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Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse

Vidyard

There are a few myths about video marketing out there, but none more misleading than the idea that B2B videos are boring. This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed.

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Why Social Media Really Matters

Customer Experience Matrix

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. authority.

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Design Your Video Marketing to Capture Attention Faster

Vidyard

Everyone knows the nagging feeling of eternity as you hover over the “Skip ad” button on YouTube, so it’s now more important than ever to consider how much time you actually have to hook your audience with your video marketing. So what’s a modern marketer to do with these precious eight seconds?

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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

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Introducing the Modern Marketer’s Guide to Video

Vidyard

You create a cool brand video, your team loves it, you get a few social shares – even a bunch of views – and suddenly you’re the trendy marketer on top of the world. That pesky little word seems to crush your video marketing dreams, and it makes you really sweaty and weird with your boss. The only problem?

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Redefining the Role of the CMO

Buzz Marketing for Technology

Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

CMO 100
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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Old Spice is leading the way in video marketing, taking their “Old Spice Guy” meme to the extreme.