Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Biznology

FEBRUARY 7, 2018

An effective marketing strategy is a must for the success of even the best product of industry. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan. Marketing strategy has to be updated and changes should be made accordingly to reinvent the marketing plan assignment as a whole.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: The post What Every Non-Technical Marketer Needs To Know About SEO appeared first on Biznology. 4: Mobile is critical today.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

JANUARY 4, 2019

Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your company’s content should blend into several different areas of your marketing, which is one of the reasons it is so important.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. The email newsletter you’ve been doing every month? No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. That’s AI too.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

NOVEMBER 2, 2020

They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. But there are methods for converting business visitors to identifiable prospects, for ongoing marketing interaction and development. Or invite them to sign up for your newsletter.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

MARCH 2, 2015

It might seem like an odd question to ask you about your motivation for learning digital marketing, but I have found that it really matters. You’ll not only adapt to digital marketing, but to everything else that changes down the road. The post Do you want to be a marketer or do marketing? Like this post?

CMO 80

CMO Paid Search Agency Newsletter Marketing 80

Biznology

OCTOBER 5, 2017

Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” Maybe that means enticing folks to sign up for your newsletter. Newsletters, as Avinash points out, can have incredible ROI.) Or making a purchase.

Social Media 150

Social Media Activities Organization Media 150

Biznology

APRIL 11, 2018

This can not only increase your sales, but also can boost your email and address collection to be used in other marketing efforts. (Be As an added bonus to the boost in marketing and sales, you will have more recipients with your promotional products to help improve their impression of you and increase chances of transference.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Biznology

MAY 1, 2014

I was recently asked to critique a client’s presentation of her new marketing plan. And that’s the problem with most marketing plans that I see. For many kinds of marketing–TV, print, radio–brand awareness is all you get. She had a very well-thought-out strategy. She had compelling arguments.

Planning 80

Planning Marketing Plans Correlation CMO 80

Biznology

OCTOBER 1, 2014

I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a content marketing strategy for a luxury product that requires regular service–that is as detailed as I am allowed to get in public.

Demographics 80

Demographics Marketing & Strategy Distribution Paid Search Agency 80

Biznology

FEBRUARY 2, 2015

Marketing automation and machine learning. Every B2B company I know is pulling all the stops out in marketing automation. In other words, marketing automation is one of the flavors of the month. They are mostly using marketing automation for outbound marketing, which, while interesting, is not the only game in town.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Biznology

NOVEMBER 3, 2014

Now we could spend a lot of time and spill a lot of pixels over economic theories that say that marketers can charge more for products that have more demand, but that’s not what I want to talk about. Do you, as a marketer, use pricing as a signal? I want to talk about how price is used as a signal of a product’s value.

Pricing 80

Pricing Price Newsletter Cost 80

Biznology

SEPTEMBER 3, 2014

Marketers have a longstanding reputation as many not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. ” You might be forgiven for taking what marketers say with a grain of salt. At least not what you perceive as marketing. Benevolence.

Public Relations 80

Public Relations Social Media Paid Search Agency Internet Marketing 80

Biznology

JULY 1, 2014

Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. I have B2B marketers petrified that they don’t understand Pinterest. If not, digital marketing might not be for you. Or Groupon.

Internet Marketing 80

Internet Marketing Newsletter Paid Search Agency Training 80

Biznology

MARCH 3, 2014

The president probably doesn’t even know what agile marketing is. Way back in 2007, when I wrote the book, Do It Wrong Quickly , the term agile marketing did not exist. But make no mistake about it–that book is all about agile marketing. You basically treat your marketing as one big experiment.

Paid Search Agency 80

Paid Search Agency Wikipedia Internet Marketing Newsletter 80

Biznology

JANUARY 16, 2015

Here are 9 ways to refresh your digital marketing for 2015. Do you really want to be sending your email newsletter addressed to “Dearest Null?” No digital marketer wants to send newsletters to the wrong target buyers. The post 9 ways to reboot your digital marketing for the new year appeared first on Biznology.

Planning 80

Planning Copyright Copywriting Privacy 80

Biznology

MAY 2, 2018

My days are divided between teaching professionals how to change their careers and teaching companies how to change their cultures–both of whom want to embrace digital marketing. It requires some bravery to step out and do something new, but there is no other way to shift to digital marketing. I don’t have enough power.

Paid Search Agency 198

Paid Search Agency Amazon Analytics SEO 198

Biznology

DECEMBER 4, 2013

” The truth is not only that link building might be wasting your time, it might actually be hurting your marketing. Many marketers with link-building campaigns have been informed that their link patterns look suspicious. The Panda update unleashed human raters on search results. But it isn’t just spammers.

