Writing on the Web

JULY 9, 2010

Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. Only a few belittling remarks can spread like wildfire online, and damage your online image in no time. Bio: Robert Stretch works in marketing for VA Mortgage Center.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

DECEMBER 16, 2010

Get Found, Get Known, Get Clients" alt=" 3 Online Marketing Tasks: Get Found, Get Known, Get Clients" />. How do you check your online marketing to see where it’s working, where it needs improvement? Look at your marketing tasks as having 3 purposes: Get found: How visible are you online? Tweet This!

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

MARCH 21, 2012

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions.

Trigger Marketing 100

Trigger Marketing Eye-Tracking Urgency Marketing Tactics 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. It’s a crucial piece of content marketing. CAST Your Net: A is for Assets.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

AUGUST 2, 2010

What has brain science taught us about how people are persuaded to take action online ? And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? As a journalist-turned-psychologist, turned-online-content-marketer, you might imagine that these issues keep me up at night … or not!

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Tweet This!

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

JULY 28, 2010

How are you using client recommendations in your online content marketing ? Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. 3 Biggest Challenges for Online Content Marketing? Online Reputation? Content Marketing Ideas: Rethinking Blogging.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Don’t let anybody tell you online income products are “passive.&#.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

AUGUST 5, 2010

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions. What makes them click?

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

FEBRUARY 2, 2011

To make money online , you need systems and software helpers. How to Make Money Online (…at any age, from any place). Authors Can Make Money – Online more than in bookstores. I’m curious… what web tools could you absolutely not live without? Tweet This! Search Engine Results: 3 Tips for Savvy Bloggers.

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

MAY 15, 2015

Once upon a time, SEO met up with Content Marketing , fell in love, and vowed to never separate, to always work together in harmony. There are many techniques that make up internet marketing, two of which include search engine optimization (SEO) and content marketing. Content marketing offers a broader, more complete approach.

SEO 100

SEO Content Marketing Content High Quality Lead 100

Writing on the Web

JUNE 4, 2014

" width="300" height="224" title="Content Marketing Graphic: What’s Missing in this Visual? " /> I ran across this great slide share about how content marketing works on Vizedu from Sandeep Arora , but there’s something missing. A visual story is even better, which is why videos work well online. The brain is self-centered.

Content Marketing 100

Content Marketing Wikipedia Content Viral Marketing 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Many don’t even know what content marketing means.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

AUGUST 13, 2014

Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. So what should you pay attention to when it comes to measuring your content marketing efforts?

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Related posts: Content Marketing to the Male Brain.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

FEBRUARY 4, 2016

A Note from Patsi: This week’s guest post is about SEO and content marketing and it’s really important. Because if you write your own blog, you may think that quality content is all you need to get found online and attract clients. Content marketing fulfills SEO’s demands. Content marketing gives content to SEO.

SEO 100

SEO Content Marketing Paid Search Agency Advertising Agencies 100

Writing on the Web

MARCH 20, 2014

This is a key element of a smart content marketing strategy. Good content marketing includes calls to action and answers questions. There’s a valuable blog post over at the Content Marketing Institute’s blog: Why Your Web Content Strategy Should Include Answering Questions , by Stephen Kenwright.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Content 100

Writing on the Web

JANUARY 4, 2012

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. While you can outsource your written content, especially online, you can’t outsource your speaking. Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. More people online in your field writing about the same things (some better, some worse). In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Well, we’re listed as #24, but hey! The more it is talked about, the more it is working.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. First, go read the content marketing experts who contributed some great ideas over on the Content Marketing Institute’s blog: What Does Engaging Content Mean?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 19, 2012

How can you make the most of your blog marketing and outreach ? The obvious benefit to outside companies is the ability to add a link to increase their own online credibility. ChamberofCommerce.com is one of the web’s largest online business directories. Related posts: 6 Writing Tips for SEO Friendly Content Marketing.

Outreach 100

Outreach Tips Blogger Paid Search Agency 100

Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Emotional Attention + Memory = Content Marketing. Do not miss this book!

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Emotional Marketing Makes Memories.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. The battle for attention wages online, in stores, and continues on billboards and TV.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

OCTOBER 26, 2010

Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Share this on Technorati.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. In order to get the online results you deserve (leads: phones calls, emails, sales!) your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business.

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. If you want to create content that engages readers, you need to know their online habits and interests.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

NOVEMBER 16, 2010

You can’t get away with marketing to the thinking brain…Content marketing that gets good results is emotional marketing. What does this mean to marketers? Which is why videos work well online. Related posts: 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing.

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JULY 26, 2010

And yet, if these same professionals realized that a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients , they might see things a little differently. It’s not likely they go online looking for you, your business or your blog.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Some content marketing things have to combine quality AND frequency.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100