Onalytica B2B

MARCH 23, 2017

Influencer marketing will play a significant role in brands’ 2017 marketing and communication strategies, with 84% of marketers saying they will launch at least one influencer campaign within the next 12 months. Market Positioning. Let’s look at this another way.

PR 244

PR Marketing Management Outreach Lead Ranking 244

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 106

Marketing AI Training Generation Budget Programs 106

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. For marketers looking to make sense of the rapid evolution of AI, we suggest following these experts. He also is the creator of the Marketing AI Conference (MAICON).

Advertising Agencies 113

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 113

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. With this social media explosion comes the increase in social media influencers. The game has changed. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring. Homo sapiens sapiens.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

OCTOBER 22, 2020

Marketing yourself can be just as important as marketing your business. There are many ways to market yourself. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. Contributed post.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Scoop.it

OCTOBER 12, 2023

Therefore, it’s essential to know how often you should curate content as a content marketer. Importance of Content Curation for Content Marketers Did you know that 60% of marketers find it very difficult to produce quality content at a consistent pace? And this article can help you with that. Source With more than 4.62

Curation 100

Curation Ad Frequency Content Marketing Content 100

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. No need to search Google or Twitter every day to learn who is talking about you online. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More).

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools? Placements can be restricted by content topic, format and source.

Paid Content 129

Paid Content Tools Brand Identity Branding 129

Biznology

JUNE 12, 2018

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby! Much along those lines, earned media is still the best policy.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

FEBRUARY 20, 2018

If you are not already part of the conversations that experts, vendors, and service providers are already having online (and I don’t mean on reddit, Facebook, or Twitter —those are way too ephemeral) then who’s going to know you? New Phone Who Dis? The digital space has become super competitive. New phone, who dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Can you come up with a better Inbound Marketing Haiku ?).

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. People are already talking online–and they’ve been doing so, in one way or another, since before Usenet in 1980. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Brandpoint

NOVEMBER 9, 2021

2022 is just around the corner, and that means year-long marketing plans, budget updates, Q1 campaigns, and making predictions the best we can. Here are trends and predictions that marketing leaders are anticipating in the months to come. What will our customers want? What will our stakeholders want? Heck, what will Google want?

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. markets online. Paul, brands can make sure that their specific audiences see their content exactly where they commonly browse online.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Brandpoint

FEBRUARY 21, 2023

As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. What does the updated broadcast distribution network mean for PR professionals? How’s that for coverage?

Broadcasting 62

Broadcasting Paid Content Advertising Agencies Media 62

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brand Identity 127

Brand Identity Branding Word of Mouth Social Media 127

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support. The Product.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Subscribe to a newsletter.

Merchandising 59

Merchandising Marketing Analytics Tools Conversion Lead Ranking 59

Contently

OCTOBER 14, 2020

After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. It’s resulted in a book, Bronze Seeks Silver: Lessons from a Creative Career in Marketing. And two, the answer in marketing is not craziness as much as it is courage to go big.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? HS) Social media advertising has taken off lately.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Please keep my bias and your own limitations in mind as you read the following marketing channels.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

ClickZ

MARCH 3, 2021

For many, particularly during the colder months, there wasn’t much else to do recreationally apart from resort to technology – be this video gaming or streaming the latest TV shows online! It has allowed companies to facilitate meetings online, as well as bring families and friends together socially when they could not meet up physically.

Advertising Agencies 134

Advertising Agencies Consulting Amazon Paid Search Agency 134

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. However, I have continued to network one-on-one during the pandemic. while looking for some free swag.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 160

PR Social Media Paid Content Media 160

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 132

Tips Ideal Customer Profiles Work Management Marketing Management 132

Envy

NOVEMBER 24, 2022

Over the years, this shopping mania day continued to grow in popularity until around the 1980s, where retailers started to market around the name and give heavy discounts on high value products. The origins of Cyber Monday are a little easier to trace, due to the fact that it is an online based ‘holiday’. BILLION spent. anyword.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 112

Analytics Enterprise Management Work Management Business 112

Sprout Social

OCTOBER 19, 2023

Below we dig into the key steps involved in online reputation monitoring and why it matters. Table of contents: What is online reputation monitoring? How is online reputation monitoring done? What are the benefits of online reputation monitoring? What are online reputation monitoring tools? Translation?

Marketing AI 95

Marketing AI Work Management Marketing Management Business 95

Sprout Social

FEBRUARY 18, 2020

It’s no longer enough to respond only to @mentions of your brand online. If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring?

Social Media 135

Social Media Brand Identity Branding Media 135