Anything Goes Marketing

JANUARY 26, 2010

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals. While you don’t need a marketing automation tool, these tactics can take a long time to create and execute manually. What do we do?

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Anything Goes Marketing

OCTOBER 8, 2007

If I compare my exercise achievements to " closed loop marketing ," I get half-way as I am able to track if I've lost weight on my scale but I don't know what exactly contributed to this weight loss. This post is not meant to define or re-define the term "closed loop marketing". Closed loop marketing seems easy eh?

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Anything Goes Marketing

OCTOBER 27, 2007

This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). NBC has created an entire online campaign to build on the theme of the actual episodes. Online "branches" from across the globe compete against each other.

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Anything Goes Marketing

SEPTEMBER 4, 2006

Every once in a while it's great to stop and look around the blogosphere at what some of the great bloggers are writing about when it comes to marketing. Since it is labour day, I thought I would raise a glass to those top marketing bloggers as defined by technorati. Tags: blogging anything goes marketing. Here they are: 1.

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Anything Goes Marketing

SEPTEMBER 8, 2008

Technorati tags: email newsletters, e-newsletters, newsletter content, segmentation, relevancy, online marketting, targeted message, beer ad, Support Our Troops, examples, Umm. Tags: lead nurturing email marketing B2B enewsletter B2C.

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Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

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Anything Goes Marketing

NOVEMBER 15, 2009

This sold out event brought together some of smartest marketers from all over the world. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. They are some of the best and brightest out there.

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Anything Goes Marketing

SEPTEMBER 11, 2006

Number of inbound links that I have to my blog in four months: 229 The vast amount of knowledge that I've gained regarding blogging, e-marketing, search marketing (SEO), online advertising, and email marketing by blogging? Amount of money I've made on Adsense in four months: $2.29

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Anything Goes Marketing

AUGUST 19, 2006

These days everyone has advice on how to improve your online presence for your business and generate leads through e-marketing strategies. If you've had enough of e-marketing, here is what I recommend: Simplify your website. Hey, if you're going to tank your e-marketing channels, make sure you use some best practices!

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Anything Goes Marketing

MARCH 9, 2008

Imagine if you could integrate an RSS feed (if you don't know what RSS is and you are in marketing, you may want to read the following ) with an email. As I mentioned in my previous article on the subject , your readers can comment on articles which adds a new dimension to email as it's no longer a one way push marketing channel.

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Anything Goes Marketing

JUNE 24, 2007

:) ) and playing with your friends online. Like a slot machine, Xbox (Microsoft) makes you not only shell out for the system and the games but if you want to play online, you need an Xbox Live subscription. Gaming - The Online Community of Youth Besides Facebook, MySpace and other web 2.0 This is where gaming is like gambling.

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Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. Let me know what you think and if you have additional tips (let's see if Darren Rowse from Twitip is listening) 10 Tips for Using Twitter And Email Marketing for B2B 1. This goes back to being an Eco-Marketer and reusing content that you have.

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Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). The pay-per-click categories/keywords are for: marketing agency, advertising, copywriting, design, branding, etc.

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Anything Goes Marketing

AUGUST 26, 2010

I dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past trips with my wife, and reflected on memories that I’ve had in my first year as a dad. Tags: marketing metrics data management lead management lead qualification.

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Anything Goes Marketing

SEPTEMBER 28, 2008

Let's back up and review why this topic is important for marketers. PS: I talk more about query strings and how they can be used for improved tracking in my post called One way to tackle closed loop marketing. Tags: email marketing online marketing.

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Anything Goes Marketing

OCTOBER 15, 2006

Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic. I provide advice to my clients on a daily basis on how to improve their online marketing tactics so I know a bit about white papers and lead generation.

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Anything Goes Marketing

SEPTEMBER 30, 2006

It combined, TV spots, search marketing and even YouTube videos !! It hits its target market. I think I'm part of this market as I've noticed this car and may consider it if/when we purchase a new vehicle. Tags: B2C online marketing integrated marketing youtube. Why is this campaign so good? Its integrated.

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Anything Goes Marketing

MARCH 8, 2009

Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. tools , online marketing. Tags: Blogger social media RSS search social bookmarking Twitter viral marketing online communities Web 2.0. StubleUpon , Digg , Facebook , Blogger , web 2.0 social networks.

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Anything Goes Marketing

MARCH 24, 2007

Some campaigns like the one from Nissan I've criticized for their lack of authenticity and others like Mini and Honda I've praised for their uniqueness and marketing savvy. This brilliant as it solves one of the dilemmas as to how marketers can drive we visitors back to the main site. back to the microsite.

