Contently

MARCH 31, 2017

I spend most of my life doing five things: sleeping, scheming, reading, writing, and answering questions about content marketing. Lately—as I’ve traveled from Toronto to London to Austin to speak at conferences and lead strategy workshops—it’s mostly been the latter. But you have to own that in your content.

Rules 138

Rules Microsite Advertising Agencies Content Marketing 138

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Tomorrow People

MAY 26, 2021

Learn how Tomorrow People designed and developed a powerful microsite for Silverfin’s annual event. See how we could accelerate your go-to-market. From physical to digital – forced online due to the pandemic. Fast Forward is the annual event hosted by Silverfin , the cloud platform for connected accountants. Get in touch >

Microsite 156

Microsite Digital Transformation Advertising Agencies Planning 156

MindFire

FEBRUARY 3, 2021

If you’re thinking about scaling up the digital campaign services you offer clients, using channels like: Direct Mail Personalized URLs (“PURLs”) Email SMS Ringless Voicemail Social Media Personalized Landing Pages / Microsites. Then watch this session now. Bonus: Print is an important part of their success.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Sales Qualified Leads 98

xiQ

DECEMBER 15, 2021

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Launch Marketing

JANUARY 24, 2018

Recognizing a need to amplify the marketing activity and support for one of their key channel partners, Akamai looked to Launch Marketing to bolster their efforts. Launch partnered with Akamai to develop numerous partner branded marketing assets to support their key channel marketing activities through each stage of the buyer journey.

Paid Search Agency 54

Paid Search Agency Advertising Channels Microsite Work Management 54

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. These tools boost the appeal of a microsite or landing page — and when you add a robust web content strategy to the equation, you gain the ability to forge deeper connections with visitors, leading to more conversions.

Landing Pages 52

Landing Pages CMS Development Microsite User-Generated Content 52

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Ensure you know the brand and marketing objectives and how the integration will be measured. I collate this in a spreadsheet, which helps all marketing colleagues better understand opportunities throughout the customer lifecycle. Said no one, sadly, ever!)

Work Management 90

Work Management Brand Identity Branding Marketing Management 90

Kevin Indig

SEPTEMBER 11, 2023

Join 6,000+ world-class SEOs, CEOs, Founders, & Marketers right now & you'll get: + strategy breakdown: monday.com's 77% traffic boost + industry news and expert tidbits every Wednesday + in-depth SEO strategy tips every Sunday Get on the list Faulty SEO baselines lead to unrealistic forecasts.

Forecasting 114

Forecasting SEO Microsite Domain 114

Contently

OCTOBER 11, 2019

This changing tide is why many healthcare and pharmaceutical companies are rethinking their content strategies. In 2019, 81 percent of companies are aiming for better brand awareness, per Content Marketing Institute. Think of this list as medicine for marketers searching for inspiration. Mayo Clinic | Sharing.

Creativity 134

Creativity Examples Content Marketing Planning 134

MindFire

JULY 13, 2021

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

ClickDimensions

APRIL 16, 2020

In the recent weeks and months of the COVID-19 pandemic, marketers around the globe have had to come to terms with the fact that their carefully laid marketing plans can’t stand up to the new normal of social distancing, remote working and the near-complete shutdown of entire cities, regions and countries.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Build portals or microsites to connect with your clients.

B2B Sales 77

B2B Sales B2B Marketing B2B Thought Leadership B2B 77

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? I think that’s what really introduced me to marketing. And not only marketing but also technology. I was working with marketing and with the engineering team, building a product. It really taught me about this intersection of, back then, UX and marketing and technology.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 104

Blue Flame Thinking

AUGUST 5, 2021

Some prefer to just post a release along with the UNPRI logo and principles, while others have created landing pages or more robust microsites. As marketers, we’re seeing more interest in ESG. Have you optimized your search strategy and site content for these additional terms?

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

SmartBug Media

JULY 22, 2020

Without traditional lead sources like in-person events, many marketing and sales professionals are facing a shortage of leads and rising concerns about meeting revenue targets and occupancy goals. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Scale Your Marketing. There are three main reasons: 1.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Salesforce Marketing Cloud

JUNE 21, 2023

Learn What Questions to Ask Ujjwal Dubey We studied the factors that affect product adoption and created a decision-making strategy to help teams spot potential barriers.

