Lattice

JANUARY 6, 2016

7 Predictive Marketing Ideas. But have you thought about how you might use the score in your marketing programs as well? Low Leads (ex: D) = Nurture via marketing automation. Create an exclusive online event for your highest scoring leads. Here are a few ideas from our customer base to get you started. Field Events.

Lead Scoring 100

Lead Scoring Lead Ranking Planning DemandBase 100

Lattice

APRIL 13, 2016

Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions. In fact, according to Forrester, 74% of business buyers say they conduct more than half of their research online before making an offline purchase. Where: Live Online Webcast and Q&A.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

AUGUST 9, 2016

Account-Based Marketing (ABM) has been the hot topic in the marketing technology community for the past 12 months, but in reality, companies should be talking about Account-Based Everything (ABE). Marketing and sales need to join together to list out key segmentation criteria, which could include revenue, employees, industry and more.

Account Based Marketing 100

Account Based Marketing Demand Generation ABM Webinar Metrics 100

Lattice

DECEMBER 14, 2015

How do you know two B2B marketers are talking about account-based marketing? All jokes aside, get ready for account-based marketing to explode. More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. Their lips are moving. –

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100