WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Wherever consumers are clicking, search marketers and PPC ad buyers are at work. Search marketers embrace conversion reporting. "By Search marketers do more with less.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

NOVEMBER 9, 2009

Content marketing is all the rage. Marketers are becoming publishers, writing valuable thought leadership and how-to content in order to build name recognition, credibility, and even sales pipelines. Even in the early days of online, trade publication websites and their newsletters were essential media.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. A short but useful reminder, particularly for B2B technology marketers. No flashing whack-a-mole banners.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

DECEMBER 31, 2005

Here are my marketing resolutions for 2006. Feel free to steal these, or leave a comment to share your marketing (or life) resolutions for the new year. I resolve to try to get back to reading the Marketing Sherpa Best-of-Weekly newsletter on a regular basis. It is the best marketing newsletter on the planet.

Planning 20

Planning Newsletter Marketing & Strategy Marketing 20

WebMarketCentral

MAY 23, 2007

Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader. WMC: How do you market and promote your business? AD: An interest in providing what is useful content, media and continuing education.

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

AUGUST 1, 2007

Running online ads on industry trade publication sites and ads in trade magazine e-newsletters are potentially helpful though expensive tactics. Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JUNE 18, 2008

The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded). B2B Marketing Has Changed Dramatically The report authors spend considerable ink on the changes that B2B marketing has undergone since 2000.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

JUNE 25, 2008

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. tags: best blog posts on social media marketing, Web 2.0, tags: best blog posts on social media marketing, Web 2.0,

Web 2.0 20

Web 2.0 Paid Search Agency Advertising Agencies Adwords 20

WebMarketCentral

APRIL 3, 2007

Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 3) As I've written previously , use a hosted email service for sending out your newsletters and blasts.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

NOVEMBER 3, 2008

Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO. The e-mail newsletter: a key weapon in your SEO arsenal by DMNews Loren McDonald , formerly of J.

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

NOVEMBER 19, 2008

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. What else do you want? Don't neglect branding.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

MAY 5, 2008

Again, price is only one of several factors to consider when selecting a hosted marketing email platform. 3) Target market: Despite the large number of hosted email platforms in the marketplace, there is less direct competition between the providers than one might suspect. Here are three other key criteria.

Pricing 20

Pricing Price Comparison Service 20

WebMarketCentral

JANUARY 11, 2010

Staying in touch with customers on Twitter is not only more real-time than many other techniques, it's also far more cost-effective than direct mail, attending trade shows, picking up the phone, or even maintaining a customer newsletter. To Interact with Prospects Just as many of your customers are probably on Twitter, so are your prospects.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

APRIL 21, 2008

Hosted marketing email services are almost a commodity. This chart compares current pricing levels for eight popular hosted marketing email platforms (click to enlarge): So, which platform offers the best deal? VerticalResponse CEO Janine Popick also writes an excellent blog on email marketing best practices. That depends.

Pricing 20

Pricing Price Comparison Marketing Management 20

WebMarketCentral

SEPTEMBER 20, 2007

A previous post here covered average click-through rates for email newsletter advertising, email campaigns and website banner ads. Recently added to WebMarketCentral is a list of 14 Best Practices in Search Engine Marketing. As noted, DoubleClick provides fairly reliable data across those media. 1.2%, 1%-2% and 3%-5%.

CTR 20

CTR Adwords Practices Doubleclick 20

WebMarketCentral

FEBRUARY 23, 2007

Dainow advises web marketers to ignore total site traffic and focus on conversions. On the other hand, long term, regular activities such as monthly newsletters, blogs , and SEO activities produce less dramatic but more sustainable traffic growth, which generally corresponds more reliably with sales growth as well.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

APRIL 10, 2007

On the occasion of the 101st post to this blog, here's a brief look back at the ten most trafficked posts to this point: 10) Business Blogs: PR Tool or Marketing Tool? 9) More of the Best Website Marketing Tools (Jan. 15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 3) The Age of the Micromarket?

