SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SendX

JUNE 19, 2022

Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics.

Newsletter 195

Newsletter Tactics Advertising Channels Email Marketing 195

SmartBrief - Marketing

FEBRUARY 26, 2024

Since the first electronic mail (email) was sent in 1971, marketers have been looking for ways to optimize the channel to reach prospects and customers more effectively and efficiently. One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

ClickZ

APRIL 9, 2024

LinkedIn Newsletters have emerged as a vital tool for professionals and brands to engage more meaningfully with their audience, offering a platform for in-depth content and personal branding.

Newsletter 52

Newsletter Linkedin Brand Identity Branding 52

SendX

AUGUST 18, 2020

What is the Localization of Email Newsletters? Many marketers falsely assume that email localization is all about translating email content into local languages. To better market to their customers, email campaigns must target the local features of customers (besides their local language.) Source: material.io Source: material.io

Newsletter 195

Newsletter Privacy Cross-Selling Barriers 195

Contently

FEBRUARY 9, 2021

Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Content Marketing Institute

JANUARY 19, 2023

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters. Continue reading →

Newsletter 129

Newsletter Tactics Design Case Study 129

Lake B2B

OCTOBER 7, 2022

And the most effective emails that B2B brands can send to stay connected with their audience are newsletters. In fact, in a study by Content Marketing Institute, 81% of […]. The post Marketing Through Newsletters: A Guide for B2B Marketers appeared first on Blog.

Newsletter 98

Newsletter B2B Marketing B2B Click Rate 98

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Marketing Dive Video Continues To Drive Programmatic Spending Growth By 2025 video advertising spending is expected to hit $96.06 MediaPost How Might AI Affect Marketing and Communications Jobs?

Newsletter 92

Newsletter Spending Linkedin B2B Marketing 92

Buffer

APRIL 7, 2022

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

SendGrid

APRIL 30, 2023

Confused about the difference between email marketing vs newsletters? The post Email Marketing vs. Newsletters: What’s the Difference? Read on to make sure you know the distinctions! appeared first on SendGrid.

Newsletter 72

Newsletter Email Marketing Marketing 72

Benchmark Email

OCTOBER 24, 2023

And when you only have a short amount of time to grab the attention of your newsletter subscribers, you’ll want to make sure your email content is next level. Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas.

Marketing AI 98

Marketing AI Newsletter Generation Advertising Benchmark 98

The Daily Egg

APRIL 27, 2021

If you want to reach potential (and existing) customers, newsletters are your best option. Email generates more revenue than any other marketing channel. Newsletters can be a goldmine when done […]. The post How To Create a Newsletter Design in 7 Steps (+ Newsletter Templates) appeared first on The Daily Egg.

Newsletter 124

Newsletter Template Design Email Marketing 124

SendX

AUGUST 28, 2020

Geomarketing is a location-based marketing strategy. 58% of businesses use location in their marketing strategy, and the popularity of it only grows as time goes. You are all ready for implementing geomarketing in your marketing strategy because now you know what it is and how beneficial location-based is.

Newsletter 221

Newsletter Work Management Privacy Policies Marketing Management 221

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 95

Newsletter B2B Marketing Linkedin Studies 95

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? The more newsletter subscribers you get, the greater your potential revenue. In this article, we’ll share some inspiring newsletter signup examples along with best practices you can use to create your own. What Is an Email Newsletter Signup?

Newsletter 83

Newsletter Examples Template Display 83

Marketing Craftmanship

NOVEMBER 9, 2018

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

Liveintent

OCTOBER 19, 2021

To help you make the most of your customer acquisition efforts, this blog post will dig into: The importance of diversifying customer acquisition channels Considerations for building a customer acquisition strategy How to use email newsletters to expand your customer base. How email newsletters can help with customer acquisition.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Writing on the Web

OCTOBER 4, 2016

From what I see, many small business professionals struggle with writing compelling newsletter content. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. . Here’s a little tool I use to create newsletters for my clients.

Newsletter 218

Newsletter Content Class Keywords 218

ConvertKit

NOVEMBER 3, 2021

Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. What is a newsletter referral program? A newsletter referral program is a system to incentivize subscribers to share your newsletter with their network. Now, you’ve just gotta ask for help.

