SnapApp

MAY 16, 2016

Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith. The 2016 Marketo Summit was one for the record books. This was the first year that Marketo hosted its annual Marketing Nation event in Las Vegas, typically being hosted in their “home city” of San Francisco.

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Marketo Advertising Agencies Impressions Event Marketing 48

SnapApp

APRIL 20, 2015

The 2015 Marketo Summit , with the theme “Inspiration in the Nation,” really did inspire! An action-packed three-day agenda with 6,000+ marketers converging in San Francisco can do wonders for a marketer. This was followed by Sanjay Dholakia ’s presentation on what engagement marketing means. Engage Your Audience.

Marketo 48

Marketo Conference Buzz Interactive Marketing 48

SnapApp

APRIL 17, 2014

B2B marketers are more empowered than ever to drive real revenue growth and messaging to a wider audience. Today marketers have the technology, data, and insight to deliver custom messages for their audiences. Marketing First. Marketing is continuous conversation with prospects. Innovation begins with you. Meme Hillary!

Marketo 48

Marketo Buyer's Journey Ideal Customer Profiles Press 48

SnapApp

AUGUST 25, 2014

Find out in a joint SnapApp and Marketo webinar. Score and route leads more efficiently and effectively through marketing automation and engaging content. Discover how leveraging SnapApp and Marketo can help you deliver the right experience, to the right person at the right time. . . What’s their secret?

Top of Funnel 48

Top of Funnel Marketo Webinar Metrics Lead Scoring 48

SnapApp

NOVEMBER 10, 2016

Nothing gets marketers’ creativity flowing quite like an upcoming holiday. Sadly, when executed, many holiday marketing campaigns simply fall flat. To show you what I mean, I rounded up 9 holiday marketing campaigns that hit the mark. Don’t forget the most important part of any holiday marketing campaign: the audience!

Campaigns 82

Campaigns Planning Paid Search Agency Marketo 82

SnapApp

AUGUST 30, 2017

If you’re a marketer, the engagement gap might be the reality of your day-to-day work, trying to hustle to find smart ways to reach your audience, grab attention, and get them to take an action. Not easy in a market where consumers are bombarded by generic messages nonstop. . What did we learn from Marketo’s report?

Top of Funnel 63

Top of Funnel Work Management Paid Search Agency Marketing Management 63

SnapApp

OCTOBER 17, 2019

High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Marketo reports that 96% of visitors to your website are likely not ready to make a purchase.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

OCTOBER 24, 2018

Landing pages are a key part of your marketing strategy and a big part of lead qualification. Side note: this article focuses on Marketo, but we have deep integrations across the MAP landscape ). Don’t you want to know if your marketing is vain or not? That’s where Marketo comes in. The best part?

Landing Pages 54

Landing Pages Sales Qualified Leads Advertising Channels Lead Qualification 54

SnapApp

AUGUST 4, 2015

The 2015 Marketo Roadshow promised one thing: bring inspiration to the marketing nation. Today, consumers receive over 3,000 marketing messages a day, take in about 50, but only really listen to 4. So how are marketers suppose to reach their ever-increasing selective audience? In Boston, they did just that.

Marketing Leads 48

Marketing Leads Leads Lead Marketing Qualified Leads 48

SnapApp

JUNE 13, 2016

A few weeks ago, marketers from around the globe converged on Las Vegas for one of the largest marketing events of the year: Marketo Summit. The SnapApp team was there in full force, and had a great time chatting with customers and colleagues about the future of marketing. It starts with the need. Content loading. .

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Peer-to-peer Video Marketing Marketo Conference 48

SnapApp

JULY 10, 2018

And while this may seem simple enough, keeping up with industry trends entails keeping a finger on the pulse of marketing at all times to know what’s working and what’s not. Just a few years back, brands were still largely focusing on traditional outbound marketing strategies. Evolution of demand gen over the past decade.

Training 48

Training Demand Demand Generation Agencies Planning 48

SnapApp

SEPTEMBER 13, 2017

It seems like marketing today is all about more: more content, more campaigns, more leads, more everything. At the same time, we’re expected to drive real results that impact a business’s bottom line: marketing-influenced revenue, pipeline created, etc. . Sound too good to be true? Figuring Out Where to Invest Finite Resources.

Lead Scoring 48

Lead Scoring Lead Ranking Allocation Sales Qualified Leads 48

SnapApp

APRIL 3, 2014

Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing.

Planning 48

Planning Marketo Eloqua Landing Pages 48

SnapApp

MAY 22, 2015

A 2013 report by Gleanster found that 79% of top-performing companies use marketing automation. According to Gleanster, “the future of marketing is all about data-driven rules-based customer dialogs. Marketo, HubSpot, & Pardot. Each partner has their own set of go-faster-goodies: deliver direct to Marketo campaigns.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Eloqua 48

SnapApp

MARCH 15, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. This is a problem: By allowing the marketing content to stop at one of these steps the event, momentum that’s built up suddenly comes to a screeching halt – and the conversation that was started abruptly ends. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

OCTOBER 21, 2015

And yet the future of marketing lies in the intersection of those concepts. Marketers must scale our efforts to grow faster, expand further, and retain more customers – and the most successful marketers also have one-to-one relationships that speak to prospects and customers as people.

