Buzz Marketing for Technology

APRIL 10, 2013

Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Sometimes, it’s simply because there’s some confusion about how multivariate testing actually works and what the benefits are. Multivariate testing can quantify this very accurately.

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Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. But only through continuous A/B and multivariate testing, can you actually begin to understand your visitors and place content decisions in their hands.

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Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

MAY 15, 2013

That responsibility should belong to the chief marketing officer. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. Related posts brought to you by Yet Another Related Posts Plugin.

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eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. Business Intelligence Testing demandware ecommerce Fit for Commerce Forrester Research hybris Multivariate Testing replatforming ROI' Posted in Business Intelligence Testing.

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Allocation Forrester eCommerce Merchandising 100

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

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B2B Marketing B2B Buying Cycle Paid Search Agency 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Like many things in marketing, the solution lies in listening: listening to your customers, that is. A/B and multivariate testing will help you immediately pinpoint your trouble areas, rather than playing guessing games. Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible.

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Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. The success of your e-commerce site isn’t driven by the size or cleverness of your marketing team; it’s driven by your team’s willingness to respond to the demands of customers and adjust accordingly.

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Conversion Cross-Selling Conversion Rate Click Rate 100