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Litmus

NOVEMBER 13, 2020

Newsletters are the cornerstone of our email marketing strategy here at Litmus. But earlier this year, one of our once top-performing newsletters— Litmus Weekly —hit a bit of a slump. So, we introduced pattern breaks in all the content we are sharing with subscribers to give the newsletter the momentum it needed.

Newsletter 116

Newsletter Validation Tips Open Rate 116

Marketing Insider Group

SEPTEMBER 26, 2018

For marketers, this is exciting news. A digital newsletter is an excellent opportunity for you to connect with your audience to drive […]. The post How to Create a Digital Newsletter That Really Generates New Sales appeared first on Marketing Insider Group.

Newsletter 227

Newsletter Generation Social Media Email Marketing 227

Benchmark Email

MARCH 14, 2023

Newsletters have become a trendy and cost-effective way for businesses to maintain consistent outreach with their subscribers and alert them of important milestones and rollouts. However, the… The post 5 Newsletter Templates Ideas That Will Help You Increase Conversions appeared first on Benchmark Email.

Newsletter 105

Newsletter Template Conversion Advertising Benchmark 105

Scoop.it

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. Benefits of content curation in newsletters.

Curation 78

Curation Newsletter Content Deliverability 78

Liveintent

NOVEMBER 2, 2021

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. ” As Cooper says, “Email newsletters — the way people are receiving news and information — has really replaced the newspaper and magazine.

Newsletter 126

Newsletter Paid Search Agency Ads Opt-out 126

SendGrid

SEPTEMBER 14, 2021

Capture your audience with one of our 16 email newsletter templates to make your email truly stand out. The post 16 Engaging Email Newsletter Templates appeared first on SendGrid.

Newsletter 107

Newsletter Template Email Marketing Marketing 107

Benchmark Email

OCTOBER 11, 2023

The email newsletter stands as a resilient and adaptive medium, continually shaping itself to meet the dynamic needs of an ever-connected world. As we embark on… The post The Evolution of the Email Newsletter appeared first on Benchmark Email.

Newsletter 52

Newsletter Advertising Benchmark Advertising Mediums Tools 52

Optinmonster

FEBRUARY 2, 2022

Are you looking for an easy way to learn how to show a newsletter popup in Magento? One of the most common ways shop owners like yourself market with Magento is through a newsletter popup. However, despite its popularity with shop owners, creating newsletter popups is not a built-in function of Magento. What is Magento?

Newsletter 91

Newsletter CMS Development eCommerce Rules 91

Search Engine Journal

NOVEMBER 30, 2021

Fortunately, there’s a new way to get around ad blockers and in front […] The post Newsletter Sponsorships: Your New, Improved Marketing Strategy appeared first on Search Engine Journal. Consumers are beginning to use ad blockers to reduce timeline clutter, while others are turning away from social media entirely.

Newsletter 113

Newsletter Marketing & Strategy Marketing Strategy Opinions 113

Content Marketing Institute

JANUARY 19, 2022

Have you noticed a sudden onslaught of LinkedIn newsletter subscription requests? We have, too. So we asked people who use the feature (and one person involved in its launch) to find out whether they’re worth the work and how to set one up. Here’s what we learned. Continue reading →

Newsletter 132

Newsletter Linkedin Brand Identity Branding 132

SendGrid

AUGUST 23, 2022

Creating an effective newsletter can help make engaged and lifelong customers. Learn how to write a great email newsletter with our tips. The post How to Write a Top-Notch Email Newsletter (22 Tips) appeared first on SendGrid.

Newsletter 116

Newsletter Tips Effectiveness Email Marketing 116

DivvyHQ

JULY 19, 2022

When you break it down, email marketing is an extension of your content strategy. By following through with a few specific steps, you can adapt your content strategy to make top-performing newsletter content that your audience will want to read as soon as it lands in their inbox.

Newsletter 107

Newsletter Marketing & Strategy Content Effectiveness 107

ConvertKit

MARCH 24, 2021

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. Like most digital products, there’s no set standard for how much to charge for a premium newsletter. Check out how much other paid newsletter creators are charging.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

Benchmark Email

DECEMBER 11, 2023

For manufacturing companies, email newsletters are a golden opportunity to communicate directly with your audience, strengthen brand loyalty, and position yourself as a thought leader in the industry. However, the challenge lies in creating content that is both engaging and relevant to your readers.

Newsletter 52

Newsletter Paid Search Agency Companies Advertising Benchmark 52