Webinar Metrics 48

Webinar Metrics Marketo Marketing & Strategy Marketing Prospects 48

SnapApp

MARCH 14, 2016

Patrick’s Day, and I’m feeling lucky – lucky that one of my favorite marketing technology conferences is kicking off next week! . MarTech is one of the few vendor-agnostic marketing technology conferences in the country, giving attendees a unique perspective on the ever-changing world of MarTech.

Conference 48

Conference Marketing Management Marketing Automation Services Planning 48

SnapApp

JUNE 11, 2019

The halfway point of 2019 has come and gone, and for us marketers, now is a good time to reflect on the priorities we set back in January. Year after year, one priority remains at the top of the list for many B2B marketers: better alignment with sales, and the benefits that come with it. The Connection Between Sales and Marketing.

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Lead Ranking Marketing Qualified Leads MQL Reachforce 59

SnapApp

AUGUST 10, 2015

You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more.

Interactive Marketing 48

Interactive Marketing Top of Funnel Paid Search Agency Marketing Analytics Tools 48

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

SnapApp

FEBRUARY 23, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

OCTOBER 21, 2014

With mounting pressure on marketing teams to show immediate ROI for campaigns and programs, it’s easy to stick to what we know works: the tried and true website, blogging 3x a week, social outreach, simple landing pages with one form, and trade shows that have one lead gen entry. Marketing Inspires – and Marketers Think Outside the Box!

Trade Show 48

Trade Show Lead Gen Landing Pages Marketo 48

SnapApp

SEPTEMBER 25, 2013

Did you know that SnapApp seamlessly integrates with major marketing automation platforms? Join Product Manager Caitlin Geissler and other SnapApp customers for this 30-minute, hands-on session and you’ll: Explore our integrated partnerships with Eloqua, ExactTarget, Hubspot, and Marketo. Register now. SnapApp Customer Webinar Series.

Marketing Automation Services 48

Marketing Automation Services Webinar Metrics Marketing Automation Automation 48

SnapApp

MAY 2, 2016

Albeit, mostly screamed loudly from the lungs of Sanjay Dholakia – CMO of Marketo. Marketo’s Marketing Nation Summit begins in just one week, and you’ll probably see your social media feeds turning a deep shade of purple because of it. Which, in this marketers opinion, was the best idea they’ve had yet. Will Smith.

Marketo 48

Marketo Communities CMO Opinions 48

SnapApp

AUGUST 31, 2016

In two weeks, the SnapApp team will be trekking from our comfy enclave in the northeast to the heartland of America – Cleveland, Ohio – for Content Marketing World 2016. The biggest content marketing gathering in the world (yes, the world) will host over 4,500 marketers from more than 50 countries. Did I do that right? .

Top of Funnel 48

Top of Funnel Content Marketing Content Conference 48

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Evolution of demand gen over the past decade.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

SnapApp

JANUARY 30, 2015

Ipswitch , a leading IT software and service provider, was looking for a way to build these relationships with their buyers and differentiate in a crowded market. Marketo then would process the data and send out one of 16 customized reports to the visitor via email. So we signed up for SnapApp!”.

Customer Surveys 48

Customer Surveys Work Management Marketo Marketing Management 48

SnapApp

MAY 28, 2019

Both our sales and marketing teams live and breathe this ideology. After all, marketers have targets to hit and KPIs to reach that are sometimes tied to budget increases or salary bonuses. It requires marketers to lay a strong foundation, work closely with their sales team, and optimize their programs for lead quality.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

SEPTEMBER 11, 2015

We are thrilled to show you the new features, which include an improved process for Responsive Design and Advanced Marketing Automation for Marketo! Advanced Marketing Automation: Marketo. Earlier this year we launched smart forms for Eloqua, and now it’s Marketo’s turn! Responsive Design. We hope you think so too!

Eloqua 48

Eloqua Marketo Display Knowledge Base 48

SnapApp

FEBRUARY 4, 2016

One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look. As a marketer, I feel like I can’t escape from the buzzwords surrounding customer success. When: Tuesday, 2:15pm.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

SnapApp

MARCH 10, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: MarketingProfs: The State of B2B Digital Marketing Analytics. MarketingProfs reports on a recent study released by Regalix on how senior B2B marketing executives (mostly in the tech industry) think about analytics.

CMO 48

CMO Marketo Social Networks Hubspot 48

SnapApp

JANUARY 29, 2015

Here’s what you missed in great reads for modern marketers this week: Marketo Blog: Flaunt Your Humanity. Jim Stengel, former CMO of Procter & Gamble, gave one of a series of interviews of marketing thought leaders by the Economist Intelligence Unit (sponsored by Marketo) and shared some very interesting insights.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

SnapApp

FEBRUARY 22, 2016

As an event marketing manager, sometimes you look at your calendar and just think that you're crazy. Two years ago, G3 Communications merged their secondary conference into Content2Conversion to give both content and demand gen marketers a place to team up and get the most out of our programs. Multi-touch Demand Generation.

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

SnapApp

MAY 9, 2013

In one form or another, it’s become the mantra of modern marketers. From one innovation to another in marketing technology, this mantra has also been the fuel for further development. It’s what’s given us CRM systems like SalesForce.com , and marketing automation platforms like Eloqua and Marketo. Do It Better.

Interactive Marketing 48

Interactive Marketing Efficiency Salesforce.com Eloqua 48