ANNUITAS

SEPTEMBER 24, 2020

Never before has it been so critical to provide patients healthcare when and where they want it through methods like patient-centric demand marketing. Scaling telehealth programs up alongside targeted, strategic demand marketing efforts can help bridge the revenue gap created by COVID-19. Patient-Centric Demand Marketing.

Demand 113

Demand Top of Funnel Planning Digital Marketing Funnels 113

ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. They include new site designer tools, promotion and loyalty tools, and a new prompt interface that is customer-facing and initially designed for online shoppers.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

NOVEMBER 15, 2021

Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I Now, sales leaders are reevaluating their strategy entirely to determine what has or hasn’t worked to create a go-to-market plan for the future of their business. “At Everyone was against it.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

ANNUITAS

MAY 5, 2020

It’s no big surprise, marketing is expected to do more today than ever before. No longer is marketing only responsible for brand and events – it’s now responsible for generating leads and tying performance back to impact on revenue. Demand marketing technology isn’t new, nor is its impact on how companies can achieve growth.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

SEPTEMBER 15, 2016

I was fortunate enough to catch up with James Farmer , Founder and Publisher of B2B Marketing , a B2B-focused media company with a bold and outstanding mission to “actively empower marketers and leaders to drive serious business growth.” Q: Can you please share a little bit about B2B Marketing? It is not small.

B2B Marketing 100

B2B Marketing Industry CMS B2B Paid Search Agency 100

ANNUITAS

FEBRUARY 4, 2015

Today’s B2B marketer knows to be successful we have to become buyer-centric in all we do. While we work on maximizing our buyer-centricity in our marketing, what about working on ourselves as marketers, to make us more effective in what we do? There is no shortage of resources when it comes to marketing automation- so dive in.

Demand Generation 100

Demand Generation Marketing Automation Services Class Paid Search Agency 100

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. It’s more than automation, but how much more?

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Automation Email Marketing 133

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. It’s more than automation, but how much more?

Marketing Automation Services 124

Marketing Automation Services Marketing Automation Automation Email Marketing 124

ANNUITAS

SEPTEMBER 22, 2016

If there was a Marketing Automation soiree, I’d be the host. As a marketing automation consultant and a marketing technologist at heart, I work with technology all day, every day. The platforms today can enable just about any marketing task, including automation. It’s more than automation, but how much more?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

ANNUITAS

MARCH 8, 2022

Customers are becoming increasingly comfortable using chat and oftentimes prefer chat to an email or online form. Chat should be holistically applied to your sales, marketing, and customer support functions. Read more: Anatomy of a Strategic Demand Marketing Plan: The Insights Phase. You’re only using chat to serve one purpose.

Marketing Automation Services 130

Marketing Automation Services Lead Ranking Tools Top of Funnel 130

ANNUITAS

FEBRUARY 3, 2022

So how can you implement a go-to-market strategy that supports all of these needs without isolating any portion of your prospects? So, they engage with a wider variety of digital channels like live chat, social, and online meetings. Read more: Translating Online Behavior into Personalized Conversations. But it’s worth it.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

JANUARY 31, 2013

Instead, buyers independently research solutions online and independently narrow their options before ever engaging with a vendor. Enter content marketing. . Right now, buyers are online reading about industry trends and discovering new ways to deal with their everyday issues. The B2B buyer’s journey has changed.

Top of Funnel 100

Top of Funnel Work Management Marketing Management Marketing Automation Services 100

ANNUITAS

APRIL 28, 2020

Our current world environment has proven the need for companies to build marketing strategies that can withstand pivots when necessary. While these industries have been focused on connecting offline, their struggle to connect online is now a crisis. What’s the problem with sales and marketing in financial institutions today?

Work Management 165

Work Management Marketing Management Service Paid Search Agency 165

ANNUITAS

APRIL 28, 2015

Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? If not, it’s time to hop online and get your copy today. The book, written by Carla Johnson and Robert Rose , provides insight into what marketers need to focus on today and it has nothing to do reach or campaigns.

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Organic Leads 100

ANNUITAS

DECEMBER 9, 2014

As the year draws to a close, I am looking back at content that has helped to make me a better marketer in 2014. We know there is a marketing skills gap, so why isn’t there more of an organized, internal focus to provide marketers with better skills? Where’s the marketing enablement kit for marketers?

Planning 100

Planning Gartner Demand Generation Budget Programs 100

ANNUITAS

SEPTEMBER 10, 2014

While Content Marketing World started Monday with some workshops in the afternoon, the real festivities started yesterday morning with an introduction from Joe Pulizzi founder of Content Marketing Institute and keynotes from Andrew Davis , author of Brandscaping and Julie Fleischer , Director, Data+Content+Media of Kraft Foods.

Content Marketing 100

Content Marketing Planning Content Webinar Metrics 100

ANNUITAS

NOVEMBER 2, 2021

Inside sales teams serve as the bridge between marketing and sales, which makes alignment between all teams critical for success. There are two must-have components to building alignment between marketing, inside sales, and sales. What is a marketing qualified lead called and what does it signify?