Lead Ranking 52

Lead Ranking Design Microsite Generation 52

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Driven Engagement (PDE), and Carbon Design, the leading Personality-Driven Marketing agency, are pleased to announce the commencement of a strategic partnership to launch PDE. Our joint-mission is to introduce a new class of precision-driven B2B sales and marketing. REDWOOD CITY, Calif.,

Design 118

Design Account Based Marketing Personalization Planning 118

Convince & Convert

JANUARY 8, 2015

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Social Media Case Studies audience engagement holidays Social Media Marketing social media strategy'

Microsite 137

Microsite Campaigns Case Study Case Studies 137

MindFire

MARCH 7, 2023

How does a printer, agency, or marketing services company start — and scale — their offering? How does it work with all the other marketing services (including direct mail) they offer? Right now, OptiChannel services are in high demand (and growing). So what does it take to offer this service to Clients?

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

xiQ

DECEMBER 15, 2021

Transforming field marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

xiQ

MARCH 26, 2020

Let’s evaluate what this means for B2B Sales and Marketing. As Q1 wraps up, your goals may not have been greatly affected, but with businesses now suspended in limbo, sales and marketing will experience a plummet in numbers during Q2. Build portals or microsites to connect with your clients.

B2B Sales 62

B2B Sales B2B Marketing B2B Thought Leadership B2B 62

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course.

Planning 93

Planning Webinar Metrics Trends Paid Search Agency 93

SnapApp

APRIL 26, 2017

A healthy marketing program is much like a healthy exercise regimen. If you let it go to the wayside, you’ll lose strength and flexibility over time – and your marketing strategy will get pudgy around the middle. Has your marketing growth hit a plateau? The same thing can happen with your marketing program.

Planning 54

Planning Top of Funnel Marketing Strategy Marketing & Strategy 54

PathFactory

JUNE 21, 2023

We can attribute revenue to our content marketing strategy. Stage 3 | Amplified Stage What it looks like: “Our nurture strategy is top of the line and already takes a multichannel approach. Using microsites as part of an ABM nurture strategy for top tier accounts. Creating customer onboarding or adoption tracks.

Top of Funnel 52

Top of Funnel Buyer's Journey Microsite Advertising Funnels 52

KoMarketing Associates

DECEMBER 21, 2015

The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years. B2B Marketing Ideas Need Details To Survive. Ideas and bold strategies need specific, realistic, well-considered tactics to be actionable. Foundational.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Content marketing and SEO are totally connected.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

PathFactory

MAY 11, 2022

Enter customer marketing. Good customer marketing helps you identify “early stage” at risk customers, while nurturing “good” customers into advocates. What is customer marketing? The brand equity or market share ICP. Businesses target these customers to position themselves against their competition on a specific market.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Heinz Marketing

APRIL 9, 2020

Below is a list of strategies and tactics many companies are trying. And as with a lot of real-time pivots happening across marketing and sales teams right now, I expect some of these to be successful and stick around much longer than the coronavirus. In no particular order: Use the mobile app!

Peer-to-peer 109

Peer-to-peer Communities Microsite Ad Building 109

Content Standard

JULY 19, 2016

The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice. From brochures to mailings, these materials comprised the backbones of most marketing engines until just the past two decades. From Ink to Internet.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

The Lead Agency

APRIL 6, 2020

Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing. In order to give businesses the best chance of survival, decision-makers and marketers should instead pivot their marketing strategy to ensure they stay relevant to consumers.

Paid Search Agency 90

Paid Search Agency B2B Marketing Advertising Agencies Planning 90

Marketing Insider Group

JUNE 3, 2015

I recently attended a meeting with Siegel+Gale , where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” So what is “drive-by marketing” exactly? It’s the microsite with no human engagement. Here are three tips to avoid drive-by marketing and build meaningful engagement.

Microsite 100

Microsite Banner Ads Paid Search Agency Banners 100

DivvyHQ

APRIL 8, 2016

In today’s #captainobvious, Content Marketing 101 lesson, you know that your content programs should have a clear target audience. Herein lies one of the largest benefits of content marketing that often gets overlooked. Converged Media Strategy Example. You Need a Content Distribution/Promotion Strategy.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Oktopost

MAY 12, 2021

B2B marketers have been taking advantage of this for several years now, but it is an easy way to group people together on the world’s leading professional social media platform. A Microsite on Your Website. In some cases, it’s a great idea to create a microsite that serves as a platform for your branded community. Get Engaged.

Communities 121

Communities Ad Building Brand Identity Branding 121