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

NOVEMBER 24, 2008

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM CTR Adwords 20

WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog. They are less formal than a newsletter. More ) Blogs are fast and easy to create. They are interactive.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

MARCH 23, 2009

Any type of marketing copywriting is a blend of art and science. Writing for the web involves requires as much art as any other form, plus another level of science. Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

JULY 16, 2008

Marketing brochures they can get from the vendor. And the minority who are willing to write pretty much anything they're paid to write aren't the ones you really want covering your product or service. And it's bad for readers. Blog readers want to be able to rely on bloggers for objectivity. So what do bloggers want?

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

APRIL 1, 2006

His organization helps professional services firms, such as law firms and accountants, market their services more effectively. In addition to direct consulting, the firm conducts primary research on best practices in marketing and selling professional services. what should we do to grow this firm), marketing and lead generation (i.e.

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

MAY 15, 2007

There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter). Previous articles in this series: Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

JULY 31, 2006

Greer's OC is a great example of an effective consumer marketing micromedia site. It is much narrower than untargeted mass media, but it encompasses and is somewhat broader than one-to-one marketing. Content-based ad networks are close, because those ads are most likely to be viewed by people within a distinct target market.

RSS 20

RSS High Quality Lead Demographics Paid Search Agency 20

WebMarketCentral

JUNE 8, 2007

Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the late 90's after a merger with XOOM.com, NBC.com and Snap.com to form NBCi, I formed NBCi Direct, the direct marketing division of NBC Internet. In the early to mid 90's I managed Direct Marketing at Claris Corp.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

AUGUST 2, 2005

WebMarketCentral had the chance to sit down (figuratively speaking) with Jay Lipe, founder of marketing consulting firm Emerge Marketing, to talk about his background and his company, and to tap into his Web marketing wisdom. WebMarketCentral (WMC): What did you do before Emerge Marketing? JL: September 23, 1994.

Work Management 20

Work Management Small Business Marketing Differentiation Consulting 20

WebMarketCentral

SEPTEMBER 19, 2005

It has all of the basics one would expect, such as full e-commerce capability and a newsletter aimed at their target market, office managers. A nice touch is that all past issues of the newsletter are kept online in a searchable archive. Avery is a company that really "gets" the Web, and it shows throughout their site.

Paid Search Agency 20

Paid Search Agency Companies Work Management Copyright 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JUNE 29, 2005

Forbes did a profile article on the company in December 1999; the company also received press coverage from Salon explaining their product and business model in March 2000 and an interesting perspective on the company was presented in this Kaiser newsletter.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

FEBRUARY 11, 2008

What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Here are some of the best marketing research-related posts from MediaPost bloggers last year.

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

FEBRUARY 13, 2009

How can you increase open rates for your email newsletters? Which common email marketing mistakes should you make sure to avoid? She shares some SEOmoz experience with email marketing, industry statistics (e.g., "80% She shares some SEOmoz experience with email marketing, industry statistics (e.g., "80%

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

WebMarketCentral

MAY 26, 2009

The syndicated piece caught the attention of the marketing folks at ZoomInfo. ZoomInfo is a highly-regarded online directory of people and companies used by recruiters, sales pros and direct marketers. ZoomInfo linked to my post in their newsletter to share that guidance with their subscribers. The spread was spontaneous.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

JUNE 12, 2007

Marketing Sherpa has just published a free whitepaper titled Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. That means the following marketing tactics become more critical to your mix:” White paper syndication (e.g.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Not sure exactly why this one remain so popular, but here it is at #10. #9:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

WebMarketCentral

SEPTEMBER 11, 2005

Paul-based marketing agency Provident Partners (and huge baseball fan). His agency assists companies in a variety of industries in all areas of marketing, with particular expertise in PR, events management, integrated marketing and podcasting. WMC: How do you market/promote your business?

Advertising Agencies 20

Advertising Agencies Paid Search Agency Webcast Public Relations 20