Link Building 80

Link Building Ad Building Internet Marketing Newsletter 80

Biznology

FEBRUARY 3, 2014

No, I am not here to announce that digital marketing is dead. What I am really asking is very simple: Why are you learning more about digital marketing? I teach more classes on digital marketing than I can keep track of. So, no, I am not against learning, but I am against learning marketing just for its own sake.

Class 80

Class Education Internet Marketing Newsletter 80

Biznology

APRIL 18, 2014

When it comes to the bedrock, core truths of content marketing, there’s not much that’s more important than metrics and measurement. As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

MARCH 19, 2019

Biznology is home to more than 3,000 articles, podcasts, newsletters and webinars focused on the latest developments in digital. The Mike Moran Group has been managing Biznology.com since 2004, publishing almost every business day for the past 15 years.

Peer-to-peer 91

Peer-to-peer Enterprise Management eCommerce Newsletter 91

Biznology

JUNE 25, 2020

We surveyed and interviewed past and present clients and readers and subscribers of Biznology and our digital newsletter. More than half are planning major workforce configuration changes, and 40% are focused on employee engagement strategies, following by 30% focused on internal communications, marketing and innovation.

Organization 197

Organization Sample Enterprise Management Consulting 197

Biznology

MARCH 1, 2018

I teach digital marketing to many different audiences each year, so you would think that I would place digital marketing knowledge at the top of the heap for leading to success. Ten years ago, I wrote the first book on agile marketing, Do It Wrong Quickly. But I don’t. I knew they needed the quickly part. Like this post?

Marketing Analytics Tools 173

Marketing Analytics Tools Opinions Marketing Email Marketing 173

Biznology

FEBRUARY 1, 2018

It wasn’t too many years ago that this would have been a silly question — if you drew a Venn diagram of marketing and technology, it would look like two circles that don’t ever touch. In my work with clients, there are typically a few ways that this works: Marketing and IT work together. Marketing does it alone.

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. The post Increasing engagement in content marketing appeared first on Biznology. Personalize.

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Biznology

SEPTEMBER 4, 2013

I know that it seems reasonable to expect that your employer will provide opportunities for you to grow the right skills that will keep you marketable. In digital marketing, something new is always around the corner–pick out a trend you are excited about and commit to it. Think about it.

Promotion 80

Promotion Public Relations Work Management Wikipedia 80

Biznology

JANUARY 28, 2013

Content marketing is a valuable part of any business strategy and it comes in many forms. What’s more – only 50 percent in industries like financial services, software, banking and insurance said their companies had no content marketing calendar. This signals disconnection between content marketing ideals and content marketing reality.

Campaigns 80

Campaigns Planning Content Marketing Wikipedia 80

Biznology

JULY 5, 2018

If you are in marketing, you are used to handing off your leads to the sales team and hearing two complaints back: First, the leads are no good. Such is the relationship between sales and marketing. Every sale is due to the brilliance of the salesperson and every missed quote is due to marketing’s failure to produce qualified leads.

Marketing Qualified Leads 156

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 156

Biznology

APRIL 1, 2013

Most of you know that Biznology is all about digital marketing, which is a nice hot topic to cover. And you’ll be forgiven if you think that all this focus on shiny new marketing techniques leave little room for the tried and true. Digital marketing, in fact, is way more about marketing than about digital.

Brand Identity 80

Brand Identity Branding Paid Search Agency Trade Show 80

Biznology

NOVEMBER 16, 2017

Marketing is ultimately about changing the behavior of a customer (e.g. In a recent newsletter from a friend, Rich Czerniawski referred to the concept of “keystone habits,” which came from Charles Duhigg ’s book, The Power of Habit: Why We Do What We Do in Life and Business. a purchase decision). Like this post?

Ad Building 131

Ad Building Brand Identity Branding Customer Satisfaction 131

Biznology

JULY 18, 2016

Content marketing is, of course, a great way to attract and engage an audience, but if you’re putting out one set of content for all comers, you’re wasting an opportunity to engage more deeply. Let’s look at a few ways that might work for your marketing and your budget. It’s an absolute must for long-term survival. Like this post?

Enterprise Management 80

Enterprise Management Work Management Top of Funnel Marketing Management 80

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. The post How do you segment your market? Like this post?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

NOVEMBER 16, 2020

However, this data is all siloed across various digital platforms and sent to different departments, including sales, marketing, and customer support. That is why you should invest in a customer relationship management platform that integrates you’re your sales, marketing, and customer service tools.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

MAY 1, 2013

Do we need to depend on the free market or on governments? I am hopeful that the ability of the public to be educated on privacy perils might allow a free market solution. I’d love to explore a free market approach to privacy. I wonder if there is a better way. In many ways, privacy comes down to a simple question.

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. Here are some tips on how to do your email marketing right and keep people from unsubscribing. 1-800 Flowers topped the list with a 52.5%

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80