Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. This became further clear when networking platform Facebook was launched and became an instant hit. In other words, the social media world has expanded rapidly in the past few years. Social media trends.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

NOVEMBER 16, 2020

One of the most common problems is the consolidation of customer data collected from multiple online and offline channels. However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. Listen to Customers on Social Networks.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

SEPTEMBER 11, 2019

It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. Get your name out on social. Do not spread yourself too thin by attempting to have a presence on every social media platform.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

APRIL 9, 2018

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys. Social listening is another valuable digital insight practice that every company should be investing in. Listen and learn.

Paid Search Agency 184

Paid Search Agency Buying Cycle Classified Ads Keywords 184

Biznology

FEBRUARY 25, 2019

Surviving and thriving as a marketer in the competitive and ever-evolving world of digital marketing is undeniably a great challenge. The findings in this report are a clear indication of the vast and continual changes in the field of digital marketing and prove that constant learning is what will help you stay ahead of the curve.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

AUGUST 10, 2017

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Biznology

JUNE 3, 2020

I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. How do you see Covid-19 changing the nature of B2B sales and marketing going forward?

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Biznology

FEBRUARY 6, 2018

Online communities predate February 2004. Social networks lived before Friendster did on March 22, 2002. Virtual online communities even predate the WELL ‘s birthdate, circa 1985. The very first online forums go back to the 70s with the Planet-Forum system and include USENET and even, arguably, IRC.

Communities 161

Communities Social Media Media Internet Marketing 161

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

JANUARY 24, 2017

After we discussed all the sundry social media platforms, overlooking Pinterest completely, all roads led back to how to best break through all the noise online, in order to get the sort of attention that used to be as simple as throwing money at Google ‘s, Twitter ‘s, and Facebook ‘s ad networks.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Budget Programs Long Tail Marketing 80

Biznology

FEBRUARY 7, 2022

The Great Resignation, social media and network platforms and online marketplaces have also resulted in a larger independent workforce, particularly amongst Gen Z , with people who don’t want their lives defined by work. The issue of misinformation and disinformation of social media platforms will also be top of mind.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

JUNE 19, 2018

Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. Steal My Online Reputation Management Process. We optimize and reinforce the network of content and websites we have created for maximum ranking and promotional power.

Process 175

Process Class Google Social Media 175

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. MCCORMICK & COMPANY : Launched FlavorPrint, an online flavor recommendation tool that visually represents consumer’s tastes. The effort was a success and drew over 1.2

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore. Social Media Examiner ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

SEPTEMBER 27, 2016

When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work.

Social Media 80

Social Media Spending Media Social Networks 80

Biznology

APRIL 3, 2018

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right? But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. So, please beware.

Business 197

Business Enterprise Management Blogger Class 197

Biznology

APRIL 13, 2021

But after watching Clubhouse explode in popularity to the point where other major social media platforms like LinkedIn and Twitter are basically creating their own versions, it’s time to discuss the safety of audio-only platforms. I have enjoyed exploring Clubhouse and participating in conversations (feel free to follow me @sueserna).

Phishing 104

Phishing Social Media Rules Impressions 104

Biznology

DECEMBER 23, 2016

But the world has changed, and now more than 30% of professional services buyers find providers with an online search. In today’s market, even client-recommended future clients are checking out references on social media ( source ). Trust: 58% of buyers say they go to social media to learn from trustworthy peers and experts.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

NOVEMBER 22, 2017

To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). Remember: telling the truth attractively isn’t narcissism; it’s marketing! . What’s more, remember that LinkedIn is a professional network platform.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: If your site is a popular, established online magazine or blog, this may very well be the case. 4: Mobile is critical today.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

MARCH 19, 2019

This award-winning, online publication has grown to be highly respected over the past decade-and-a-half, and JEM is honored to be the new publisher and steward of the Biznology brand. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

DECEMBER 7, 2021

Engaging in formal business education presents opportunities for professional networking. Digital marketing professionals can strategize online messaging for contemporary audiences. Businesses that include remote work as part of their new normal can nurture experts in online collaborative tools.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

DECEMBER 3, 2015

So we B2B marketers must consider how to appeal to them effectively. Here’s what this means to B2B marketers. Millennials prefer mobile text and IM networks like WhatsApp for direct messages. For advertising, use social media like Facebook and LinkedIn. Avoid marketing speak. Be active on social media.

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

Biznology

JULY 28, 2014

Large and small businesses alike have spent the better part of the past half-decade trying to best leverage the marketing potential of Facebook – and rightly so. People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. Facebook reports 1.23

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge. Here are a few examples.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

MARCH 10, 2020

By pretesting, your capabilities will enable your helpdesk and network teams to ensure they are ready for your business to run as smoothly as possible. Encourage staff to stay connected – socially.

Work Management 104

Work Management Bandwidth Skype Consulting 104

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Instead of focusing on followers, fans, and building a giant community around your brand online, you should aim for quality over quantity.

Social Media 80

Social Media Social Marketing Media Buzz 80

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. There are many ways in which social technologies can create value. They can also facilitate innovation and provide unprecedented market and client insights. They realize that change is afoot, but are not sure what to do.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! It’s about relating, it’s about engaging.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

OCTOBER 30, 2012

When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy. However, Google is often the first impression anyone gets when they’re introduced to your brand online. And for some, it is. What are on them? Are they about you? Are they positive?

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. A private social network for attendees. Getty Images via @daylife. Events designed for both virtual and live audiences.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Biznology

JULY 31, 2019

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Web hosting is also important for online businesses, as it directly impacts their performance and user experience. In the past, marketing was expensive.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future marketers. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80