Digital B2B Marketing

JUNE 7, 2011

How much will you pay for a service that saves you time in social media? A number of tools and services are available for the cost of social promotion. However, despite multiple links to Digital B2B Marketing in various Paper.li I am a digital and B2B marketer with a background in online media and analytics.

Social Media 100

Social Media Word of Mouth Cost Media 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. The opportunity for marketers is to enable less, in the face of the crushing volume of more. Mark’s opportunity, and the opportunity for every marketer, is to become one of the few that we, the audience, turn to.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Digital B2B Marketing

DECEMBER 17, 2013

Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Instead of gripping, as marketers this is just our new reality. Social: Twitter Click Rates Are Falling. Online Ads Are Blocked.

Facebook 100

Facebook Television marketing Brand Identity Branding 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. Broadcast networks account for nearly 30% of all television time (ABC, CBS, NBC, etc). Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter creates brand new social connections.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

MARCH 15, 2011

In part one , I listed marketing activities that were effective on paper but upset people until they fought back, with technology and legislation. No marketer wants their targets’ ire aimed at their own marketing. So what are marketers doing today that lacks respect and upsets their audience ?

Paid Search Agency 100

Paid Search Agency Ad Frequency Digg CAN-SPAM 100

Digital B2B Marketing

APRIL 6, 2011

Mind you, this was an event about social media and website optimization. Half of the content was focused on how to use social media throughout the sales cycle and the increase in demand this drives. Many of the people in these B2B marketing positions are not using social media. It was the silence of Twitter.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100

Digital B2B Marketing

JUNE 21, 2011

I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing. With LinkedIn’s valuation soaring like its the next Fortune 500, you have to ask, if we are not sharing on LinkedIn, is LinkedIn really a major social platform? Link expansion.

Linkedin 100

Linkedin Content Ideal Customer Profiles Aggregators 100

Digital B2B Marketing

MARCH 9, 2011

As digital marketers, we tend to measure the positives. Over the last 10 to 12 years, a number of online tactics have come and gone. A few of these delivered great results on paper, blinding marketers to the negative impacts that were not measured. As marketers, we threw more money at these activities.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Digital B2B Marketing

MARCH 17, 2011

Online marketers collect reams of information about everyone, without permission, and profit by using this data to sell advertising. It doesn’t matter what data marketers actually collect and use or if individuals can control the data collection. Likewise, networks come and go like flies.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising CAN-SPAM 100

Digital B2B Marketing

FEBRUARY 27, 2013

However, establishing thought leadership is a common objective and many B2B marketing organizations continue to work within a campaign framework. Ideal or not, many B2B marketers need solutions that deliver real recognition as thought leaders within a campaign structure. Develop Social Profiles. Social Sharing and Participation.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

JULY 19, 2012

Here are eight ways to dig a little deeper and determine if an online publisher is a good potential match for your campaign, again using only free tools and a bit of creativity. If it is prominent in the main navigation, the site has been designed for marketers and media buyers as much as for its audience. Is it well written?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. For B2B marketers, LinkedIn cannot be ignored. Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Views expressed are my own.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MARCH 7, 2011

There is a lot of great data in the research, if you market cloud computing services, it is worth downloading and spending a few minutes with the slides. Each is an opportunity for marketers to differentiate their offerings or position in the cloud marketplace. Beyond the data points, I saw four key themes.

Enterprise Management 100

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership 100

Digital B2B Marketing

MARCH 1, 2011

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media Rants In Practice Measurement Content Research Social Media News In Theory Demand Generation ← Ad Networks, Exchanges and … B2B? Leads are an obvious choice for many B2B marketers.

Advertisements 100

Advertisements Advertising Planning B2B Thought Leadership 100