 2011

Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites.

Social Media 100

Social Media Social Marketing Word of Mouth Media 100

Marketing Craftmanship

MAY 17, 2011

A new study from Boston College’s Carroll School of Management on the impact of multi-media multitasking has some significant implications for marketers using TV or online channels. In a forthcoming edition of the journal Cyberpsychology, Behavior, and Social Networking , Professors S.

Media 100

Media Multi-Channel Television marketing Social Networks 100