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

ANNUITAS

MARCH 25, 2014

For those B2B and B2C marketers that migrate to a new Marketing Automation Platform or Email Service Provider (ESP), the choice of paying for a dedicated Internet Protocol (IP) or using a lower-cost shared IP becomes an important one as it can affect email deliverability. Trust us, this is not something you want to go wrong.

Deliverability 100

Deliverability Demand Generation Agencies Marketing Automation Services Planning 100

ANNUITAS

APRIL 9, 2020

It’s been more than a decade since we’ve seen such a radical change in the market – one that is driving every organization to reconsider its business strategy – including its go-to-market approach and sales motion. Whether we’re ready or not, as sales and marketing leaders, it’s time to pivot. And, what’s changing?

Peer-to-peer 264

Peer-to-peer Demand Validation Demand Generation 264

ANNUITAS

APRIL 8, 2013

It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under.

Demand Generation Agencies 100

Demand Generation Agencies Advertisements Advertising Demand Generation 100

ANNUITAS

APRIL 15, 2014

Read the responses from my Q &A with Omer Tene @omertene Vice President of Research and Education from the International Association of Privacy Professionals (IAPP) and see why Data Privacy and Email Deliverability best practices need to be a part of a the modern marketer’s skill set. Q: The IAPP is a mystery to most marketers.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

ANNUITAS

AUGUST 8, 2011

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. Click here to Register and see the entire line up for the Marketing Metric Workshop Series.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. We’ve written about the results of real-world marketing strategy shifts since the onset of COVID-19. Not a task for the faint of heart.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

FEBRUARY 3, 2020

With the competition in the market and the increase in personalization, knowing your buyer is more important than ever. What’s caused you to be in the market for this product/solution? Online networks? We have to find a more eloquent way of driving a conversation without shoving a deal down their throat.

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

FEBRUARY 9, 2021

According to Salesforce research, fewer than half (49%) of marketing leaders believe they provide an experience completely aligned with customer expectations, and customers agree. These people are blasted with interruptive sales and marketing activities day in and day out. How Demand Marketing Needs to Adjust.

Blast Campaigns 130

Blast Campaigns B2B Lead Ranking High Quality Lead 130

ANNUITAS

AUGUST 19, 2020

One of the key ingredients to achieving growth goals in demand marketing has always been the customer experience. That formulaic approach is still widely applied today, but organizations that offer a considered purchase with a long sales cycle are finding that traditional growth marketing isn’t working for them. Micro Experience.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

ANNUITAS

SEPTEMBER 21, 2018

So don’t cancel your tickets for the next Marketo Marketing Nation Summit … that event likely has at least one more go-round.). – Adobe is a strong ally of marketing innovation. Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

JANUARY 19, 2022

With this information in hand, sales and marketing teams can build a flexible model of engagement that guides users through a journey while unobtrusively tracking sales-readiness. For more on this, read our guide to operationalizing go-to-market strategy around the customer journey. Understand The “Ready to Talk” Moment.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

ANNUITAS

FEBRUARY 12, 2015

According to the most recent B2B surveys by ANNUITAS and Content Marketing Institute , if you are like most marketers you’re run somewhere between 12-15. According to a recent article in Entrepreneur Why Smart Online Marketing is About Help, Not Hype the key to being a successful online marketer is being helpful.

Tactics 100

Tactics Demand Generation Webinar Metrics Demand 100

ANNUITAS

APRIL 14, 2015

I ran into an old acquaintance at the Marketo Summit here in San Francisco, and as we were catching up on our old CEO I mentioned how much I will always appreciate the fact that he invested in training and professional development for me, as it was that training which really empowered me to grow and mature as a marketer. Does yours?

Marketo 100

Marketo Class Training Budget Programs 100

ANNUITAS

JANUARY 31, 2024

Effective go-to-market programs revolve around two objectives: 1.) Thus, spending on go-to-market should be viewed as an investment — one with a longer-term, ongoing return — instead of a current-period, linear cost. Wasted customer interactions: The most precious commodity of go-to-market is customer interactions.

Cost 130

Cost Marketing Analytics Tools Top of Funnel Lead Ranking 130

ANNUITAS

SEPTEMBER 1, 2015

I was recently in the market for a new car and while I was fairly certain I knew the car I wanted, I was intent on doing my research. In addition to my online research, I talked to a few friends (some in person, others online) who had the makes and models of the cars that were on my short list to ask about their experiences.

Advertising Channels 100

Advertising Channels Multi-Channel Peer-to-peer Word of Mouth 100

ANNUITAS

MAY 1, 2013

May 1 Online Marketing Institute webinar, Deliverability Drives Revenue 12 pm ET May 8-10 SiriusDecisions Summit San Diego, CA. Events Upcoming Events & Webinars'

Deliverability 100

Deliverability Webinar Metrics Online Marketing Marketing 100

ANNUITAS

MARCH 15, 2013

This month we have the Brighttalk Data Driven Marketing Webinar, the Digital Marketing Strategy Summit Online Event and more!

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Marketing 100

ANNUITAS

JUNE 25, 2015

I’ve been talking with marketers at networking events and industry conferences and the issue of developing new skills or enhancing our existing skills keeps coming up. A perfect example of this is the focus on “The Stack”…the marketing technology stack. Marketers know they suffer from a marketing skills gap.

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

JANUARY 7, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

ANNUITAS

AUGUST 16, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100