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Anything Goes Marketing

DECEMBER 13, 2007

Your marketing and sales team has fought to get them in your database and you want to keep them there. Tags: confirmation pages email marketing online marketing. The bottom line is that you shouldn't give up on these guys just yet. It's time to test out some of these concepts to get the most out of your database.

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Anything Goes Marketing

FEBRUARY 1, 2009

And hey, this blog is called "Anything Goes Marketing" so I'm just keeping it real on here and keeping you in the loop on the latest marketing trends. I hear what challenges customers and fellow colleagues are experiencing as well as the latest trends in marketing. I hope that you find this useful.

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Anything Goes Marketing

SEPTEMBER 16, 2007

Widgets are becoming more and more popular these days as additional tools for marketers. Market to your prospects. Tags: online marketing Web 2.0. Widgets have been around for a while but they are being used more frequently (especially on social media sites) which is why they are gaining additional attention.

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Anything Goes Marketing

MARCH 16, 2008

Stefan recommends putting your company name in the "view online" link at the top of your email. Tags: email marketing e-marketing. This is a quick post on a great tip from Stefan Pollard in hist post: Use Brand-Recognition Elements to Combat Inbox Triage.

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Anything Goes Marketing

JUNE 22, 2008

I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). Therefore ensure that you have a call to action on every page to engage new visitors and turn them into leads that you can market to.

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Anything Goes Marketing

NOVEMBER 19, 2006

PPS - Thanks for reading this blog and all of your comments PPPS - Thanks www.caror.org for that great image above Tags: clickz , email marketing , transactional emails , customer appreciation , Thanking your wife. Tags: email marketing online marketing blogging.

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Anything Goes Marketing

AUGUST 21, 2006

B2B online reports that Monday and Tuesday are the best days for b2b (b-to-b) email marketing. Technorati tags: e-mail marketing , email marketing , b2b Online Which have been your most successful email days? Did you even measure this?

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Anything Goes Marketing

NOVEMBER 19, 2006

If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. Tags: lead generation online marketing. Have you created a white paper for your organization in order to generate leads? He uses the gaming industry as an example.

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Anything Goes Marketing

NOVEMBER 15, 2006

If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. This obviously depends on the nature of your email but this is typically a major objective for marketers. Tags: email marketing B2B B2C. Have you been here before? Focus on conversions.

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Anything Goes Marketing

NOVEMBER 29, 2006

I Hate the Phone - That's Why I'm in IT Besides those that despise Alexander Graham Bell's (he's Canadian, eh) invention and think the telephone was "so 18th century" and SMS is where it's at, there are other great uses for an online Chat feature. To avoid all this "fun", you could use online chat to ask for assistance right away.

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Anything Goes Marketing

MARCH 16, 2008

On B2B Online, Tricia Robinson answers the question " Any tips for using e-mail to send press releases? ". Tags: email marketing. She goes on to write about not placing the whole release in the email, not including attachments and some other typical email "best practices". Here's a tip: "Don't do it".

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Anything Goes Marketing

MARCH 13, 2007

Tags: enewsletter online marketing writing for blogs.

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Anything Goes Marketing

MAY 8, 2006

I wanted to show you the latest on advertising trends that demonstrate that online adverting continues to rise while TV advertising is declining. As reported on e-marketer, "Nielsen Media Research reported that while online advertising spending in the US rose by 23% in 2005, network TV spending fell by 1.5%." Bush of the US.

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Anything Goes Marketing

APRIL 17, 2006

I really liked the discussion that I was reading on the Marketing Profs forum regarding one company's attempt to discover ways to do marketing research on the cheap. It seems that most people felt doing an online survey was the best solution in this case. Technorati tags: Branding , Brand , Marketing , Online Brand Essence

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Anything Goes Marketing

APRIL 29, 2006

That's what B2B Online is reocomending. Technorati tags: B2B , e-newsletter , online marketing , blogs Do you want to better undestand how your e-newsletter readers feel about your newsletter? Why not tie your blog and e-newsletter together?

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Anything Goes Marketing

SEPTEMBER 20, 2008

It can consist of a sales or call center rep calling a prospect over a period of time or a series of emails sent by marketing. This makes it easier for marketing as messages can be delivered in a timely and consistent manner without a marketing person manually sending out the email each time.

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Anything Goes Marketing

MARCH 7, 2007

RainToday which is typically a pretty good source for small B2B companies looking to market professional services almost blew it with their new research report called " What's Working in Lead Generation ". Know Your Target Market. Sales and marketing can work together. Sales and marketing can work together.

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Anything Goes Marketing

OCTOBER 3, 2006

Do you feel like you're wasting your marketing dollars on paid search and not getting the ROI you were expecting? Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. Tags: email marketing B2B lead generation Sales process search. What do you do?

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