Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Tweet This! Share this on Facebook. Share this on Linkedin.

Social Media 100

Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

JUNE 8, 2011

What if there was a way to build the ideal customer persona by using social data? After a recent win here at Networked Insights that took under 2 months to close I began to think we struck a chord with this buyer as we have done previously with some of our best and long standing customers.

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency RSS 100

Buzz Marketing for Technology

NOVEMBER 7, 2011

We here at Networked Insights measured the social lift around several of the brands involved to determine if they received a return in earned media value from their integrated sponsorship. Social Lift can be considered online word-of-mouth. Why branded conversations in social media are important.

Word of Mouth 100

Word of Mouth Social Media Network Marketing Marketing Report 100

Buzz Marketing for Technology

AUGUST 4, 2009

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?

Account Based Marketing 100

Account Based Marketing ABM Social Marketing Social Networks 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform? Email this to a friend?

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

JUNE 23, 2009

So let’s go through some of your options when it comes to the tactics of social networking marketing. Have a Strong Presence A Facebook presence, like a website, is a fundamental tactic and should be on everyone’s list of must haves for social network marketing.

Facebook 100

Facebook Cost Per Thousand Cost Per Click Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

MARCH 4, 2010

Facebook made its initial announcement of Project Titan to the market on February 5th and was candidly thought to be a Google Gmail killer. Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions.

Facebook 100

Facebook Email Marketing B2B Marketing Buzz 100

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! The challenge for all of us is to explain to senior leadership and members of the board that getting into hundreds of conversations online is better than a mention in the Wall Street Journal!

Social Media 100

Social Media Media Broadcasting PR 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. 31% read online endorsements, reviews or recommendations. 38% comparison shopped online. Brand Credibility.

Mobile Advertising 100

Mobile Advertising Mobile Marketing Internet Marketing User-Generated Content 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Email this to a friend?

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Register For An Online Account. For Interactive Marketing Professionals. Strategies For Interactive Marketing In A Recession. Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. In the last recession, online spending cratered along with the rest of the advertising industry.

Forrester 100

Forrester Interactive Marketing Research Privacy Policies 100

Buzz Marketing for Technology

OCTOBER 11, 2008

DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of networks for both educators and workplace learning professionals. Use the list to find one or two relevant networks to join.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Buzz Marketing for Technology

JUNE 25, 2008

Market Action. From building business to getting a straight answer, social networking sites offer up a wide-ranging community. So he turned to LinkedIn, an online social-networking service that ? Social networking sites have other features businesses can use. Where to network.

Small Business Marketing 100

Small Business Marketing Ning Business Classified Ads 100

Buzz Marketing for Technology

JUNE 27, 2008

IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. IBM Social Computing Guidelines: Executive Summary.

Guidelines 100

Guidelines Wiki Copyright Ideal Customer Profiles 100

Buzz Marketing for Technology

JUNE 27, 2008

The Networking for Success Project. Some Thoughts About Effective Networking Online. I’m very honored to be spending the week with you and having a conversation about effective networking online. I’m very honored to be spending the week with you and having a conversation about effective networking online.Â

Web 2.0 100

Web 2.0 Effectiveness Budget Programs Wiki 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Not only do they build cool marketing campaigns but they can connect to your sales process. Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

Social Media 100

Social Media Contacts Media Digg 100

Buzz Marketing for Technology

JULY 16, 2008

Alfabeti digitali, lingue, linguaggi, scrittura, e-learning, tutoring online, tecnologie didattiche, crossmedialità e netlife a cura di Giuliana Guazzaroni. t we need to market ourselves in this capacity? utilizzo di Social network o di altri servizi offerti dal Web. Personal Branding con i Social Media â??

Wiki 100

Wiki Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities."

Social Networks 100

Social Networks Analysis Work Management FAQ 100

Buzz Marketing for Technology

SEPTEMBER 24, 2008

Matt Blackstock Online. Sponsored by Work Literacy and the eLearning Guild, from September 29 through November 7, 2008, this network will be THE place for you to learn about Web 2.0 and how social media tools can be used by learning professionals. Week 2-- Social Bookmarking and Tagging. Create your own social network!

Ning 100

Ning Web 2.0 RSS Social Networks 100

Buzz Marketing for Technology

JULY 24, 2008

Social bookmarking. Social Networking. Online Communities. We review several approaches for creating researcher bio pages- from personal websites to blogs to professional networking sites such as LinkedIn. Social bookmarking for sharing research articles. Social networking for professionals.

Wiki 100

Wiki RSS Privacy Policies Work Management 100

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. In order to determine which methods work best, try them out and then test each one using the same online testing methods you use to measure your brand website’s effectiveness.). What does this mean for marketers?

Facebook 100

Facebook Ideal Customer Profiles Brand Identity Branding 100

Buzz Marketing for Technology

AUGUST 1, 2008

Online Communities Build, manage and measure your community successfully. Internal Collaboration Discover best practices in leveraging enterprise social software. As Director of Social Enterprise Evangelism, Gia is on the front lines of social networking and collaboration. Username: Password: (?). Remember Me.

Communities 100

Communities Enterprise Management Work Management Business 100

Buzz Marketing for Technology

OCTOBER 6, 2008

Create Your Own Social Network! LinkedIn is primarily a professional network, designed to facilitate linkages between people who are wanting to connect for work-related purposes. It is also the network of choice for most professionals. Because LinkedIn is designed for professional networking, thereâ??s

Ning 100

Ning Linkedin Screencast Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. About Ross Dawson. Books and Reports.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

People who are “bored at work” are a network bigger than any major network: CBS NBC etc If ordinary people see something online and start passing it around THEY decide what is popular out of main stream media. Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

JUNE 25, 2008

What's your best personal networking conversation starter at a networking event? This week I am an online mentor on the topic of " Effective Online Networking " as part of the Networking for Success project at the the Women???s Your Advice to African Women About Personal Online Networking Skills.

Personalization 100

Personalization Effectiveness Social Networks Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

2 online clocks. Social Networking in plain English. Social bookmarking in plain English. created this social network on Ning. Create your own social network! Create your own social network. Community for the 25 Tools Programme. Jane's E-Learning Pick of the Day. View Videos.

Ning 100

Ning RSS Social Networks Paid Search Agency 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A good friend and former colleague of mine Dan Neely, CEO of Networked Insights reminded me recently that there will be more data created in this year than in the previous 5000 years combined! But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Email this to a friend?

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

JUNE 27, 2008

BNET Business Network: BNET. Social Sciences. Categories: Computers & Internet , Social Sciences. Dataset , Instant Messaging , Internet , Online Communications , Roland Piquepaille. . He wonders whether the number six is a basic constant for social interactions. Networking. Social Networks.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Buzz Marketing for Technology

OCTOBER 16, 2008

Blogs tend to have a more formal written structure (and those who use it educationally often require a formal tone to the writing) and is much less socially bound (such as a social network like Facebook). On the other hand, it allows for person reflection and opinions which social bookmarking limits. Posted by V Yonkers.

Web 2.0 100

Web 2.0 Ning Social Networks Blogger 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. business , linkedin , networking , socialmedia100 , socialnetworks.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

OCTOBER 4, 2008

Then I read this this article (cited by Stephen Downes ) about the so-called decline in literacy that is happening from people doing their reading online. Taking notes online also made my notes more multi-dimensional. One of the big questions Im frequently asked about using social media is whether or not the tools "work."

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Buzz Marketing for Technology

JUNE 27, 2008

Network Online with Your KM Peers. At APQC and KM Edge , we understand the power of networking in business. More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices. We look forward to seeing you soon on your favorite social networking site! -->.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100