strategy 
Vidyard
DECEMBER 4, 2013
Everyone knows the nagging feeling of eternity as you hover over the “Skip ad” button on YouTube, so it’s now more important than ever to consider how much time you actually have to hook your audience with your video marketing. So what’s a modern marketer to do with these precious eight seconds?
Vidyard
MAY 20, 2014
You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. That pesky little word seems to crush your video marketing dreams, and it makes you really sweaty and weird with your boss. The only problem?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buzz Marketing for Technology
OCTOBER 30, 2008
Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.
Convince & Convert
JUNE 25, 2014
By now, most marketers have realized that video isn’t a passing fad. And once your marketing crosses over into feelings territory, people want to do business with you. It’s a massive win for your content strategy. That said, here are four things you can do today to ensure you’re maximizing the impact of your video marketing.
ANNUITAS
OCTOBER 26, 2020
As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. And reforecast!
The ROI Guy
DECEMBER 23, 2010
From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for the Fortune 500, and select small / medium companies, a key indicator to social media ROI success was level of engagement. the quantified return on investment (ROI) from social marketing efforts.
Choozle
JANUARY 23, 2024
Sir Martin Sorrell , CEO of S4 Capital, expressed optimism about AI’s impact on marketing but found AI-enabled products like smart refrigerators disappointing. There appears to be a huge challenge for the brands to understand how to allocate their precious marketing resources.
Expert insights. Personalized for you.
53 
Let's personalize your content