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Online marketing 101: matching tone, style, and content

Biznology

Every digital marketer should strive to create campaigns with consistent and unique styles to set their company apart from the competition. And given the fact that many companies chiefly interact with their customers through digital media, developing a well-defined marketing “voice,” is a must for just about every business.

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Online Reputation Management (ORM) definition and process

Biznology

Content marketing is online reputation management. Registering all your brand and personal domain names is online reputation management. Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. If SHTF SNAFU FUBAR Then ORM.

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Steal this Online Reputation Management process

Biznology

Steal this Online Reputation Management process has the same goal but is mainly focused on ways to fight the first two-pages of Google Search. Steal My Online Reputation Management Process. 24 Articles About Online Reputation on Biznology. 24 Articles About Online Reputation on Biznology. Your own personal Fappening.

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The Pandemic Accelerated Independent Worker Use of Online Marketplaces

Biznology

One of the most significant shifts we’ve seen over the 11 years of the ongoing MBO Partners State of Independence study series is the increased use of online marketplaces to find work/customers by freelancers and other independent workers. The pandemic clearly accelerated the use of online marketplaces. In 2021, 40% said they had.

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Make your online video meeting more like “real” video

Biznology

Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Every online meeting can benefit from more of that. In talking with our technology sales and marketing customers, we’ve come up with these ideas for using video to enhance online sales conversations: No marketing.

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Virtual online community and social media article roundup

Biznology

Online communities predate February 2004. Virtual online communities even predate the WELL ‘s birthdate, circa 1985. The very first online forums go back to the 70s with the Planet-Forum system and include USENET and even, arguably, IRC. Online communities are not virtual. Checklist for Starting an Online Community.

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How To Reply To Online Reviews

Biznology

Business owners often dismiss the importance of online reviews. However, according to Podium’s survey from last year, online reviews are actually important to brand reputation and consumers’ decision-making. Essentially, online reviews should be a key element of any marketing strategy. Need a bit more help?